Celestron vs Saxon:Which is more popular in New Zealand?
In October 2026, Saxon had more branded searches than Celestron among telescope brands in New Zealand. Saxon had about 590 branded searches, while Celestron had 280. Saxon made up 46.5% of all telescope brand searches we track, and Celestron accounted for 22%. When we asked ChatGPT and Google AI Overviews about telescope brands, Celestron appeared in all five answers and Saxon in three. Celestron was mentioned before Saxon in every answer.
Who do people search for more?
Saxon, about 2 searches for every 1 for Celestron
Who does AI mention more?
Celestron, mentioned in every answer we collected
Who does AI recommend more?
Celestron, named ahead of Saxon in every answer
Follow Celestron vs Saxon and get free monthly updates on what changed
By continuing you'll get index updates and occasional product news from Brandwave. Unsubscribe any time. Privacy
Top telescope brands in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, Celestron appeared in all five answers. Saxon was mentioned in three out of five: in two of the three ChatGPT answers and in one of the two Google AI Overviews. Celestron was listed before Saxon in every answer.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Sky-Watcher1st- Celestron2nd
- Saxon3rd
Meade4th
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- Celestron5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- Sky-Watcher4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Saxon3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Meade1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
See every answer about telescope brands
5 answers
Asked ChatGPT
“Which telescope brand should I buy in New Zealand?”
Asked ChatGPT
“What are the best telescope brands in New Zealand?”
Asked ChatGPT
“What's the best telescope brand in New Zealand for stargazing?”
Searched Google, AI Overview
“telescope nz”
Searched Google, AI Overview
“astronomy telescope”
Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.
Is Celestron or Saxon more popular in search?
This chart shows how often people search Google for Celestron and Saxon by name. Each line represents a brand's share of searches for all four telescope brands we track, month by month, from searches in New Zealand.
Share of searches by month for Saxon, Celestron. The figures are in the table below the chart.
View monthly share of searches table
| Month | Saxon | Sky-Watcher | Celestron | Meade |
|---|---|---|---|---|
| Nov 2025 | 47.6% | 20.2% | 22.6% | 9.7% |
| Dec 2025 | 54.9% | 17.6% | 22% | 5.5% |
| Jan 2026 | 64.4% | 17.3% | 13.9% | 4.5% |
| Feb 2026 | 51.3% | 20% | 21.7% | 7% |
| Mar 2026 | 44.4% | 23.3% | 23.3% | 9% |
| Apr 2026 | 45% | 26.7% | 21.4% | 6.9% |
| May 2026 | 40.3% | 21% | 28.6% | 10.1% |
| Jun 2026 | 45.7% | 21.7% | 20.2% | 12.4% |
| Jul 2026 | 51.3% | 21.7% | 20% | 7% |
| Aug 2026 | 50.4% | 21.4% | 19.7% | 8.5% |
| Sep 2026 | 49% | 22.4% | 18.4% | 10.2% |
| Oct 2026 | 46.5% | 25.2% | 22% | 6.3% |
How has branded search for Celestron and Saxon changed in New Zealand over the last 12 months?
3 findings
- Saxon was ahead of Celestron in every measured month of the 12 months ending October 2026.
- Across the 12 months ending October 2026, Celestron’s share of searches among telescope brands in New Zealand moved from 22.6% to 22%, and its estimated monthly branded searches held steady at 280.
- Across the 12 months ending October 2026, Saxon’s share of searches among telescope brands in New Zealand moved from 47.6% to 46.5%, and its estimated monthly branded searches held steady at 590.
How did search popularity change for New Zealand telescope brands in October 2026?
2 changes
In October 2026, Celestron gained share of searches among telescope brands in New Zealand, from 18.4% to 22%.
In October 2026, Saxon lost share of searches among telescope brands in New Zealand, from 49% to 46.5%.
How are Celestron’s and Saxon’s branded searches counted?
3 search terms
Brandwave collects information about searches that people make online using Celestron’s and Saxon’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Other head-to-heads among telescope brands
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.