Brandwave

Shimoda vs Think Tank:Which is more popular?

In September 2026, Think Tank had more branded searches than Shimoda among camera bag brands in New Zealand. Think Tank had about 270 branded searches, while Shimoda had 150. Think Tank made up 21.8% of all camera bag brand searches we track, and Shimoda accounted for 12.1%. When we asked ChatGPT and Google AI Overviews about camera bag brands, Shimoda and Think Tank each appeared in three of the five answers. Think Tank was mentioned before Shimoda in two out of three answers that named either.

Among camera bag brands in New Zealand in September 2026

Who do people search for more?

Think Tank, about 80% more searches than Shimoda

Think Tank 270 searchesShimoda 150 searches

Who does AI mention more?

Both were mentioned in 3 of 5 answers.

Shimoda in 3 of 5Think Tank in 3 of 5

Who does AI recommend more?

Think Tank, named ahead of Shimoda in 2 of 3 answers

Think Tank first in 2Shimoda first in 1

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Top camera bag brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Shimoda was mentioned in three out of five: in two of the three ChatGPT answers and in one of the two Google AI Overviews. Think Tank was mentioned in three out of five: in all three ChatGPT answers, but not in either of the two Google AI Overviews. Think Tank was listed before Shimoda in two out of three answers that named either.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Peak Design1st
  2. Lowepro2nd
  3. Wandrd3rd
  4. Think Tank4th
  5. Shimoda5th

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Peak Design5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Lowepro5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Wandrd4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Think Tank3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Shimoda3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers

See every answer about camera bag brands

5 answers

Brands are shown in the order each answer named them. The survey took place in New Zealand on October 20, 2026.

Is Shimoda or Think Tank more popular in search?

This chart shows how often people search Google for Shimoda and Think Tank by name. Each line represents a brand's share of searches for all five camera bag brands we track, month by month, from searches in New Zealand.

Shimoda and Think Tank among camera bag brands in New Zealand, by month

Share of searches by month for Think Tank, Shimoda. The figures are in the table below the chart.

View monthly share of searches table
MonthPeak DesignThink TankShimodaLoweproWandrd
Oct 202553.1%18.9%10.5%11.2%6.3%
Nov 202558.3%14.1%10.3%11.5%5.8%
Dec 202552.9%15.7%8.6%16.4%6.4%
Jan 202643.7%19%13.4%17.6%6.3%
Feb 202640.4%21.9%9.9%23.2%4.6%
Mar 202647.2%20.8%11.3%17.6%3.1%
Apr 202649%17.9%14.6%15.2%3.3%
May 202643.4%18.9%19.6%13.3%4.9%
Jun 202642.2%22.4%18.4%12.2%4.8%
Jul 202647.7%21.1%11.7%14.1%5.5%
Aug 202655.8%16.4%10.9%12.7%4.2%
Sep 202649.2%21.8%12.1%11.3%5.6%

How has the Shimoda and Think Tank comparison changed over the last 12 months?

3 findings
  • The lead changed hands 2 times in the 12 months ending September 2026: Shimoda took it in May 2026, Think Tank took it in June 2026.
  • Across the 12 months ending September 2026, Shimoda’s share of searches among camera bag brands in New Zealand moved from 10.5% to 12.1%, and its estimated monthly branded searches held steady at 150.
  • Across the 12 months ending September 2026, Think Tank’s share of searches among camera bag brands in New Zealand moved from 18.9% to 21.8%, and its estimated monthly branded searches held steady at 270.

How did search popularity change for New Zealand camera bag brands in September 2026?

2 changes

  1. In September 2026, Shimoda overtook Lowepro to rank 3rd among camera bag brands in New Zealand, with 12.1% of the searches.

  2. In September 2026, Think Tank gained share of searches among camera bag brands in New Zealand, from 16.4% to 21.8%.

How are branded searches counted?

4 search terms

Brandwave collects information about searches that people make online using Shimoda’s and Think Tank’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Shimoda

2 branded search terms

  • shimoda
  • shimoda bag

Think Tank

2 branded search terms

  • think tank
  • think tank photo

How the Brand Demand Index is measured

Other head-to-heads among camera bag brands

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