Brandwave

Celestron vs Sky-Watcher:Which is more popular in New Zealand?

In October 2026, Sky-Watcher had more branded searches than Celestron among telescope brands in New Zealand. Sky-Watcher had about 320 branded searches, while Celestron had 280. Sky-Watcher made up 25.2% of all telescope brand searches we track, and Celestron accounted for 22%. When we asked ChatGPT and Google AI Overviews about telescope brands, Celestron appeared in all five answers and Sky-Watcher in four. Sky-Watcher was mentioned before Celestron in three out of four answers.

Among telescope brands in New Zealand in October 2026

Who do people search for more?

Sky-Watcher, about 14% more searches than Celestron

Sky-Watcher 320 searchesCelestron 280 searches

Who does AI mention more?

Celestron, mentioned in every answer we collected

Celestron in 5 of 5Sky-Watcher in 4 of 5

Who does AI recommend more?

Sky-Watcher, named ahead of Celestron in 3 of 4 answers

Sky-Watcher first in 3Celestron first in 1

Follow Celestron vs Sky-Watcher and get free monthly updates on what changed

By continuing you'll get index updates and occasional product news from Brandwave. Unsubscribe any time. Privacy

Track your brand against a rival →

Top telescope brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Celestron appeared in all five answers. Sky-Watcher was mentioned in four out of five: in all three ChatGPT answers and in one of the two Google AI Overviews. Sky-Watcher was listed before Celestron in three out of four answers.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Sky-Watcher1st
  2. Celestron2nd
  3. Saxon3rd
  4. Meade4th

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Celestron5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Sky-Watcher4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Saxon3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Meade1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers

See every answer about telescope brands

5 answers

Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.

Is Celestron or Sky-Watcher more popular in search?

This chart shows how often people search Google for Celestron and Sky-Watcher by name. Each line represents a brand's share of searches for all four telescope brands we track, month by month, from searches in New Zealand.

Celestron and Sky-Watcher among telescope brands in New Zealand, by month

Share of searches by month for Sky-Watcher, Celestron. The figures are in the table below the chart.

View monthly share of searches table
MonthSaxonSky-WatcherCelestronMeade
Nov 202547.6%20.2%22.6%9.7%
Dec 202554.9%17.6%22%5.5%
Jan 202664.4%17.3%13.9%4.5%
Feb 202651.3%20%21.7%7%
Mar 202644.4%23.3%23.3%9%
Apr 202645%26.7%21.4%6.9%
May 202640.3%21%28.6%10.1%
Jun 202645.7%21.7%20.2%12.4%
Jul 202651.3%21.7%20%7%
Aug 202650.4%21.4%19.7%8.5%
Sep 202649%22.4%18.4%10.2%
Oct 202646.5%25.2%22%6.3%

How has branded search for Celestron and Sky-Watcher changed in New Zealand over the last 12 months?

3 findings
  • The lead changed hands 5 times in the 12 months ending October 2026: Sky-Watcher took it in January 2026, Celestron took it in February 2026, Sky-Watcher took it in April 2026, Celestron took it in May 2026, Sky-Watcher took it in June 2026.
  • Across the 12 months ending October 2026, Celestron’s share of searches among telescope brands in New Zealand moved from 22.6% to 22%, and its estimated monthly branded searches held steady at 280.
  • Across the 12 months ending October 2026, Sky-Watcher’s share of searches among telescope brands in New Zealand moved from 20.2% to 25.2%, and its estimated monthly branded searches moved from 250 to 320.

How did search popularity change for New Zealand telescope brands in October 2026?

2 changes

  1. In October 2026, Celestron gained share of searches among telescope brands in New Zealand, from 18.4% to 22%.

  2. In October 2026, Sky-Watcher gained share of searches among telescope brands in New Zealand, from 22.4% to 25.2%.

How are Celestron’s and Sky-Watcher’s branded searches counted?

4 search terms

Brandwave collects information about searches that people make online using Celestron’s and Sky-Watcher’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Celestron

2 branded search terms

  • celestron
  • celestron telescope

Sky-Watcher

2 branded search terms

  • sky-watcher
  • skywatcher telescope

How the Brand Demand Index is measured

Other head-to-heads among telescope brands

Creator with pink hair and a pink jacket

Put your own brand in this comparison

Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.

Start free