Sabroso vs Urbano Bistro:Which is more popular by branded search in New Zealand?
In August 2026, Sabroso had more branded searches than Urbano Bistro among rotorua restaurants in New Zealand. Sabroso was estimated to have 1.5K branded searches compared to Urbano Bistro’s 1.2K, and held a 21.6% Share of Search versus Urbano Bistro’s 17.2%.
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Which is more popular in search, Sabroso or Urbano Bistro?
Compare restaurants in Rotorua, New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Sabroso, Urbano Bistro. The figures are in the table below the chart.
View monthly share of search table
| Month | Atticus Finch | Sabroso | Urbano Bistro | Poco |
|---|---|---|---|---|
| Oct 2025 | 49.5% | 24% | 14.7% | 11.8% |
| Nov 2025 | 49.2% | 24.2% | 12.5% | 14.1% |
| Dec 2025 | 50.4% | 26.9% | 12.5% | 10.2% |
| Jan 2026 | 49.1% | 27.4% | 12.2% | 11.2% |
| Feb 2026 | 48% | 26.6% | 14.5% | 10.9% |
| Mar 2026 | 53.8% | 23.5% | 13.4% | 9.3% |
| Apr 2026 | 51.8% | 22.1% | 15.6% | 10.5% |
| May 2026 | 47.3% | 22.3% | 18% | 12.4% |
| Jun 2026 | 55.3% | 16.9% | 14% | 13.9% |
| Jul 2026 | 58.7% | 18.1% | 11.9% | 11.3% |
| Aug 2026 | 46.8% | 21.6% | 17.2% | 14.3% |
| Sep 2026 | — | — | — | — |
How has the Sabroso and Urbano Bistro comparison changed over the last 12 months?
3 findings
- Sabroso was ahead of Urbano Bistro in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Sabroso’s estimated Share of Search among rotorua restaurants in New Zealand moved from 24% to 21.6%, and its estimated monthly branded searches moved from 1.6K to 1.5K.
- Across the 11 months ending August 2026, Urbano Bistro’s estimated Share of Search among rotorua restaurants in New Zealand moved from 14.7% to 17.2%, and its estimated monthly branded searches moved from 970 to 1.2K.
How did search popularity change for New Zealand rotorua restaurants in August 2026?
2 changes
In August 2026, Urbano Bistro gained estimated Share of Search among rotorua restaurants in New Zealand, from 11.9% to 17.2%.
In August 2026, Sabroso gained estimated Share of Search among rotorua restaurants in New Zealand, from 18.1% to 21.6%.
How each brand is measured
Brandwave collects information about searches that people make online using Sabroso’s and Urbano Bistro’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Sabroso
5 branded search terms
- sabroso cafe
- sabroso menu
- sabroso restaurant
- sabroso restaurant rotorua
- sabroso rotorua
Urbano Bistro
3 branded search terms
- urbano bistro
- urbano bistro menu
- urbano bistro rotorua
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.