Salon One vs Scarlet Hair Studio:Which is more popular?

Name: Salon One vs Scarlet Hair Studio: Which is searched more in New Zealand?
Creator: Brandwave
License: https://creativecommons.org/licenses/by/4.0/

In September 2026, Salon One had more branded searches than Scarlet Hair Studio among Tauranga hair salons in New Zealand. Salon One had about 190 branded searches, while Scarlet Hair Studio had 120. Salon One made up 8.9% of all Tauranga hair salon searches we track, and Scarlet Hair Studio accounted for 5.6%. When we asked ChatGPT and Google AI Overviews about Tauranga hair salons, Scarlet Hair Studio appeared in two of the three answers and Salon One in none.

Among Tauranga hair salons in New Zealand in September 2026

Who do people search for more?

Salon One, about 58% more searches than Scarlet Hair Studio

Salon One 190 searchesScarlet Hair Studio 120 searches

Who does AI mention more?

Scarlet Hair Studio, mentioned in 2 of 3 answers, Salon One in 0

Scarlet Hair Studio in 2 of 3Salon One in 0 of 3

Who does AI recommend more?

Scarlet Hair Studio, the only one of the two named

Scarlet Hair Studio first in 2Salon One never named

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Top Tauranga hair salons in ChatGPT and Google AI Overviews

In three ChatGPT questions, Scarlet Hair Studio was mentioned in two out of three: in two of the three ChatGPT answers. Salon One did not appear in any of the three answers.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

How many AI answers named each brand
Brand	ChatGPT	Answers that named it
Gato Loco	Named in 3 of 3 ChatGPT answers	3 of 3
The Mount Hair Collective	Named in 3 of 3 ChatGPT answers	3 of 3
Hair To Stare At	Named in 2 of 3 ChatGPT answers	2 of 3
TLC Hairdressing	Named in 2 of 3 ChatGPT answers	2 of 3
Scarlet Hair Studio	Named in 2 of 3 ChatGPT answers	2 of 3
Platinum Hair Studio Tauranga	Named in 2 of 3 ChatGPT answers	2 of 3
Rodney Wayne	Named in 0 of 3 ChatGPT answers	0 of 3
Salon One	Named in 0 of 3 ChatGPT answers	0 of 3

Gato Loco3 of 3Named in 3 of 3 ChatGPT answers
The Mount Hair Collective3 of 3Named in 3 of 3 ChatGPT answers
Hair To Stare At2 of 3Named in 2 of 3 ChatGPT answers
TLC Hairdressing2 of 3Named in 2 of 3 ChatGPT answers
Scarlet Hair Studio2 of 3Named in 2 of 3 ChatGPT answers
Platinum Hair Studio Tauranga2 of 3Named in 2 of 3 ChatGPT answers
Rodney Wayne0 of 3Named in 0 of 3 ChatGPT answers
Salon One0 of 3Named in 0 of 3 ChatGPT answers

See every answer about Tauranga hair salons

3 answers

Asked ChatGPT
“Which hair salon should I go to in Tauranga, New Zealand?”
Asked ChatGPT
“What are the best hair salons in Tauranga, New Zealand?”
Asked ChatGPT
“What's the best hair salon in Tauranga, New Zealand for a haircut?”
Searched Google, AI Overview
“hair salon tauranga”
Google showed no AI Overview for this search.
Searched Google, AI Overview
“salon tauranga”
Google showed no AI Overview for this search.

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.

Is Salon One or Scarlet Hair Studio more popular in search?

This chart shows how often people search Google for Salon One and Scarlet Hair Studio by name. Each line represents a brand's share of searches for all eight Tauranga hair salons we track, month by month, from searches in New Zealand.

Salon One and Scarlet Hair Studio among Tauranga hair salons in New Zealand, by month

Month	Hair To Stare At	Gato Loco	Rodney Wayne	TLC Hairdressing	Salon One	Scarlet Hair Studio	Platinum Hair Studio Tauranga	The Mount Hair Collective
Oct 2025	33.6%	9.3%	21%	10.3%	14.5%	4.7%	3.3%	3.3%
Nov 2025	35%	9.2%	22.3%	8.3%	14.6%	4.9%	2.4%	3.4%
Dec 2025	28.6%	8.7%	23.3%	10.2%	15.5%	5.8%	4.4%	3.4%
Jan 2026	37.6%	9.4%	17.9%	9.4%	12.8%	5.1%	3.8%	3.8%
Feb 2026	34.8%	10.6%	18.8%	10.6%	11.6%	5.8%	4.3%	3.4%
Mar 2026	31.4%	11.8%	17.5%	11.8%	12.2%	4.4%	6.1%	4.8%
Apr 2026	35%	13.1%	16.5%	10.2%	10.7%	3.9%	5.3%	5.3%
May 2026	34.4%	10.5%	15.8%	10.5%	12.4%	5.7%	5.3%	5.3%
Jun 2026	33.8%	12.7%	17.8%	10.3%	11.3%	5.6%	5.2%	3.3%
Jul 2026	32%	15.6%	15.6%	12%	11.6%	5.3%	4%	4%
Aug 2026	42.9%	11.2%	14.6%	7.3%	9.8%	3.9%	6.8%	3.4%
Sep 2026	41.1%	15.4%	12.1%	10.3%	8.9%	5.6%	4.2%	2.3%

How has the Salon One and Scarlet Hair Studio comparison changed over the last 12 months?

3 findings

Salon One was ahead of Scarlet Hair Studio in every measured month of the 12 months ending September 2026.
Across the 12 months ending September 2026, Salon One’s share of searches among Tauranga hair salons in New Zealand moved from 14.5% to 8.9%, and its estimated monthly branded searches moved from 310 to 190.
Across the 12 months ending September 2026, Scarlet Hair Studio’s share of searches among Tauranga hair salons in New Zealand moved from 4.7% to 5.6%, and its estimated monthly branded searches moved from 100 to 120.

How did search popularity change for New Zealand Tauranga hair salons in September 2026?

3 changes

In September 2026, Scarlet Hair Studio overtook Platinum Hair Studio Tauranga to rank 6th among Tauranga hair salons in New Zealand, with 5.6% of the searches.
In September 2026, TLC Hairdressing overtook Salon One to rank 4th among Tauranga hair salons in New Zealand, with 10.3% of the searches.
In September 2026, Salon One lost share of searches among Tauranga hair salons in New Zealand, from 9.8% to 8.9%.

How are branded searches counted?

4 search terms

Brandwave collects information about searches that people make online using Salon One’s and Scarlet Hair Studio’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.