Brandwave

How popular isWitt?

In September 2026, people searched for Witt by name about 1,600 times in New Zealand, a 33.3% decrease from the previous year. These searches made up 16.9% of all New Zealand pizza oven brand searches, placing Witt third out of five brands. When we asked both ChatGPT and Google AI Overviews about pizza oven brands, Witt appeared in two of the five answers and was the third most recommended of the five.

Search and AI answers in September 2026

Witt is the third most searched of 5 competitors and the third most recommended in AI answers.

  1. OoniShare of searches 47.7%Mentioned in 5 of 5 AI answersPlace in AI recommendations 1st
  2. GozneyShare of searches 34.4%Mentioned in 4 of 5 AI answersPlace in AI recommendations 2nd
  3. WittShare of searches 16.9%Mentioned in 2 of 5 AI answersPlace in AI recommendations 3rd
  4. Solo StoveShare of searches 0.74%Mentioned in 0 of 5 AI answersPlace in AI recommendations –
  5. Alfa ForniShare of searches 0.32%Mentioned in 1 of 5 AI answersPlace in AI recommendations 4th

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Top pizza oven brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Witt was mentioned in two out of five: in two of the three ChatGPT answers, but not in either of the two Google AI Overviews. Witt is the third most recommended of the five.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Ooni1st
  2. Gozney2nd
  3. Witt3rd
  4. Alfa Forni4th
  5. Solo Stove–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Ooni5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Gozney4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Witt2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Alfa Forni1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Solo Stove0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about pizza oven brands

5 answers

  • Asked ChatGPT

    “Which pizza oven brand should I buy in New Zealand?”

    1. 1Ooni
    2. 2Gozney
    3. 3Witt

  • Asked ChatGPT

    “What are the best pizza oven brands in New Zealand?”

    1. 1Ooni
    2. 2Gozney
    3. 3Alfa Forni

  • Asked ChatGPT

    “What's the best pizza oven brand in New Zealand for outdoor cooking?”

    1. 1Ooni
    2. 2Gozney
    3. 3Witt

  • Searched Google, AI Overview

    “outdoor pizza oven nz”

    1. 1Ooni
    2. 2Gozney

  • Searched Google, AI Overview

    “wood fired pizza oven”

    1. 1Ooni

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.

Which pizza oven brands compete with Witt?

Witt against pizza oven brands in New Zealand, by month

Share of searches by month for Ooni, Gozney, Witt. The figures are in the table below the chart.

View monthly share of searches table
MonthOoniGozneyWittSolo StoveAlfa Forni
Oct 202550.3%21.1%26.8%1.1%0.56%
Nov 202560.8%25.3%13%0.68%0.27%
Dec 202568.6%20.8%8.8%1.3%0.44%
Jan 202655.9%22%20.5%1.3%0.32%
Feb 202645.5%18.5%35%0.6%0.36%
Mar 202644.7%19.2%33.7%1.7%0.7%
Apr 202650.5%26.1%21.8%1.2%0.41%
May 202648.1%25.6%24.5%1.3%0.51%
Jun 202643.9%25.9%28.4%1.2%0.6%
Jul 202646.4%24.7%27.2%1.3%0.43%
Aug 202647.5%31.3%19.9%0.94%0.31%
Sep 202647.7%34.4%16.9%0.74%0.32%

  1. 1.Ooni

    47.7%

    Held 1st. 4.5K estimated branded searches, 0% vs prior month. Share +0.3 points.

  2. 2.Gozney

    34.4%

    Held 2nd. 3.3K estimated branded searches, +9% vs prior month. Share +3 points.

  3. 3.Witt

    16.9%

    Held 3rd. 1.6K estimated branded searches, -15.8% vs prior month. Share -3.1 points.

  4. 4.Solo Stove

    0.74%

    Held 4th. 70 estimated branded searches, -22.2% vs prior month. Share -0.2 points.

  5. 5.Alfa Forni

    0.32%

    Held 5th. 30 estimated branded searches, 0% vs prior month. Share 0 points.

Compare popularity between Witt and its closest rivals

Every comparison with Witt

3 comparisons

How has branded search demand for Witt changed in New Zealand over the last 12 months?

4 findings
  • Across the 12 months ending September 2026, estimated monthly branded searches for Witt in New Zealand fell from 2.4K to 1.6K.
  • Across the 12 months ending September 2026, Witt’s share of searches among pizza oven brands in New Zealand decreased from 26.8% to 16.9%.
  • Across the 12 months ending September 2026, Witt’s share of searches among pizza oven brands in New Zealand peaked at 35% in February 2026 and was lowest at 8.8% in December 2025.
  • Across the 12 months ending September 2026, Witt fell from 2nd to 3rd among pizza oven brands in New Zealand.

How did search popularity change for New Zealand pizza oven brands in September 2026?

5 changes

  1. In September 2026, Gozney gained share of searches among pizza oven brands in New Zealand, from 31.3% to 34.4%.

  2. In September 2026, Witt lost share of searches among pizza oven brands in New Zealand, from 19.9% to 16.9%.

  3. Ooni’s share of searches among pizza oven brands in New Zealand has gained ground for 3 months in a row, from 43.9% to 47.7% in September 2026.

  4. Estimated monthly branded searches for Alfa Forni in New Zealand fell 40% over 12 measured months, from 50 to 30 in September 2026.

  5. Estimated monthly branded searches for Solo Stove in New Zealand fell 30% over 12 measured months, from 100 to 70 in September 2026.

How are Witt’s branded searches counted?

1 search term

Brandwave collects information about searches that people make online using Witt’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.

  • witt

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How the Brand Demand Index is measured

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