How popular isSaxon?
In October 2026, people searched for Saxon by name about 590 times in New Zealand, about the same as the previous year. These searches made up 46.5% of all New Zealand telescope brand searches, placing Saxon first out of four brands. When we asked both ChatGPT and Google AI Overviews about telescope brands, Saxon appeared in three of the five answers and was the third most recommended of the four.
Saxon is the most searched of 4 competitors and the third most recommended in the AI answers we collected.
SaxonShare of searches 46.5%Mentioned in 3 of 5 AI answersPlace in AI recommendations 3rd
Sky-WatcherShare of searches 25.2%Mentioned in 4 of 5 AI answersPlace in AI recommendations 1st
CelestronShare of searches 22%Mentioned in 5 of 5 AI answersPlace in AI recommendations 2nd
MeadeShare of searches 6.3%Mentioned in 1 of 5 AI answersPlace in AI recommendations 4th
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Top telescope brands in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, Saxon was mentioned in three out of five: in two of the three ChatGPT answers and in one of the two Google AI Overviews. Saxon is the third most recommended of the four.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
- Sky-Watcher1st
- Celestron2nd
- Saxon3rd
- Meade4th
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- Celestron5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- Sky-Watcher4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Saxon3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Meade1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
See every answer about telescope brands
5 answers
Asked ChatGPT
“Which telescope brand should I buy in New Zealand?”
Asked ChatGPT
“What are the best telescope brands in New Zealand?”
Asked ChatGPT
“What's the best telescope brand in New Zealand for stargazing?”
Searched Google, AI Overview
“telescope nz”
Searched Google, AI Overview
“astronomy telescope”
Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.
How often do people search for Saxon compared with other New Zealand telescope brands?
Share of searches by month for Saxon, Sky-Watcher, Celestron, Meade. The figures are in the table below the chart.
View monthly share of searches table
| Month | Saxon | Sky-Watcher | Celestron | Meade |
|---|---|---|---|---|
| Nov 2025 | 47.6% | 20.2% | 22.6% | 9.7% |
| Dec 2025 | 54.9% | 17.6% | 22% | 5.5% |
| Jan 2026 | 64.4% | 17.3% | 13.9% | 4.5% |
| Feb 2026 | 51.3% | 20% | 21.7% | 7% |
| Mar 2026 | 44.4% | 23.3% | 23.3% | 9% |
| Apr 2026 | 45% | 26.7% | 21.4% | 6.9% |
| May 2026 | 40.3% | 21% | 28.6% | 10.1% |
| Jun 2026 | 45.7% | 21.7% | 20.2% | 12.4% |
| Jul 2026 | 51.3% | 21.7% | 20% | 7% |
| Aug 2026 | 50.4% | 21.4% | 19.7% | 8.5% |
| Sep 2026 | 49% | 22.4% | 18.4% | 10.2% |
| Oct 2026 | 46.5% | 25.2% | 22% | 6.3% |
| Rank | Brand | Share of searches | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 46.5% | 590 | +22.9% | -2.5 points | |
| 2, held 2nd | 25.2% | 320 | +45.5% | +2.7 points | |
| 3, held 3rd | 22% | 280 | +55.6% | +3.7 points | |
| 4, held 4th | 6.3% | 80 | -20% | -3.9 points |
1.
Saxon46.5%
Held 1st. 590 estimated branded searches, +22.9% vs prior month. Share -2.5 points.
25.2%
Held 2nd. 320 estimated branded searches, +45.5% vs prior month. Share +2.7 points.
22%
Held 3rd. 280 estimated branded searches, +55.6% vs prior month. Share +3.7 points.
4.
Meade6.3%
Held 4th. 80 estimated branded searches, -20% vs prior month. Share -3.9 points.
Compare popularity between Saxon and its closest rivals
Every comparison with Saxon
3 comparisons
How has branded search demand for Saxon changed in New Zealand over the last 12 months?
3 findings
- Across the 12 months ending October 2026, estimated monthly branded searches for Saxon in New Zealand held steady at 590.
- Across the 12 months ending October 2026, Saxon’s share of searches among telescope brands in New Zealand decreased from 47.6% to 46.5%.
- Across the 12 months ending October 2026, Saxon’s share of searches among telescope brands in New Zealand peaked at 64.4% in January 2026 and was lowest at 40.3% in May 2026.
How did search popularity change for New Zealand telescope brands in October 2026?
4 changes
In October 2026, Celestron gained share of searches among telescope brands in New Zealand, from 18.4% to 22%.
In October 2026, Sky-Watcher gained share of searches among telescope brands in New Zealand, from 22.4% to 25.2%.
In October 2026, Meade lost share of searches among telescope brands in New Zealand, from 10.2% to 6.3%.
In October 2026, Saxon lost share of searches among telescope brands in New Zealand, from 49% to 46.5%.
How are Saxon’s branded searches counted?
1 search term
Brandwave collects information about searches that people make online using Saxon’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.
- saxon
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