Red Island vs The Village Press:Which is more popular in New Zealand?
In October 2026, The Village Press had more branded searches than Red Island among cooking oil brands in New Zealand. The Village Press had about 300 branded searches, while Red Island had 20. The Village Press made up 12.3% of all cooking oil brand searches we track, and Red Island accounted for 0.82%. When we asked ChatGPT and Google AI Overviews about cooking oil brands, The Village Press appeared in two of the five answers and Red Island in none.
Who do people search for more?
The Village Press, about 15 searches for every 1 for Red Island
Who does AI mention more?
The Village Press, mentioned in 2 of 5 answers, Red Island in 0
Follow Red Island vs The Village Press and get free monthly updates on what changed
By continuing you'll get index updates and occasional product news from Brandwave. Unsubscribe any time. Privacy
Top cooking oil brands in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, The Village Press was mentioned in two out of five: in one of the three ChatGPT answers and in one of the two Google AI Overviews. Red Island did not appear in any of the five answers.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
The Good Oil1st
Alfa One2nd
Cobram Estate3rd
Lupi4th- The Village Press5th
Bertolli6th
Olivado–
Red Island–
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- Alfa One3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- The Good Oil2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- The Village Press2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Lupi2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Bertolli1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Cobram Estate1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Olivado0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Red Island0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about cooking oil brands
5 answers
Asked ChatGPT
“Which cooking oil brand should I buy in New Zealand?”
Asked ChatGPT
“What are the best cooking oil brands in New Zealand?”
Asked ChatGPT
“What's the best cooking oil brand in New Zealand for everyday cooking?”
Searched Google, AI Overview
“best cooking oil”
Searched Google, AI Overview
“olive oil nz”
Not named in any answer:
Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.
Is Red Island or The Village Press more popular in search?
This chart shows how often people search Google for Red Island and The Village Press by name. Each line represents a brand's share of searches for all eight cooking oil brands we track, month by month, from searches in New Zealand.
Share of searches by month for The Village Press, Red Island. The figures are in the table below the chart.
View monthly share of searches table
| Month | The Good Oil | The Village Press | Lupi | Bertolli | Alfa One | Cobram Estate | Olivado | Red Island |
|---|---|---|---|---|---|---|---|---|
| Nov 2025 | 61.6% | 20.4% | 7.1% | 2.4% | 2.4% | 1.9% | 2.8% | 1.4% |
| Dec 2025 | 58.3% | 22.4% | 6.7% | 2.2% | 2.7% | 2.7% | 3.6% | 1.3% |
| Jan 2026 | 59.9% | 13.8% | 8.3% | 4.6% | 3.7% | 3.7% | 4.1% | 1.8% |
| Feb 2026 | 58.1% | 14% | 8.7% | 4.7% | 4.7% | 3.5% | 4.1% | 2.3% |
| Mar 2026 | 65.8% | 11.5% | 7.4% | 3.7% | 4.9% | 2.1% | 3.3% | 1.2% |
| Apr 2026 | 69% | 10.3% | 6.5% | 3.9% | 3.4% | 1.7% | 3.4% | 1.7% |
| May 2026 | 50.4% | 16.7% | 5.8% | 17.1% | 3.9% | 2.3% | 2.3% | 1.6% |
| Jun 2026 | 62.5% | 12.5% | 5.8% | 5.3% | 7.2% | 2.9% | 2.9% | 0.96% |
| Jul 2026 | 51% | 17.9% | 9.2% | 4.1% | 11.2% | 3.1% | 2% | 1.5% |
| Aug 2026 | 55.8% | 17.2% | 9.4% | 3.4% | 6.4% | 2.6% | 3.4% | 1.7% |
| Sep 2026 | 59.9% | 13.8% | 8.8% | 3.7% | 6.9% | 2.8% | 3.2% | 0.92% |
| Oct 2026 | 65.6% | 12.3% | 9% | 4.5% | 4.1% | 2% | 1.6% | 0.82% |
How has branded search for Red Island and The Village Press changed in New Zealand over the last 12 months?
3 findings
- The Village Press was ahead of Red Island in every measured month of the 12 months ending October 2026.
- Across the 12 months ending October 2026, Red Island’s share of searches among cooking oil brands in New Zealand moved from 1.4% to 0.82%, and its estimated monthly branded searches moved from 30 to 20.
- Across the 12 months ending October 2026, The Village Press’ share of searches among cooking oil brands in New Zealand moved from 20.4% to 12.3%, and its estimated monthly branded searches moved from 430 to 300.
How did search popularity change for New Zealand cooking oil brands in October 2026?
2 changes
In October 2026, The Village Press lost share of searches among cooking oil brands in New Zealand, from 13.8% to 12.3%.
Estimated monthly branded searches for Red Island in New Zealand fell 33.3% over 12 measured months, from 30 to 20 in October 2026.
How are Red Island’s and The Village Press’ branded searches counted?
4 search terms
Brandwave collects information about searches that people make online using Red Island’s and The Village Press’ names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Red Island
2 branded search terms
- red island
- red island oil
The Village Press
2 branded search terms
- the village press
- village press olive oil
Other head-to-heads among cooking oil brands
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.