KONG vs The Brooklyn:Which is more popular?
In September 2026, KONG had more branded searches than The Brooklyn among dog bed brands in New Zealand. KONG had about 890 branded searches, while The Brooklyn had 260. KONG made up 53.9% of all dog bed brand searches we track, and The Brooklyn accounted for 15.8%. When we asked ChatGPT and Google AI Overviews about dog bed brands, The Brooklyn appeared in three of the five answers and KONG in none.
Who do people search for more?
KONG, about 3 searches for every 1 for The Brooklyn
Who does AI mention more?
The Brooklyn, mentioned in 3 of 5 answers, KONG in 0
Who does AI recommend more?
The Brooklyn, the only one of the two named
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Top dog bed brands in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, The Brooklyn was mentioned in three out of five: in two of the three ChatGPT answers and in one of the two Google AI Overviews. KONG did not appear in any of the five answers.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- The Brooklyn3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Kazoo3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Snooza3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
EzyDog2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers- KONG0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Wild One0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about dog bed brands
5 answers
Asked ChatGPT
“Which dog bed brand should I buy in New Zealand?”
Asked ChatGPT
“What are the best dog bed brands in New Zealand?”
Asked ChatGPT
“What's the best dog bed brand in New Zealand for a comfortable sleeper?”
Searched Google, AI Overview
“orthopedic dog bed”
Searched Google, AI Overview
“dog beds nz”
Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.
Is KONG or The Brooklyn more popular in search?
This chart shows how often people search Google for KONG and The Brooklyn by name. Each line represents a brand's share of searches for all six dog bed brands we track, month by month, from searches in New Zealand.
Share of searches by month for KONG, The Brooklyn. The figures are in the table below the chart.
View monthly share of searches table
| Month | KONG | EzyDog | The Brooklyn | Kazoo | Wild One | Snooza |
|---|---|---|---|---|---|---|
| Oct 2025 | 45.1% | 19.8% | 16% | 7.4% | 10.5% | 1.2% |
| Nov 2025 | 44.2% | 19.4% | 19.4% | 7.3% | 8.5% | 1.2% |
| Dec 2025 | 49.3% | 17.6% | 14.2% | 7.4% | 9.5% | 2% |
| Jan 2026 | 44% | 19.3% | 19.3% | 7.2% | 8.4% | 1.8% |
| Feb 2026 | 52.9% | 15.2% | 15.2% | 7.2% | 8% | 1.4% |
| Mar 2026 | 53% | 15.5% | 15.5% | 6.5% | 8.3% | 1.2% |
| Apr 2026 | 51.7% | 15.1% | 18.6% | 7% | 6.4% | 1.2% |
| May 2026 | 50.9% | 12% | 22.3% | 6.9% | 6.3% | 1.7% |
| Jun 2026 | 47.3% | 13.8% | 20.7% | 8% | 9% | 1.1% |
| Jul 2026 | 53.4% | 16.9% | 16.9% | 6.3% | 4.8% | 1.6% |
| Aug 2026 | 53% | 15.5% | 15.5% | 6.5% | 8.3% | 1.2% |
| Sep 2026 | 53.9% | 15.8% | 15.8% | 6.7% | 6.7% | 1.2% |
How has the KONG and The Brooklyn comparison changed over the last 12 months?
3 findings
- KONG was ahead of The Brooklyn in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, KONG’s share of searches among dog bed brands in New Zealand moved from 45.1% to 53.9%, and its estimated monthly branded searches moved from 730 to 890.
- Across the 12 months ending September 2026, The Brooklyn’s share of searches among dog bed brands in New Zealand moved from 16% to 15.8%, and its estimated monthly branded searches held steady at 260.
How did search popularity change for New Zealand dog bed brands in September 2026?
1 change
In September 2026, KONG gained share of searches among dog bed brands in New Zealand, from 53% to 53.9%.
How are branded searches counted?
3 search terms
Brandwave collects information about searches that people make online using KONG’s and The Brooklyn’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
KONG
2 branded search terms
- kong dog bed
- kong dog toy
The Brooklyn
1 branded search term
- the brooklyn dog bed
Other head-to-heads among dog bed brands
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