Brandwave

How popular isSky-Watcher?

In October 2026, people searched for Sky-Watcher by name about 320 times in New Zealand, a 28% increase from the previous year. These searches made up 25.2% of all New Zealand telescope brand searches, placing Sky-Watcher second out of four brands. When we asked both ChatGPT and Google AI Overviews about telescope brands, Sky-Watcher appeared in four of the five answers and was the most recommended of the four.

Search and AI answers in October 2026

Sky-Watcher is the second most searched of 4 competitors and the most recommended in the AI answers we collected.

  1. SaxonShare of searches 46.5%Mentioned in 3 of 5 AI answersPlace in AI recommendations 3rd
  2. Sky-WatcherShare of searches 25.2%Mentioned in 4 of 5 AI answersPlace in AI recommendations 1st
  3. CelestronShare of searches 22%Mentioned in 5 of 5 AI answersPlace in AI recommendations 2nd
  4. MeadeShare of searches 6.3%Mentioned in 1 of 5 AI answersPlace in AI recommendations 4th
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Top telescope brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Sky-Watcher was mentioned in four out of five: in all three ChatGPT answers and in one of the two Google AI Overviews. Sky-Watcher is the most recommended of the four.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Sky-Watcher1st
  2. Celestron2nd
  3. Saxon3rd
  4. Meade4th

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Celestron5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Sky-Watcher4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Saxon3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Meade1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers

See every answer about telescope brands

5 answers

Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.

How often do people search for Sky-Watcher compared with other New Zealand telescope brands?

Sky-Watcher against telescope brands in New Zealand, by month

Share of searches by month for Saxon, Sky-Watcher, Celestron, Meade. The figures are in the table below the chart.

View monthly share of searches table
MonthSaxonSky-WatcherCelestronMeade
Nov 202547.6%20.2%22.6%9.7%
Dec 202554.9%17.6%22%5.5%
Jan 202664.4%17.3%13.9%4.5%
Feb 202651.3%20%21.7%7%
Mar 202644.4%23.3%23.3%9%
Apr 202645%26.7%21.4%6.9%
May 202640.3%21%28.6%10.1%
Jun 202645.7%21.7%20.2%12.4%
Jul 202651.3%21.7%20%7%
Aug 202650.4%21.4%19.7%8.5%
Sep 202649%22.4%18.4%10.2%
Oct 202646.5%25.2%22%6.3%

  1. 1.Saxon

    46.5%

    Held 1st. 590 estimated branded searches, +22.9% vs prior month. Share -2.5 points.

  2. 2.Sky-Watcher

    25.2%

    Held 2nd. 320 estimated branded searches, +45.5% vs prior month. Share +2.7 points.

  3. 3.Celestron

    22%

    Held 3rd. 280 estimated branded searches, +55.6% vs prior month. Share +3.7 points.

  4. 4.Meade

    6.3%

    Held 4th. 80 estimated branded searches, -20% vs prior month. Share -3.9 points.

Compare popularity between Sky-Watcher and its closest rivals

Every comparison with Sky-Watcher

3 comparisons

How has branded search demand for Sky-Watcher changed in New Zealand over the last 12 months?

4 findings
  • Across the 12 months ending October 2026, estimated monthly branded searches for Sky-Watcher in New Zealand rose from 250 to 320.
  • Across the 12 months ending October 2026, Sky-Watcher’s share of searches among telescope brands in New Zealand increased from 20.2% to 25.2%.
  • Across the 12 months ending October 2026, Sky-Watcher’s share of searches among telescope brands in New Zealand peaked at 26.7% in April 2026 and was lowest at 17.3% in January 2026.
  • Across the 12 months ending October 2026, Sky-Watcher rose from 3rd to 2nd among telescope brands in New Zealand.

How did search popularity change for New Zealand telescope brands in October 2026?

4 changes

  1. In October 2026, Celestron gained share of searches among telescope brands in New Zealand, from 18.4% to 22%.

  2. In October 2026, Sky-Watcher gained share of searches among telescope brands in New Zealand, from 22.4% to 25.2%.

  3. In October 2026, Meade lost share of searches among telescope brands in New Zealand, from 10.2% to 6.3%.

  4. In October 2026, Saxon lost share of searches among telescope brands in New Zealand, from 49% to 46.5%.

How are Sky-Watcher’s branded searches counted?

2 search terms

Brandwave collects information about searches that people make online using Sky-Watcher’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

  • sky-watcher
  • skywatcher telescope

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How the Brand Demand Index is measured

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