Recipe Tin Eats vs VJ Cooks:Which is more popular?

Name: Recipe Tin Eats vs VJ Cooks: Which is searched more in New Zealand?
Creator: Brandwave
License: https://creativecommons.org/licenses/by/4.0/

In September 2026, Recipe Tin Eats had more branded searches than VJ Cooks among recipe websites in New Zealand. Recipe Tin Eats had about 23,500 branded searches, while VJ Cooks had 18,100. Recipe Tin Eats made up 47.4% of all recipe website searches we track, and VJ Cooks accounted for 36.5%. When we asked ChatGPT and Google AI Overviews about recipe websites, Recipe Tin Eats appeared in four of the five answers and VJ Cooks in two. Recipe Tin Eats and VJ Cooks were each mentioned first in one of the two answers that named either.

Among recipe websites in New Zealand in September 2026

Follow Recipe Tin Eats vs VJ Cooks and get free monthly updates on what changed

By continuing you'll get index updates and occasional product news from Brandwave. Unsubscribe any time. Privacy

Track your brand against a rival →

Top recipe websites in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Recipe Tin Eats was mentioned in four out of five: in two of the three ChatGPT answers and in both Google AI Overviews. VJ Cooks was mentioned in two out of five: in two of the three ChatGPT answers, but not in either of the two Google AI Overviews. Recipe Tin Eats and VJ Cooks were each listed first in one of the two answers that named either.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

How many AI answers named each brand
Brand	ChatGPT	Google	Answers that named it
Recipe Tin Eats	Named in 2 of 3 ChatGPT answers	Named in 2 of 2 Google AI Overviews	4 of 5
Chelsea Winter	Named in 3 of 3 ChatGPT answers	Named in 0 of 2 Google AI Overviews	3 of 5
VJ Cooks	Named in 2 of 3 ChatGPT answers	Named in 0 of 2 Google AI Overviews	2 of 5
Nadia Lim	Named in 2 of 3 ChatGPT answers	Named in 0 of 2 Google AI Overviews	2 of 5
Edmonds Cooking	Named in 2 of 3 ChatGPT answers	Named in 0 of 2 Google AI Overviews	2 of 5
Food in a Minute	Named in 1 of 3 ChatGPT answers	Named in 0 of 2 Google AI Overviews	1 of 5
Allrecipes	Named in 0 of 3 ChatGPT answers	Named in 0 of 2 Google AI Overviews	0 of 5
BBC Good Food	Named in 0 of 3 ChatGPT answers	Named in 0 of 2 Google AI Overviews	0 of 5
taste.com.au	Named in 0 of 3 ChatGPT answers	Named in 0 of 2 Google AI Overviews	0 of 5

Recipe Tin Eats4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers
Chelsea Winter3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
VJ Cooks2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Nadia Lim2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Edmonds Cooking2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Food in a Minute1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Allrecipes0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
BBC Good Food0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
taste.com.au0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about recipe websites

5 answers

Asked ChatGPT
“Which recipe website should I use in New Zealand?”
Asked ChatGPT
“What are the best recipe websites in New Zealand?”
Asked ChatGPT
“What's the best recipe website in New Zealand for everyday dinners?”
Searched Google, AI Overview
“easy dinner recipes nz”
1. 1Recipe Tin Eats
Searched Google, AI Overview
“weeknight dinner ideas”
1. 1Recipe Tin Eats

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.

Is Recipe Tin Eats or VJ Cooks more popular in search?

This chart shows how often people search Google for Recipe Tin Eats and VJ Cooks by name. Each line represents a brand's share of searches for all nine recipe websites we track, month by month, from searches in New Zealand.

Recipe Tin Eats and VJ Cooks among recipe websites in New Zealand, by month

Month	Recipe Tin Eats	VJ Cooks	Nadia Lim	Chelsea Winter	Allrecipes	BBC Good Food	taste.com.au	Food in a Minute	Edmonds Cooking
Oct 2025	31.4%	24.2%	19.7%	19.8%	1.1%	1.7%	1.1%	0.64%	0.42%
Nov 2025	41.8%	31.6%	12.5%	7.7%	1.4%	2.2%	1.5%	0.83%	0.45%
Dec 2025	43.8%	32.7%	9.2%	8%	1.4%	2%	1.8%	0.71%	0.38%
Jan 2026	43.9%	33.3%	8%	8.1%	1.2%	2.5%	1.7%	0.72%	0.58%
Feb 2026	45.3%	34.9%	7.5%	5.7%	1.3%	2.4%	1.6%	0.75%	0.61%
Mar 2026	43.1%	33.2%	8.6%	8.1%	1.5%	2.5%	1.4%	0.88%	0.72%
Apr 2026	45.8%	35.7%	7.6%	4.7%	1.4%	2.3%	1.1%	0.77%	0.63%
May 2026	42%	39.9%	8.2%	4.3%	1.2%	2.1%	0.95%	0.57%	0.7%
Jun 2026	39.2%	45.3%	6.3%	4%	1.3%	1.7%	1.1%	0.65%	0.43%
Jul 2026	39.4%	45.3%	6.2%	4%	1.3%	1.6%	1.1%	0.54%	0.44%
Aug 2026	39.7%	45.4%	6.4%	3.2%	1.6%	1.6%	1.1%	0.54%	0.44%
Sep 2026	47.4%	36.5%	6.4%	3.8%	1.7%	1.6%	1.2%	0.79%	0.52%

How has the Recipe Tin Eats and VJ Cooks comparison changed over the last 12 months?

3 findings

The lead changed hands 2 times in the 12 months ending September 2026: VJ Cooks took it in June 2026, Recipe Tin Eats took it in September 2026.
Across the 12 months ending September 2026, Recipe Tin Eats’ share of searches among recipe websites in New Zealand moved from 31.4% to 47.4%, and its estimated monthly branded searches moved from 19.2K to 23.5K.
Across the 12 months ending September 2026, VJ Cooks’ share of searches among recipe websites in New Zealand moved from 24.2% to 36.5%, and its estimated monthly branded searches moved from 14.8K to 18.1K.

How did search popularity change for New Zealand recipe websites in September 2026?

2 changes

In September 2026, Recipe Tin Eats overtook VJ Cooks to become the leader among recipe websites in New Zealand, with 47.4% of the searches.
In September 2026, VJ Cooks lost share of searches among recipe websites in New Zealand, from 45.4% to 36.5%.

How are branded searches counted?

16 search terms

Brandwave collects information about searches that people make online using Recipe Tin Eats’ and VJ Cooks’ names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.