Seed Heritage vs Witchery:Which is more popular by branded search in New Zealand?
In August 2026, Witchery had more branded searches than Seed Heritage among women's fashion retailers in New Zealand. Witchery was estimated to have 26.6K branded searches compared to Seed Heritage’s 18.1K, and held a 3.2% Share of Search versus Seed Heritage’s 2.2%.
Follow Seed Heritage vs Witchery and get free monthly updates on what changed
By continuing you'll get index updates and occasional product news from Brandwave. Unsubscribe any time. Privacy
Which is more popular in search, Seed Heritage or Witchery?
Compare the high-street fashion retailers New Zealand women shop for everyday clothing. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Witchery, Seed Heritage. The figures are in the table below the chart.
View monthly share of search table
| Month | Cotton On | Glassons | Postie | Country Road | Zara | H&M | Max | Witchery | Seed Heritage |
|---|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 29% | 23.8% | 11.9% | 10.9% | 8.4% | 7.1% | 3.6% | 3% | 2.5% |
| Nov 2025 | 32.8% | 22.2% | 11.2% | 12.4% | 7.7% | 5.7% | 3% | 2.8% | 2.3% |
| Dec 2025 | 32.8% | 22.7% | 11.2% | 12.5% | 7.2% | 6.2% | 2.8% | 2.3% | 2.3% |
| Jan 2026 | 30.1% | 24.6% | 10.2% | 11.2% | 8.6% | 6.9% | 3.1% | 2.9% | 2.3% |
| Feb 2026 | 30.8% | 25.3% | 10.9% | 10.7% | 8.5% | 6.1% | 2.8% | 3% | 2% |
| Mar 2026 | 30.3% | 24.8% | 11% | 10.9% | 8.5% | 6.3% | 3.3% | 2.9% | 2% |
| Apr 2026 | 29.1% | 23.9% | 12.8% | 11.3% | 8.8% | 6.1% | 3.3% | 2.8% | 1.9% |
| May 2026 | 29.1% | 24% | 12.7% | 11% | 8.5% | 6.1% | 3.2% | 3% | 2.2% |
| Jun 2026 | 31.3% | 22.3% | 12% | 10.1% | 9.6% | 6% | 3.4% | 3% | 2.1% |
| Jul 2026 | 34.8% | 22.1% | 11.6% | 9% | 9.5% | 5.8% | 3% | 2.5% | 1.7% |
| Aug 2026 | 29.4% | 23.5% | 12.1% | 10.6% | 9.2% | 6.2% | 3.6% | 3.2% | 2.2% |
| Sep 2026 | — | — | — | — | — | — | — | — | — |
How has the Seed Heritage and Witchery comparison changed over the last 12 months?
3 findings
- Witchery was ahead of Seed Heritage in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Seed Heritage’s estimated Share of Search among women's fashion retailers in New Zealand moved from 2.5% to 2.2%, and its estimated monthly branded searches moved from 20.3K to 18.1K.
- Across the 11 months ending August 2026, Witchery’s estimated Share of Search among women's fashion retailers in New Zealand moved from 3% to 3.2%, and its estimated monthly branded searches moved from 24.9K to 26.6K.
How did search popularity change for New Zealand women's fashion retailers in August 2026?
2 changes
In August 2026, Witchery gained estimated Share of Search among women's fashion retailers in New Zealand, from 2.5% to 3.2%.
Estimated monthly branded searches for Seed Heritage in New Zealand fell 11% over 11 measured months, from 20.3K to 18.1K in August 2026.
How each brand is measured
Brandwave collects information about searches that people make online using Seed Heritage’s and Witchery’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Seed Heritage
20 branded search terms
- seed clothing
- seed clothing dresses
- seed clothing online
- seed clothing store
- seed clothing womens
- seed heritage
- seed heritage clothing
- seed heritage dress
- seed heritage near me
- seed heritage new zealand
- seed heritage nz
- seed heritage online
- seed heritage sale
- seed heritage shop
- seed heritage sylvia park
- seedheritage
- seedheritage clothing
- seedheritage com
- seedheritage nz
- seedheritage online
Witchery
19 branded search terms
- witchery
- witchery clothes
- witchery co nz
- witchery dresses
- witchery fashion
- witchery jeans
- witchery knits
- witchery linen pants
- witchery near me
- witchery new in
- witchery nz
- witchery online
- witchery outlet
- witchery pants
- witchery sale
- witchery store
- witchery sunglasses
- witchery sylvia park
- witchery top
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.