Snooza vs Wild One:Which is more popular?
In September 2026, Wild One had more branded searches than Snooza among dog bed brands in New Zealand. Wild One had about 110 branded searches, while Snooza had 20. Wild One made up 6.7% of all dog bed brand searches we track, and Snooza accounted for 1.2%. When we asked ChatGPT and Google AI Overviews about dog bed brands, Snooza appeared in three of the five answers and Wild One in none.
Who do people search for more?
Wild One, about 6 searches for every 1 for Snooza
Who does AI mention more?
Snooza, mentioned in 3 of 5 answers, Wild One in 0
Who does AI recommend more?
Snooza, the only one of the two named
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Top dog bed brands in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, Snooza was mentioned in three out of five: in all three ChatGPT answers, but not in either of the two Google AI Overviews. Wild One did not appear in any of the five answers.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- The Brooklyn3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Kazoo3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Snooza3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
EzyDog2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
KONG0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers- Wild One0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about dog bed brands
5 answers
Asked ChatGPT
“Which dog bed brand should I buy in New Zealand?”
Asked ChatGPT
“What are the best dog bed brands in New Zealand?”
Asked ChatGPT
“What's the best dog bed brand in New Zealand for a comfortable sleeper?”
Searched Google, AI Overview
“orthopedic dog bed”
Searched Google, AI Overview
“dog beds nz”
Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.
Is Snooza or Wild One more popular in search?
This chart shows how often people search Google for Snooza and Wild One by name. Each line represents a brand's share of searches for all six dog bed brands we track, month by month, from searches in New Zealand.
Share of searches by month for Wild One, Snooza. The figures are in the table below the chart.
View monthly share of searches table
| Month | KONG | EzyDog | The Brooklyn | Kazoo | Wild One | Snooza |
|---|---|---|---|---|---|---|
| Oct 2025 | 45.1% | 19.8% | 16% | 7.4% | 10.5% | 1.2% |
| Nov 2025 | 44.2% | 19.4% | 19.4% | 7.3% | 8.5% | 1.2% |
| Dec 2025 | 49.3% | 17.6% | 14.2% | 7.4% | 9.5% | 2% |
| Jan 2026 | 44% | 19.3% | 19.3% | 7.2% | 8.4% | 1.8% |
| Feb 2026 | 52.9% | 15.2% | 15.2% | 7.2% | 8% | 1.4% |
| Mar 2026 | 53% | 15.5% | 15.5% | 6.5% | 8.3% | 1.2% |
| Apr 2026 | 51.7% | 15.1% | 18.6% | 7% | 6.4% | 1.2% |
| May 2026 | 50.9% | 12% | 22.3% | 6.9% | 6.3% | 1.7% |
| Jun 2026 | 47.3% | 13.8% | 20.7% | 8% | 9% | 1.1% |
| Jul 2026 | 53.4% | 16.9% | 16.9% | 6.3% | 4.8% | 1.6% |
| Aug 2026 | 53% | 15.5% | 15.5% | 6.5% | 8.3% | 1.2% |
| Sep 2026 | 53.9% | 15.8% | 15.8% | 6.7% | 6.7% | 1.2% |
How has the Snooza and Wild One comparison changed over the last 12 months?
3 findings
- Wild One was ahead of Snooza in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Snooza’s share of searches among dog bed brands in New Zealand held steady at 1.2%, and its estimated monthly branded searches held steady at 20.
- Across the 12 months ending September 2026, Wild One’s share of searches among dog bed brands in New Zealand moved from 10.5% to 6.7%, and its estimated monthly branded searches moved from 170 to 110.
How did search popularity change for New Zealand dog bed brands in September 2026?
1 change
In September 2026, Wild One lost share of searches among dog bed brands in New Zealand, from 8.3% to 6.7%.
How are branded searches counted?
3 search terms
Brandwave collects information about searches that people make online using Snooza’s and Wild One’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
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