Alfa Forni vs Witt:Which is more popular?

In September 2026, Witt had more branded searches than Alfa Forni among pizza oven brands in New Zealand. Witt had about 1,600 branded searches, while Alfa Forni had 30. Witt made up 16.9% of all pizza oven brand searches we track, and Alfa Forni accounted for 0.32%. When we asked ChatGPT and Google AI Overviews about pizza oven brands, Witt appeared in two of the five answers and Alfa Forni in one. Witt was mentioned before Alfa Forni in two out of three answers that named either.

Among pizza oven brands in New Zealand in September 2026

Who do people search for more?

Witt, about 53 searches for every 1 for Alfa Forni

Witt 1.6K searchesAlfa Forni 30 searches

Who does AI mention more?

Witt, mentioned in 2 of 5 answers, Alfa Forni in 1

Witt in 2 of 5Alfa Forni in 1 of 5

Who does AI recommend more?

Witt, named ahead of Alfa Forni in 2 of 3 answers

Witt first in 2Alfa Forni first in 1

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Top pizza oven brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Witt was mentioned in two out of five: in two of the three ChatGPT answers, but not in either of the two Google AI Overviews. Alfa Forni was mentioned in one out of five: in one of the three ChatGPT answers, but not in either of the two Google AI Overviews. Witt was listed before Alfa Forni in two out of three answers that named either.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

How many AI answers named each brand
Brand	ChatGPT	Google	Answers that named it
Ooni	Named in 3 of 3 ChatGPT answers	Named in 2 of 2 Google AI Overviews	5 of 5
Gozney	Named in 3 of 3 ChatGPT answers	Named in 1 of 2 Google AI Overviews	4 of 5
Witt	Named in 2 of 3 ChatGPT answers	Named in 0 of 2 Google AI Overviews	2 of 5
Alfa Forni	Named in 1 of 3 ChatGPT answers	Named in 0 of 2 Google AI Overviews	1 of 5
Solo Stove	Named in 0 of 3 ChatGPT answers	Named in 0 of 2 Google AI Overviews	0 of 5

Ooni5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
Gozney4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Witt2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Alfa Forni1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Solo Stove0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about pizza oven brands

5 answers

Asked ChatGPT
“Which pizza oven brand should I buy in New Zealand?”
1. 1Ooni
2. 2Gozney
3. 3Witt
Asked ChatGPT
“What are the best pizza oven brands in New Zealand?”
1. 1Ooni
2. 2Gozney
3. 3Alfa Forni
Asked ChatGPT
“What's the best pizza oven brand in New Zealand for outdoor cooking?”
1. 1Ooni
2. 2Gozney
3. 3Witt
Searched Google, AI Overview
“outdoor pizza oven nz”
1. 1Ooni
2. 2Gozney
Searched Google, AI Overview
“wood fired pizza oven”
1. 1Ooni

Not named in any answer:

Solo Stove

Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.

Is Alfa Forni or Witt more popular in search?

This chart shows how often people search Google for Alfa Forni and Witt by name. Each line represents a brand's share of searches for all five pizza oven brands we track, month by month, from searches in New Zealand.

Alfa Forni and Witt among pizza oven brands in New Zealand, by month

Month	Ooni	Gozney	Witt	Solo Stove	Alfa Forni
Oct 2025	50.3%	21.1%	26.8%	1.1%	0.56%
Nov 2025	60.8%	25.3%	13%	0.68%	0.27%
Dec 2025	68.6%	20.8%	8.8%	1.3%	0.44%
Jan 2026	55.9%	22%	20.5%	1.3%	0.32%
Feb 2026	45.5%	18.5%	35%	0.6%	0.36%
Mar 2026	44.7%	19.2%	33.7%	1.7%	0.7%
Apr 2026	50.5%	26.1%	21.8%	1.2%	0.41%
May 2026	48.1%	25.6%	24.5%	1.3%	0.51%
Jun 2026	43.9%	25.9%	28.4%	1.2%	0.6%
Jul 2026	46.4%	24.7%	27.2%	1.3%	0.43%
Aug 2026	47.5%	31.3%	19.9%	0.94%	0.31%
Sep 2026	47.7%	34.4%	16.9%	0.74%	0.32%

How has the Alfa Forni and Witt comparison changed over the last 12 months?

3 findings

Witt was ahead of Alfa Forni in every measured month of the 12 months ending September 2026.
Across the 12 months ending September 2026, Alfa Forni’s share of searches among pizza oven brands in New Zealand moved from 0.56% to 0.32%, and its estimated monthly branded searches moved from 50 to 30.
Across the 12 months ending September 2026, Witt’s share of searches among pizza oven brands in New Zealand moved from 26.8% to 16.9%, and its estimated monthly branded searches moved from 2.4K to 1.6K.

How did search popularity change for New Zealand pizza oven brands in September 2026?

2 changes

In September 2026, Witt lost share of searches among pizza oven brands in New Zealand, from 19.9% to 16.9%.
Estimated monthly branded searches for Alfa Forni in New Zealand fell 40% over 12 measured months, from 50 to 30 in September 2026.

How are branded searches counted?

4 search terms

Brandwave collects information about searches that people make online using Alfa Forni’s and Witt’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.