Brandwave

Skipio vs True Refrigeration:Which is more popular?

In September 2026, True Refrigeration had more branded searches than Skipio among commercial refrigeration brands in New Zealand. True Refrigeration had about 50 branded searches, while Skipio had 10. True Refrigeration made up 3.9% of all commercial refrigeration brand searches we track, and Skipio accounted for 0.78%. When we asked ChatGPT and Google AI Overviews about commercial refrigeration brands, True Refrigeration appeared in one of the five answers and Skipio in none.

Among commercial refrigeration brands in New Zealand in September 2026

Who do people search for more?

True Refrigeration, about 5 searches for every 1 for Skipio

True Refrigeration 50 searchesSkipio 10 searches

Who does AI mention more?

True Refrigeration, mentioned in 1 of 5 answers, Skipio in 0

True Refrigeration in 1 of 5Skipio in 0 of 5

Follow Skipio vs True Refrigeration and get free monthly updates on what changed

By continuing you'll get index updates and occasional product news from Brandwave. Unsubscribe any time. Privacy

Track your brand against a rival →

Top commercial refrigeration brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, True Refrigeration was mentioned in one out of five: in one of the three ChatGPT answers, but not in either of the two Google AI Overviews. Skipio did not appear in any of the five answers.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. SKOPE1st
  2. Williams Refrigeration2nd
  3. Bromic3rd
  4. Atosa4th
  5. True Refrigeration5th
  6. Polar Refrigeration6th
  7. Turbo Air–
  8. Skipio–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • SKOPE4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Atosa4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Bromic3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Williams Refrigeration3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Polar Refrigeration2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • True Refrigeration1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Turbo Air0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Skipio0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about commercial refrigeration brands

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in New Zealand on October 20, 2026.

Is Skipio or True Refrigeration more popular in search?

This chart shows how often people search Google for Skipio and True Refrigeration by name. Each line represents a brand's share of searches for all eight commercial refrigeration brands we track, month by month, from searches in New Zealand.

Skipio and True Refrigeration among commercial refrigeration brands in New Zealand, by month

Share of searches by month for True Refrigeration, Skipio. The figures are in the table below the chart.

View monthly share of searches table
MonthSKOPEPolar RefrigerationBromicTurbo AirTrue RefrigerationWilliams RefrigerationAtosaSkipio
Oct 202556.2%21.2%7.5%4.8%3.4%2.7%1.4%2.7%
Nov 202554.5%21.2%8.3%5.3%4.5%3%0.76%2.3%
Dec 202554%23%7%5%7%2%1%1%
Jan 202652.9%22.1%8.1%5.9%5.1%3.7%0.74%1.5%
Feb 202654.4%19.1%8.1%5.9%6.6%2.9%1.5%1.5%
Mar 202652.8%19%9.9%6.3%6.3%3.5%1.4%0.7%
Apr 202648.7%22.6%9.6%6.1%7.8%2.6%1.7%0.87%
May 202648.8%20.9%10.9%6.2%6.2%3.1%1.6%2.3%
Jun 202653.3%19.3%10.4%5.2%5.2%3%2.2%1.5%
Jul 202657.9%19%8.7%5.6%1.6%4%1.6%1.6%
Aug 202655.4%18.7%7.9%5.8%7.9%2.2%1.4%0.72%
Sep 202654.7%20.3%8.6%5.5%3.9%3.9%2.3%0.78%

How has the Skipio and True Refrigeration comparison changed over the last 12 months?

3 findings

How did search popularity change for New Zealand commercial refrigeration brands in September 2026?

2 changes

  1. In September 2026, True Refrigeration lost share of searches among commercial refrigeration brands in New Zealand, from 7.9% to 3.9%.

  2. Estimated monthly branded searches for Skipio in New Zealand fell 75% over 12 measured months, from 40 to 10 in September 2026.

How are branded searches counted?

28 search terms

Brandwave collects information about searches that people make online using Skipio’s and True Refrigeration’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Skipio

4 branded search terms

  • skipio freezer
  • skipio fridge
  • skipio ice machine
  • skipio refrigeration

True Refrigeration

24 branded search terms

  • tmc true refrigerator
  • true bottle cooler
  • true brand freezer
  • true chef base
  • true chiller
  • true commercial freezer
  • true commercial refrigerator
  • true coolers
  • true countertop refrigerator
  • true deli cases
  • true display cases
  • true freezers
  • true fridge
  • true fridge commercial
  • true fridge freezer
  • true industrial fridge
  • true merchandiser
  • true milk cooler
  • true refrig
  • true refrigeration equipment
  • true refrigerator freezer
  • true tssu
  • true undercounter freezer
  • true upright freezer

How the Brand Demand Index is measured

Other head-to-heads among commercial refrigeration brands

Creator with pink hair and a pink jacket

Put your own brand in this comparison

Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.

Start free