Brandwave

Reviews.io vs Tripadvisor:Which is more popular in New Zealand?

In October 2026, Tripadvisor had more branded searches than Reviews.io among customer review platforms in New Zealand. Tripadvisor had about 9,900 branded searches, while Reviews.io had 20. Tripadvisor made up 58.2% of all customer review platform searches we track, and Reviews.io accounted for 0.12%. When we asked ChatGPT and Google AI Overviews about customer review platforms, Tripadvisor appeared in three of the five answers and Reviews.io in two. Reviews.io and Tripadvisor were each mentioned first in two of the four answers that named either.

Among customer review platforms in New Zealand in October 2026

Who do people search for more?

Tripadvisor, about 495 searches for every 1 for Reviews.io

Tripadvisor 9.9K searchesReviews.io 20 searches

Who does AI mention more?

Tripadvisor, mentioned in 3 of 5 answers, Reviews.io in 2

Tripadvisor in 3 of 5Reviews.io in 2 of 5

Who does AI recommend more?

Each is named first in 2 of 4 answers.

Reviews.io first in 2Tripadvisor first in 2

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Top customer review platforms in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Tripadvisor was mentioned in three out of five: in two of the three ChatGPT answers and in one of the two Google AI Overviews. Reviews.io was mentioned in two out of five: not in any of the three ChatGPT answers, but in both Google AI Overviews. Reviews.io and Tripadvisor were each listed first in two of the four answers that named either.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Trustpilot1st
  2. Tripadvisor2nd
  3. Birdeye3rd
  4. Judge.me4th
  5. Yotpo5th
  6. Feefo6th
  7. Reviews.io7th
  8. Okendo–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Trustpilot4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Tripadvisor3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Birdeye2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Judge.me2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Yotpo2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Feefo2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Reviews.io2 of 5Named in 0 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Okendo0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about customer review platforms

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.

Is Reviews.io or Tripadvisor more popular in search?

This chart shows how often people search Google for Reviews.io and Tripadvisor by name. Each line represents a brand's share of searches for all eight customer review platforms we track, month by month, from searches in New Zealand.

Reviews.io and Tripadvisor among customer review platforms in New Zealand, by month

Share of searches by month for Tripadvisor, Reviews.io. The figures are in the table below the chart.

View monthly share of searches table
MonthTripadvisorTrustpilotBirdeyeJudge.meOkendoYotpoFeefoReviews.io
Nov 202567.4%30%0.64%0.59%0.36%0.77%0.18%0.05%
Dec 202567.7%30.2%0.5%0.46%0.27%0.64%0.14%0.09%
Jan 202671.5%26.1%0.55%0.51%0.47%0.67%0.16%0.12%
Feb 202671.5%26.1%0.68%0.43%0.34%0.68%0.19%0.1%
Mar 202667.4%30%0.64%0.64%0.41%0.64%0.18%0.09%
Apr 202663.1%34.4%0.47%0.63%0.47%0.57%0.21%0.16%
May 202663.1%34.4%0.47%0.63%0.42%0.73%0.16%0.16%
Jun 202663%34.3%0.57%0.47%0.57%0.73%0.21%0.16%
Jul 202663.1%34.4%0.57%0.52%0.57%0.57%0.16%0.16%
Aug 202663%34.3%0.73%0.62%0.57%0.57%0.1%0.1%
Sep 202658.1%38.7%1%0.65%0.53%0.82%0.12%0.12%
Oct 202658.2%38.8%0.82%0.76%0.59%0.53%0.12%0.12%

How has branded search for Reviews.io and Tripadvisor changed in New Zealand over the last 12 months?

3 findings

How did search popularity change for New Zealand customer review platforms in October 2026?

2 changes

  1. Estimated monthly branded searches for Reviews.io in New Zealand rose 100% over 12 measured months, from 10 to 20 in October 2026.

  2. Estimated monthly branded searches for Tripadvisor in New Zealand fell 33.1% over 12 measured months, from 14.8K to 9.9K in October 2026.

How are Reviews.io’s and Tripadvisor’s branded searches counted?

2 search terms

Brandwave collects information about searches that people make online using Reviews.io’s and Tripadvisor’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Reviews.io

1 branded search term

  • reviewsio

Tripadvisor

1 branded search term

  • tripadvisor

How the Brand Demand Index is measured

Other head-to-heads among customer review platforms

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