Brandwave

Robert Half vs Sunstone Talent:Which is more popular?

In September 2026, Robert Half had more branded searches than Sunstone Talent among technology recruitment agencies in New Zealand. Robert Half had about 720 branded searches, while Sunstone Talent had 100. Robert Half made up 11.2% of all technology recruitment agency searches we track, and Sunstone Talent accounted for 1.6%. When we asked ChatGPT and Google AI Overviews about technology recruitment agencies, Robert Half appeared in three of the five answers and Sunstone Talent in none.

Among technology recruitment agencies in New Zealand in September 2026

Who do people search for more?

Robert Half, about 7 searches for every 1 for Sunstone Talent

Robert Half 720 searchesSunstone Talent 100 searches

Who does AI mention more?

Robert Half, mentioned in 3 of 5 answers, Sunstone Talent in 0

Robert Half in 3 of 5Sunstone Talent in 0 of 5

Who does AI recommend more?

Robert Half, the only one of the two named

Robert Half first in 3Sunstone Talent never named

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Top technology recruitment agencies in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Robert Half was mentioned in three out of five: in two of the three ChatGPT answers and in one of the two Google AI Overviews. Sunstone Talent did not appear in any of the five answers.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Potentia1st
  2. Absolute IT2nd
  3. Recruit IT3rd
  4. Robert Walters4th
  5. Robert Half5th
  6. Techspace Consulting6th
  7. Younity7th
  8. Find Recruitment8th
  9. Talent Army–
  10. +2 more
  11. Sunstone Talent–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Potentia5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Robert Walters3 of 5Named in 1 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Robert Half3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Younity3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Absolute IT3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Find Recruitment3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Recruit IT3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Techspace Consulting2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Talent Army0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Sunstone Talent0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

+2 more

See every answer about technology recruitment agencies

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.

Is Robert Half or Sunstone Talent more popular in search?

This chart shows how often people search Google for Robert Half and Sunstone Talent by name. Each line represents a brand's share of searches for all 12 technology recruitment agencies we track, month by month, from searches in New Zealand.

Robert Half and Sunstone Talent among technology recruitment agencies in New Zealand, by month

Share of searches by month for Robert Half, Sunstone Talent. The figures are in the table below the chart.

View monthly share of searches table
MonthRobert WaltersPotentiaRobert HalfYounityAbsolute ITTalent ArmyFind RecruitmentCampfire Digital RecruitmentRecruit ITDigital GarageTechspace ConsultingSunstone Talent
Oct 202523.7%22.1%8.7%7.1%9.2%5.9%5.8%5.8%3.9%3.1%1.3%3.4%
Nov 202520%19.7%11.1%11.1%7.7%9.2%7.4%5.2%3.1%2.6%1.1%1.8%
Dec 202523.9%19.6%9.3%11.5%9.8%6.4%6.2%4.1%4.1%2.1%1.2%1.9%
Jan 202622.5%18.2%12.5%6.7%8.7%5.7%6.7%5%4.8%3.6%2.4%3.1%
Feb 202623.2%16.6%10.4%8.5%8.8%9%6.9%4.1%3.5%3.8%2.5%2.7%
Mar 202620.1%20.5%11.1%9%11.3%7.7%6%4%3.8%3.3%1.8%1.5%
Apr 202623.2%18.6%10.4%8.6%10.7%7.1%5.7%4.6%4.2%2.5%2%2.3%
May 202623.5%18.8%10.6%8.7%10.9%5.9%5.7%6.2%3.5%2.5%1.6%2.2%
Jun 202622%17.6%12.1%9.9%10.2%6.9%8.1%3.8%3.3%1.9%2.3%1.9%
Jul 202624.3%17.6%9%9%11.4%6.1%4.9%7%3.6%2.6%2.6%2.1%
Aug 202618.7%19.1%10.3%8.5%13.1%5.7%6.9%7.5%3.4%2.4%2%2.3%
Sep 202620.3%19.8%11.2%11.2%9.5%6.2%6.1%5.3%3.7%3.3%1.7%1.6%

How has the Robert Half and Sunstone Talent comparison changed over the last 12 months?

3 findings

How did search popularity change for New Zealand technology recruitment agencies in September 2026?

2 changes

  1. In September 2026, Robert Half overtook Absolute IT to rank 3rd among technology recruitment agencies in New Zealand, with 11.2% of the searches.

  2. In September 2026, Sunstone Talent lost share of searches among technology recruitment agencies in New Zealand, from 2.3% to 1.6%.

How are branded searches counted?

4 search terms

Brandwave collects information about searches that people make online using Robert Half’s and Sunstone Talent’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Robert Half

1 branded search term

  • robert half

Sunstone Talent

3 branded search terms

  • Sunstone Talent
  • sunstone talent jobs
  • sunstonetalent

How the Brand Demand Index is measured

Other head-to-heads among technology recruitment agencies

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