Meade vs Saxon:Which is more popular in New Zealand?
In October 2026, Saxon had more branded searches than Meade among telescope brands in New Zealand. Saxon had about 590 branded searches, while Meade had 80. Saxon made up 46.5% of all telescope brand searches we track, and Meade accounted for 6.3%. When we asked ChatGPT and Google AI Overviews about telescope brands, Saxon appeared in three of the five answers and Meade in one. Saxon was mentioned before Meade in two out of three answers that named either.
Who do people search for more?
Saxon, about 7 searches for every 1 for Meade
Who does AI mention more?
Saxon, mentioned in 3 of 5 answers, Meade in 1
Who does AI recommend more?
Saxon, named ahead of Meade in 2 of 3 answers
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Top telescope brands in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, Saxon was mentioned in three out of five: in two of the three ChatGPT answers and in one of the two Google AI Overviews. Meade was mentioned in one out of five: not in any of the three ChatGPT answers, but in one of the two Google AI Overviews. Saxon was listed before Meade in two out of three answers that named either.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Sky-Watcher1st
Celestron2nd- Saxon3rd
Meade4th
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- Celestron5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- Sky-Watcher4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Saxon3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Meade1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
See every answer about telescope brands
5 answers
Asked ChatGPT
“Which telescope brand should I buy in New Zealand?”
Asked ChatGPT
“What are the best telescope brands in New Zealand?”
Asked ChatGPT
“What's the best telescope brand in New Zealand for stargazing?”
Searched Google, AI Overview
“telescope nz”
Searched Google, AI Overview
“astronomy telescope”
Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.
Is Meade or Saxon more popular in search?
This chart shows how often people search Google for Meade and Saxon by name. Each line represents a brand's share of searches for all four telescope brands we track, month by month, from searches in New Zealand.
Share of searches by month for Saxon, Meade. The figures are in the table below the chart.
View monthly share of searches table
| Month | Saxon | Sky-Watcher | Celestron | Meade |
|---|---|---|---|---|
| Nov 2025 | 47.6% | 20.2% | 22.6% | 9.7% |
| Dec 2025 | 54.9% | 17.6% | 22% | 5.5% |
| Jan 2026 | 64.4% | 17.3% | 13.9% | 4.5% |
| Feb 2026 | 51.3% | 20% | 21.7% | 7% |
| Mar 2026 | 44.4% | 23.3% | 23.3% | 9% |
| Apr 2026 | 45% | 26.7% | 21.4% | 6.9% |
| May 2026 | 40.3% | 21% | 28.6% | 10.1% |
| Jun 2026 | 45.7% | 21.7% | 20.2% | 12.4% |
| Jul 2026 | 51.3% | 21.7% | 20% | 7% |
| Aug 2026 | 50.4% | 21.4% | 19.7% | 8.5% |
| Sep 2026 | 49% | 22.4% | 18.4% | 10.2% |
| Oct 2026 | 46.5% | 25.2% | 22% | 6.3% |
How has branded search for Meade and Saxon changed in New Zealand over the last 12 months?
3 findings
- Saxon was ahead of Meade in every measured month of the 12 months ending October 2026.
- Across the 12 months ending October 2026, Meade’s share of searches among telescope brands in New Zealand moved from 9.7% to 6.3%, and its estimated monthly branded searches moved from 120 to 80.
- Across the 12 months ending October 2026, Saxon’s share of searches among telescope brands in New Zealand moved from 47.6% to 46.5%, and its estimated monthly branded searches held steady at 590.
How did search popularity change for New Zealand telescope brands in October 2026?
2 changes
In October 2026, Meade lost share of searches among telescope brands in New Zealand, from 10.2% to 6.3%.
In October 2026, Saxon lost share of searches among telescope brands in New Zealand, from 49% to 46.5%.
How are Meade’s and Saxon’s branded searches counted?
3 search terms
Brandwave collects information about searches that people make online using Meade’s and Saxon’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Other head-to-heads among telescope brands
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