Sleepmaker vs Winkl:Which is more popular?
In September 2026, Winkl had more branded searches than Sleepmaker among mattress brands in New Zealand. Winkl had about 400 branded searches, while Sleepmaker had 350. Winkl made up 1.6% of all mattress brand searches we track, and Sleepmaker accounted for 1.4%. When we asked ChatGPT and Google AI Overviews about mattress brands, Winkl appeared in two of the five answers and Sleepmaker in one. Winkl was mentioned before Sleepmaker in every answer that named either.
Who do people search for more?
Winkl, about 14% more searches than Sleepmaker
Who does AI mention more?
Winkl, mentioned in 2 of 5 answers, Sleepmaker in 1
Who does AI recommend more?
Winkl, named ahead of Sleepmaker in 2 of 2 answers
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Top mattress brands in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, Winkl was mentioned in two out of five: in two of the three ChatGPT answers, but not in either of the two Google AI Overviews. Sleepmaker was mentioned in one out of five: in one of the three ChatGPT answers, but not in either of the two Google AI Overviews. Winkl was listed before Sleepmaker in every answer that named either.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Sleepyhead1st
Ecosa2nd
Sealy3rd- Winkl4th
Tempur5th
Sleepmaker6th
Beautyrest–
A.H. Beard–
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- Ecosa3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Sleepyhead3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Tempur2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Sealy2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Winkl2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Sleepmaker1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Beautyrest0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- A.H. Beard0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about mattress brands
5 answers
Asked ChatGPT
“Which mattress brand should I buy in New Zealand?”
Asked ChatGPT
“What are the best mattress brands in New Zealand?”
Asked ChatGPT
“What's the best mattress brand in New Zealand for a good night's sleep?”
Searched Google, AI Overview
“mattress for back pain”
Searched Google, AI Overview
“queen mattress nz”
Not named in any answer:
Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.
Is Sleepmaker or Winkl more popular in search?
This chart shows how often people search Google for Sleepmaker and Winkl by name. Each line represents a brand's share of searches for all eight mattress brands we track, month by month, from searches in New Zealand.
Share of searches by month for Winkl, Sleepmaker. The figures are in the table below the chart.
View monthly share of searches table
| Month | Ecosa | Sleepyhead | Tempur | Sealy | Winkl | Sleepmaker | Beautyrest | A.H. Beard |
|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 76.4% | 8.4% | 4.6% | 4.8% | 2.1% | 1.3% | 1.4% | 0.87% |
| Nov 2025 | 79.4% | 6.3% | 4.1% | 5.2% | 2% | 1.3% | 1.1% | 0.53% |
| Dec 2025 | 76.3% | 7.4% | 4.7% | 6% | 1.8% | 1.8% | 1.3% | 0.69% |
| Jan 2026 | 72% | 9.2% | 5.1% | 7.3% | 2% | 2.3% | 1.4% | 0.72% |
| Feb 2026 | 72.4% | 8% | 6.8% | 7.2% | 1.8% | 1.8% | 1.3% | 0.8% |
| Mar 2026 | 73.5% | 7.7% | 7% | 6.5% | 1.7% | 1.4% | 1.4% | 0.68% |
| Apr 2026 | 66.9% | 6.9% | 7.2% | 5.2% | 1.7% | 1.5% | 1.2% | 9.4% |
| May 2026 | 70.1% | 7.9% | 8% | 6.7% | 1.6% | 1.6% | 1.4% | 2.7% |
| Jun 2026 | 72.7% | 6.9% | 8.7% | 6.1% | 1.7% | 1.7% | 1.1% | 1.2% |
| Jul 2026 | 72.7% | 7.6% | 8.4% | 6.3% | 1.5% | 1.6% | 1% | 0.85% |
| Aug 2026 | 70.7% | 8.3% | 8.8% | 6.3% | 1.9% | 1.8% | 1.4% | 0.75% |
| Sep 2026 | 74.2% | 8.2% | 7.6% | 5% | 1.6% | 1.4% | 1.2% | 0.62% |
How has the Sleepmaker and Winkl comparison changed over the last 12 months?
3 findings
- The lead changed hands 4 times in the 12 months ending September 2026: Sleepmaker took it in January 2026, Winkl took it in February 2026, Sleepmaker took it in May 2026, Winkl took it in August 2026.
- Across the 12 months ending September 2026, Sleepmaker’s share of searches among mattress brands in New Zealand moved from 1.3% to 1.4%, and its estimated monthly branded searches moved from 390 to 350.
- Across the 12 months ending September 2026, Winkl’s share of searches among mattress brands in New Zealand moved from 2.1% to 1.6%, and its estimated monthly branded searches moved from 600 to 400.
How did search popularity change for New Zealand mattress brands in September 2026?
2 changes
Estimated monthly branded searches for Winkl in New Zealand fell 33.3% over 12 measured months, from 600 to 400 in September 2026.
Estimated monthly branded searches for Sleepmaker in New Zealand fell 10.3% over 12 measured months, from 390 to 350 in September 2026.
How are branded searches counted?
5 search terms
Brandwave collects information about searches that people make online using Sleepmaker’s and Winkl’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Sleepmaker
3 branded search terms
- sleepmaker beds
- sleepmaker lifestyle mattress
- sleepmaker mattress
Winkl
2 branded search terms
- winkl
- winkl mattress
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