Brandwave

Scarlet Hair Studio vs TLC Hairdressing:Which is more popular?

In September 2026, TLC Hairdressing had more branded searches than Scarlet Hair Studio among Tauranga hair salons in New Zealand. TLC Hairdressing had about 220 branded searches, while Scarlet Hair Studio had 120. TLC Hairdressing made up 10.3% of all Tauranga hair salon searches we track, and Scarlet Hair Studio accounted for 5.6%. When we asked ChatGPT and Google AI Overviews about Tauranga hair salons, Scarlet Hair Studio and TLC Hairdressing each appeared in two of the three answers. Scarlet Hair Studio was mentioned before TLC Hairdressing in two out of three answers.

Among Tauranga hair salons in New Zealand in September 2026

Who do people search for more?

TLC Hairdressing, about 83% more searches than Scarlet Hair Studio

TLC Hairdressing 220 searchesScarlet Hair Studio 120 searches

Who does AI mention more?

Both were mentioned in 2 of 3 answers.

Scarlet Hair Studio in 2 of 3TLC Hairdressing in 2 of 3

Who does AI recommend more?

Scarlet Hair Studio, named ahead of TLC Hairdressing in 2 of 3 answers

Scarlet Hair Studio first in 2TLC Hairdressing first in 1

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Top Tauranga hair salons in ChatGPT and Google AI Overviews

In three ChatGPT questions, Scarlet Hair Studio and TLC Hairdressing were each mentioned in two out of three: in two of the three ChatGPT answers. Scarlet Hair Studio was listed before TLC Hairdressing in two out of three answers.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Gato Loco1st
  2. The Mount Hair Collective2nd
  3. Hair To Stare At3rd
  4. Platinum Hair Studio Tauranga3rd
  5. TLC Hairdressing5th
  6. Scarlet Hair Studio6th
  7. Rodney Wayne–
  8. Salon One–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

See every answer about Tauranga hair salons

3 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.

Is Scarlet Hair Studio or TLC Hairdressing more popular in search?

This chart shows how often people search Google for Scarlet Hair Studio and TLC Hairdressing by name. Each line represents a brand's share of searches for all eight Tauranga hair salons we track, month by month, from searches in New Zealand.

Scarlet Hair Studio and TLC Hairdressing among Tauranga hair salons in New Zealand, by month

Share of searches by month for TLC Hairdressing, Scarlet Hair Studio. The figures are in the table below the chart.

View monthly share of searches table
MonthHair To Stare AtGato LocoRodney WayneTLC HairdressingSalon OneScarlet Hair StudioPlatinum Hair Studio TaurangaThe Mount Hair Collective
Oct 202533.6%9.3%21%10.3%14.5%4.7%3.3%3.3%
Nov 202535%9.2%22.3%8.3%14.6%4.9%2.4%3.4%
Dec 202528.6%8.7%23.3%10.2%15.5%5.8%4.4%3.4%
Jan 202637.6%9.4%17.9%9.4%12.8%5.1%3.8%3.8%
Feb 202634.8%10.6%18.8%10.6%11.6%5.8%4.3%3.4%
Mar 202631.4%11.8%17.5%11.8%12.2%4.4%6.1%4.8%
Apr 202635%13.1%16.5%10.2%10.7%3.9%5.3%5.3%
May 202634.4%10.5%15.8%10.5%12.4%5.7%5.3%5.3%
Jun 202633.8%12.7%17.8%10.3%11.3%5.6%5.2%3.3%
Jul 202632%15.6%15.6%12%11.6%5.3%4%4%
Aug 202642.9%11.2%14.6%7.3%9.8%3.9%6.8%3.4%
Sep 202641.1%15.4%12.1%10.3%8.9%5.6%4.2%2.3%

How has the Scarlet Hair Studio and TLC Hairdressing comparison changed over the last 12 months?

3 findings

How did search popularity change for New Zealand Tauranga hair salons in September 2026?

2 changes

  1. In September 2026, Scarlet Hair Studio overtook Platinum Hair Studio Tauranga to rank 6th among Tauranga hair salons in New Zealand, with 5.6% of the searches.

  2. In September 2026, TLC Hairdressing overtook Salon One to rank 4th among Tauranga hair salons in New Zealand, with 10.3% of the searches.

How are branded searches counted?

4 search terms

Brandwave collects information about searches that people make online using Scarlet Hair Studio’s and TLC Hairdressing’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Scarlet Hair Studio

2 branded search terms

  • scarlet hair studio
  • scarlet hair studio tauranga

TLC Hairdressing

2 branded search terms

  • tlc hairdressing
  • tlc hairdressing tauranga

How the Brand Demand Index is measured

Other head-to-heads among Tauranga hair salons

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