Brandwave

Gozney vs Ooni:Which is more popular?

In September 2026, Ooni had more branded searches than Gozney among pizza oven brands in New Zealand. Ooni had about 4,530 branded searches, while Gozney had 3,260. Ooni made up 47.7% of all pizza oven brand searches we track, and Gozney accounted for 34.4%. When we asked ChatGPT and Google AI Overviews about pizza oven brands, Ooni appeared in all five answers and Gozney in four. Ooni was mentioned before Gozney in every answer.

Among pizza oven brands in New Zealand in September 2026

Who do people search for more?

Ooni, about 39% more searches than Gozney

Ooni 4.5K searchesGozney 3.3K searches

Who does AI mention more?

Ooni, mentioned in every answer we collected

Ooni in 5 of 5Gozney in 4 of 5

Who does AI recommend more?

Ooni, named ahead of Gozney in every answer

Ooni first in 4Gozney never first

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Top pizza oven brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Ooni appeared in all five answers. Gozney was mentioned in four out of five: in all three ChatGPT answers and in one of the two Google AI Overviews. Ooni was listed before Gozney in every answer.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Ooni1st
  2. Gozney2nd
  3. Witt3rd
  4. Alfa Forni4th
  5. Solo Stove–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Ooni5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Gozney4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Witt2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Alfa Forni1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Solo Stove0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about pizza oven brands

5 answers
  • Asked ChatGPT

    “Which pizza oven brand should I buy in New Zealand?”

    1. 1Ooni
    2. 2Gozney
    3. 3Witt
  • Asked ChatGPT

    “What are the best pizza oven brands in New Zealand?”

    1. 1Ooni
    2. 2Gozney
    3. 3Alfa Forni
  • Asked ChatGPT

    “What's the best pizza oven brand in New Zealand for outdoor cooking?”

    1. 1Ooni
    2. 2Gozney
    3. 3Witt
  • Searched Google, AI Overview

    “outdoor pizza oven nz”

    1. 1Ooni
    2. 2Gozney
  • Searched Google, AI Overview

    “wood fired pizza oven”

    1. 1Ooni

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.

Is Gozney or Ooni more popular in search?

This chart shows how often people search Google for Gozney and Ooni by name. Each line represents a brand's share of searches for all five pizza oven brands we track, month by month, from searches in New Zealand.

Gozney and Ooni among pizza oven brands in New Zealand, by month

Share of searches by month for Ooni, Gozney. The figures are in the table below the chart.

View monthly share of searches table
MonthOoniGozneyWittSolo StoveAlfa Forni
Oct 202550.3%21.1%26.8%1.1%0.56%
Nov 202560.8%25.3%13%0.68%0.27%
Dec 202568.6%20.8%8.8%1.3%0.44%
Jan 202655.9%22%20.5%1.3%0.32%
Feb 202645.5%18.5%35%0.6%0.36%
Mar 202644.7%19.2%33.7%1.7%0.7%
Apr 202650.5%26.1%21.8%1.2%0.41%
May 202648.1%25.6%24.5%1.3%0.51%
Jun 202643.9%25.9%28.4%1.2%0.6%
Jul 202646.4%24.7%27.2%1.3%0.43%
Aug 202647.5%31.3%19.9%0.94%0.31%
Sep 202647.7%34.4%16.9%0.74%0.32%

How has the Gozney and Ooni comparison changed over the last 12 months?

3 findings
  • Ooni was ahead of Gozney in every measured month of the 12 months ending September 2026.
  • Across the 12 months ending September 2026, Gozney’s share of searches among pizza oven brands in New Zealand moved from 21.1% to 34.4%, and its estimated monthly branded searches moved from 1.9K to 3.3K.
  • Across the 12 months ending September 2026, Ooni’s share of searches among pizza oven brands in New Zealand moved from 50.3% to 47.7%, and its estimated monthly branded searches held steady at 4.5K.

How did search popularity change for New Zealand pizza oven brands in September 2026?

2 changes
  1. In September 2026, Gozney gained share of searches among pizza oven brands in New Zealand, from 31.3% to 34.4%.

  2. Ooni’s share of searches among pizza oven brands in New Zealand has gained ground for 3 months in a row, from 43.9% to 47.7% in September 2026.

How are branded searches counted?

16 search terms

Brandwave collects information about searches that people make online using Gozney’s and Ooni’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Gozney

7 branded search terms

  • gozney
  • gozney dome
  • gozney oven
  • gozney pizza
  • gozney pizza oven
  • gozney roccbox
  • pizza oven gozney

Ooni

9 branded search terms

  • ooni
  • ooni karu
  • ooni koda
  • ooni oven
  • ooni pizza
  • ooni pizza oven
  • ooni pizza peel
  • ooni table
  • pizza oven ooni

How the Brand Demand Index is measured

Other head-to-heads among pizza oven brands

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