Robert Half vs Talent Army:Which is more popular?
In September 2026, Robert Half had more branded searches than Talent Army among technology recruitment agencies in New Zealand. Robert Half had about 720 branded searches, while Talent Army had 400. Robert Half made up 11.2% of all technology recruitment agency searches we track, and Talent Army accounted for 6.2%. When we asked ChatGPT and Google AI Overviews about technology recruitment agencies, Robert Half appeared in three of the five answers and Talent Army in none.
Who do people search for more?
Robert Half, about 80% more searches than Talent Army
Who does AI mention more?
Robert Half, mentioned in 3 of 5 answers, Talent Army in 0
Who does AI recommend more?
Robert Half, the only one of the two named
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Top technology recruitment agencies in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, Robert Half was mentioned in three out of five: in two of the three ChatGPT answers and in one of the two Google AI Overviews. Talent Army did not appear in any of the five answers.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
Potentia5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
Robert Walters3 of 5Named in 1 of 3 ChatGPT answersNamed in 2 of 2 Google answers- Robert Half3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Younity3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Absolute IT3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Find Recruitment3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Recruit IT3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers- Techspace Consulting2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Talent Army0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Campfire Digital Recruitment0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about technology recruitment agencies
5 answers
Asked ChatGPT
“Which technology recruitment agency should I hire in New Zealand?”
Asked ChatGPT
“What are the best technology recruitment agencies in New Zealand?”
Asked ChatGPT
“What's the best technology recruitment agency in New Zealand for a tech role?”
Searched Google, AI Overview
“technology recruitment agencies”
Searched Google, AI Overview
“software recruitment agency”
Not named in any answer:
Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.
Is Robert Half or Talent Army more popular in search?
This chart shows how often people search Google for Robert Half and Talent Army by name. Each line represents a brand's share of searches for all 12 technology recruitment agencies we track, month by month, from searches in New Zealand.
Share of searches by month for Robert Half, Talent Army. The figures are in the table below the chart.
View monthly share of searches table
| Month | Robert Walters | Potentia | Robert Half | Younity | Absolute IT | Talent Army | Find Recruitment | Campfire Digital Recruitment | Recruit IT | Digital Garage | Techspace Consulting | Sunstone Talent |
|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 23.7% | 22.1% | 8.7% | 7.1% | 9.2% | 5.9% | 5.8% | 5.8% | 3.9% | 3.1% | 1.3% | 3.4% |
| Nov 2025 | 20% | 19.7% | 11.1% | 11.1% | 7.7% | 9.2% | 7.4% | 5.2% | 3.1% | 2.6% | 1.1% | 1.8% |
| Dec 2025 | 23.9% | 19.6% | 9.3% | 11.5% | 9.8% | 6.4% | 6.2% | 4.1% | 4.1% | 2.1% | 1.2% | 1.9% |
| Jan 2026 | 22.5% | 18.2% | 12.5% | 6.7% | 8.7% | 5.7% | 6.7% | 5% | 4.8% | 3.6% | 2.4% | 3.1% |
| Feb 2026 | 23.2% | 16.6% | 10.4% | 8.5% | 8.8% | 9% | 6.9% | 4.1% | 3.5% | 3.8% | 2.5% | 2.7% |
| Mar 2026 | 20.1% | 20.5% | 11.1% | 9% | 11.3% | 7.7% | 6% | 4% | 3.8% | 3.3% | 1.8% | 1.5% |
| Apr 2026 | 23.2% | 18.6% | 10.4% | 8.6% | 10.7% | 7.1% | 5.7% | 4.6% | 4.2% | 2.5% | 2% | 2.3% |
| May 2026 | 23.5% | 18.8% | 10.6% | 8.7% | 10.9% | 5.9% | 5.7% | 6.2% | 3.5% | 2.5% | 1.6% | 2.2% |
| Jun 2026 | 22% | 17.6% | 12.1% | 9.9% | 10.2% | 6.9% | 8.1% | 3.8% | 3.3% | 1.9% | 2.3% | 1.9% |
| Jul 2026 | 24.3% | 17.6% | 9% | 9% | 11.4% | 6.1% | 4.9% | 7% | 3.6% | 2.6% | 2.6% | 2.1% |
| Aug 2026 | 18.7% | 19.1% | 10.3% | 8.5% | 13.1% | 5.7% | 6.9% | 7.5% | 3.4% | 2.4% | 2% | 2.3% |
| Sep 2026 | 20.3% | 19.8% | 11.2% | 11.2% | 9.5% | 6.2% | 6.1% | 5.3% | 3.7% | 3.3% | 1.7% | 1.6% |
How has the Robert Half and Talent Army comparison changed over the last 12 months?
3 findings
- Robert Half was ahead of Talent Army in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Robert Half’s share of searches among technology recruitment agencies in New Zealand moved from 8.7% to 11.2%, and its estimated monthly branded searches moved from 590 to 720.
- Across the 12 months ending September 2026, Talent Army’s share of searches among technology recruitment agencies in New Zealand moved from 5.9% to 6.2%, and its estimated monthly branded searches held steady at 400.
How did search popularity change for New Zealand technology recruitment agencies in September 2026?
2 changes
In September 2026, Robert Half overtook Absolute IT to rank 3rd among technology recruitment agencies in New Zealand, with 11.2% of the searches.
In September 2026, Talent Army rose from 8th to 6th among technology recruitment agencies in New Zealand.
How are branded searches counted?
3 search terms
Brandwave collects information about searches that people make online using Robert Half’s and Talent Army’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Robert Half
1 branded search term
- robert half
Talent Army
2 branded search terms
- Talent Army
- talent army jobs
Other head-to-heads among technology recruitment agencies
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