Brandwave

Gozney vs Witt:Which is more popular?

In September 2026, Gozney had more branded searches than Witt among pizza oven brands in New Zealand. Gozney had about 3,260 branded searches, while Witt had 1,600. Gozney made up 34.4% of all pizza oven brand searches we track, and Witt accounted for 16.9%. When we asked ChatGPT and Google AI Overviews about pizza oven brands, Gozney appeared in four of the five answers and Witt in two. Gozney was mentioned before Witt in every answer.

Among pizza oven brands in New Zealand in September 2026

Who do people search for more?

Gozney, about 2 searches for every 1 for Witt

Gozney 3.3K searchesWitt 1.6K searches

Who does AI mention more?

Gozney, mentioned in 4 of 5 answers, Witt in 2

Gozney in 4 of 5Witt in 2 of 5

Who does AI recommend more?

Gozney, named ahead of Witt in every answer

Gozney first in 4Witt never first

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Top pizza oven brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Gozney was mentioned in four out of five: in all three ChatGPT answers and in one of the two Google AI Overviews. Witt was mentioned in two out of five: in two of the three ChatGPT answers, but not in either of the two Google AI Overviews. Gozney was listed before Witt in every answer.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Ooni1st
  2. Gozney2nd
  3. Witt3rd
  4. Alfa Forni4th
  5. Solo Stove–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Ooni5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Gozney4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Witt2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Alfa Forni1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Solo Stove0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about pizza oven brands

5 answers
  • Asked ChatGPT

    “Which pizza oven brand should I buy in New Zealand?”

    1. 1Ooni
    2. 2Gozney
    3. 3Witt
  • Asked ChatGPT

    “What are the best pizza oven brands in New Zealand?”

    1. 1Ooni
    2. 2Gozney
    3. 3Alfa Forni
  • Asked ChatGPT

    “What's the best pizza oven brand in New Zealand for outdoor cooking?”

    1. 1Ooni
    2. 2Gozney
    3. 3Witt
  • Searched Google, AI Overview

    “outdoor pizza oven nz”

    1. 1Ooni
    2. 2Gozney
  • Searched Google, AI Overview

    “wood fired pizza oven”

    1. 1Ooni

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.

Is Gozney or Witt more popular in search?

This chart shows how often people search Google for Gozney and Witt by name. Each line represents a brand's share of searches for all five pizza oven brands we track, month by month, from searches in New Zealand.

Gozney and Witt among pizza oven brands in New Zealand, by month

Share of searches by month for Gozney, Witt. The figures are in the table below the chart.

View monthly share of searches table
MonthOoniGozneyWittSolo StoveAlfa Forni
Oct 202550.3%21.1%26.8%1.1%0.56%
Nov 202560.8%25.3%13%0.68%0.27%
Dec 202568.6%20.8%8.8%1.3%0.44%
Jan 202655.9%22%20.5%1.3%0.32%
Feb 202645.5%18.5%35%0.6%0.36%
Mar 202644.7%19.2%33.7%1.7%0.7%
Apr 202650.5%26.1%21.8%1.2%0.41%
May 202648.1%25.6%24.5%1.3%0.51%
Jun 202643.9%25.9%28.4%1.2%0.6%
Jul 202646.4%24.7%27.2%1.3%0.43%
Aug 202647.5%31.3%19.9%0.94%0.31%
Sep 202647.7%34.4%16.9%0.74%0.32%

How has the Gozney and Witt comparison changed over the last 12 months?

3 findings
  • The lead changed hands 5 times in the 12 months ending September 2026: Gozney took it in November 2025, Witt took it in February 2026, Gozney took it in April 2026, Witt took it in June 2026, Gozney took it in August 2026.
  • Across the 12 months ending September 2026, Gozney’s share of searches among pizza oven brands in New Zealand moved from 21.1% to 34.4%, and its estimated monthly branded searches moved from 1.9K to 3.3K.
  • Across the 12 months ending September 2026, Witt’s share of searches among pizza oven brands in New Zealand moved from 26.8% to 16.9%, and its estimated monthly branded searches moved from 2.4K to 1.6K.

How did search popularity change for New Zealand pizza oven brands in September 2026?

2 changes
  1. In September 2026, Gozney gained share of searches among pizza oven brands in New Zealand, from 31.3% to 34.4%.

  2. In September 2026, Witt lost share of searches among pizza oven brands in New Zealand, from 19.9% to 16.9%.

How are branded searches counted?

8 search terms

Brandwave collects information about searches that people make online using Gozney’s and Witt’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Gozney

7 branded search terms

  • gozney
  • gozney dome
  • gozney oven
  • gozney pizza
  • gozney pizza oven
  • gozney roccbox
  • pizza oven gozney

Witt

1 branded search term

  • witt

How the Brand Demand Index is measured

Other head-to-heads among pizza oven brands

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