Brandwave

Saxon vs Sky-Watcher:Which is more popular in New Zealand?

In October 2026, Saxon had more branded searches than Sky-Watcher among telescope brands in New Zealand. Saxon had about 590 branded searches, while Sky-Watcher had 320. Saxon made up 46.5% of all telescope brand searches we track, and Sky-Watcher accounted for 25.2%. When we asked ChatGPT and Google AI Overviews about telescope brands, Sky-Watcher appeared in four of the five answers and Saxon in three. Sky-Watcher was mentioned before Saxon in every answer.

Among telescope brands in New Zealand in October 2026

Who do people search for more?

Saxon, about 84% more searches than Sky-Watcher

Saxon 590 searchesSky-Watcher 320 searches

Who does AI mention more?

Sky-Watcher, mentioned in 4 of 5 answers, Saxon in 3

Sky-Watcher in 4 of 5Saxon in 3 of 5

Who does AI recommend more?

Sky-Watcher, named ahead of Saxon in every answer

Sky-Watcher first in 4Saxon never first

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Top telescope brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Sky-Watcher was mentioned in four out of five: in all three ChatGPT answers and in one of the two Google AI Overviews. Saxon was mentioned in three out of five: in two of the three ChatGPT answers and in one of the two Google AI Overviews. Sky-Watcher was listed before Saxon in every answer.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Sky-Watcher1st
  2. Celestron2nd
  3. Saxon3rd
  4. Meade4th

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Celestron5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Sky-Watcher4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Saxon3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Meade1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers

See every answer about telescope brands

5 answers

Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.

Is Saxon or Sky-Watcher more popular in search?

This chart shows how often people search Google for Saxon and Sky-Watcher by name. Each line represents a brand's share of searches for all four telescope brands we track, month by month, from searches in New Zealand.

Saxon and Sky-Watcher among telescope brands in New Zealand, by month

Share of searches by month for Saxon, Sky-Watcher. The figures are in the table below the chart.

View monthly share of searches table
MonthSaxonSky-WatcherCelestronMeade
Nov 202547.6%20.2%22.6%9.7%
Dec 202554.9%17.6%22%5.5%
Jan 202664.4%17.3%13.9%4.5%
Feb 202651.3%20%21.7%7%
Mar 202644.4%23.3%23.3%9%
Apr 202645%26.7%21.4%6.9%
May 202640.3%21%28.6%10.1%
Jun 202645.7%21.7%20.2%12.4%
Jul 202651.3%21.7%20%7%
Aug 202650.4%21.4%19.7%8.5%
Sep 202649%22.4%18.4%10.2%
Oct 202646.5%25.2%22%6.3%

How has branded search for Saxon and Sky-Watcher changed in New Zealand over the last 12 months?

3 findings
  • Saxon was ahead of Sky-Watcher in every measured month of the 12 months ending October 2026.
  • Across the 12 months ending October 2026, Saxon’s share of searches among telescope brands in New Zealand moved from 47.6% to 46.5%, and its estimated monthly branded searches held steady at 590.
  • Across the 12 months ending October 2026, Sky-Watcher’s share of searches among telescope brands in New Zealand moved from 20.2% to 25.2%, and its estimated monthly branded searches moved from 250 to 320.

How did search popularity change for New Zealand telescope brands in October 2026?

2 changes

  1. In October 2026, Sky-Watcher gained share of searches among telescope brands in New Zealand, from 22.4% to 25.2%.

  2. In October 2026, Saxon lost share of searches among telescope brands in New Zealand, from 49% to 46.5%.

How are Saxon’s and Sky-Watcher’s branded searches counted?

3 search terms

Brandwave collects information about searches that people make online using Saxon’s and Sky-Watcher’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Saxon

1 branded search term

  • saxon

Sky-Watcher

2 branded search terms

  • sky-watcher
  • skywatcher telescope

How the Brand Demand Index is measured

Other head-to-heads among telescope brands

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