Brandwave

Celestron vs Meade:Which is more popular in New Zealand?

In October 2026, Celestron had more branded searches than Meade among telescope brands in New Zealand. Celestron had about 280 branded searches, while Meade had 80. Celestron made up 22% of all telescope brand searches we track, and Meade accounted for 6.3%. When we asked ChatGPT and Google AI Overviews about telescope brands, Celestron appeared in all five answers and Meade in one. Celestron was mentioned before Meade in every answer.

Among telescope brands in New Zealand in October 2026

Who do people search for more?

Celestron, about 4 searches for every 1 for Meade

Celestron 280 searchesMeade 80 searches

Who does AI mention more?

Celestron, mentioned in every answer we collected

Celestron in 5 of 5Meade in 1 of 5

Who does AI recommend more?

Celestron, named ahead of Meade in every answer

Celestron first in 4Meade never first

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Top telescope brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Celestron appeared in all five answers. Meade was mentioned in one out of five: not in any of the three ChatGPT answers, but in one of the two Google AI Overviews. Celestron was listed before Meade in every answer.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Sky-Watcher1st
  2. Celestron2nd
  3. Saxon3rd
  4. Meade4th

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Celestron5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Sky-Watcher4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Saxon3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Meade1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers

See every answer about telescope brands

5 answers

Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.

Is Celestron or Meade more popular in search?

This chart shows how often people search Google for Celestron and Meade by name. Each line represents a brand's share of searches for all four telescope brands we track, month by month, from searches in New Zealand.

Celestron and Meade among telescope brands in New Zealand, by month

Share of searches by month for Celestron, Meade. The figures are in the table below the chart.

View monthly share of searches table
MonthSaxonSky-WatcherCelestronMeade
Nov 202547.6%20.2%22.6%9.7%
Dec 202554.9%17.6%22%5.5%
Jan 202664.4%17.3%13.9%4.5%
Feb 202651.3%20%21.7%7%
Mar 202644.4%23.3%23.3%9%
Apr 202645%26.7%21.4%6.9%
May 202640.3%21%28.6%10.1%
Jun 202645.7%21.7%20.2%12.4%
Jul 202651.3%21.7%20%7%
Aug 202650.4%21.4%19.7%8.5%
Sep 202649%22.4%18.4%10.2%
Oct 202646.5%25.2%22%6.3%

How has branded search for Celestron and Meade changed in New Zealand over the last 12 months?

3 findings
  • Celestron was ahead of Meade in every measured month of the 12 months ending October 2026.
  • Across the 12 months ending October 2026, Celestron’s share of searches among telescope brands in New Zealand moved from 22.6% to 22%, and its estimated monthly branded searches held steady at 280.
  • Across the 12 months ending October 2026, Meade’s share of searches among telescope brands in New Zealand moved from 9.7% to 6.3%, and its estimated monthly branded searches moved from 120 to 80.

How did search popularity change for New Zealand telescope brands in October 2026?

2 changes
  1. In October 2026, Celestron gained share of searches among telescope brands in New Zealand, from 18.4% to 22%.

  2. In October 2026, Meade lost share of searches among telescope brands in New Zealand, from 10.2% to 6.3%.

How are Celestron’s and Meade’s branded searches counted?

4 search terms

Brandwave collects information about searches that people make online using Celestron’s and Meade’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Celestron

2 branded search terms

  • celestron
  • celestron telescope

Meade

2 branded search terms

  • meade
  • meade telescope

How the Brand Demand Index is measured

Other head-to-heads among telescope brands

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