Brandwave

Ray White Best Property Management vs Staircase Property Management:Which is more popular?

In September 2026, Staircase Property Management had more branded searches than Ray White Best Property Management among property management companies in New Zealand. Staircase Property Management had about 720 branded searches, while Ray White Best Property Management had 390. Staircase Property Management made up 8.2% of all property management company searches we track, and Ray White Best Property Management accounted for 4.5%. When we asked ChatGPT and Google AI Overviews about property management companies, Staircase Property Management appeared in all three answers and Ray White Best Property Management in two. Staircase Property Management was mentioned before Ray White Best Property Management in every answer.

Among property management companies in New Zealand in September 2026

Who do people search for more?

Staircase Property Management, about 85% more searches than Ray White Best Property Management

Staircase Property Management 720 searchesRay White Best Property Management 390 searches

Who does AI mention more?

Staircase Property Management, mentioned in every answer we collected

Staircase Property Management in 3 of 3Ray White Best Property Management in 2 of 3

Who does AI recommend more?

Staircase Property Management, named ahead of Ray White Best Property Management in every answer

Staircase Property Management first in 3Ray White Best Property Management never first

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Top property management companies in ChatGPT and Google AI Overviews

In three ChatGPT questions, Staircase Property Management appeared in all three answers. Ray White Best Property Management was mentioned in two out of three: in two of the three ChatGPT answers. Staircase Property Management was listed before Ray White Best Property Management in every answer.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Staircase Property Management1st
  2. Aspire Property Management2nd
  3. Crockers3rd
  4. Ray White Best Property Management4th
  5. The Rent Shop5th
  6. Quinovic–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

See every answer about property management companies

3 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.

Is Ray White Best Property Management or Staircase Property Management more popular in search?

This chart shows how often people search Google for Ray White Best Property Management and Staircase Property Management by name. Each line represents a brand's share of searches for all six property management companies we track, month by month, from searches in New Zealand.

Ray White Best Property Management and Staircase Property Management among property management companies in New Zealand, by month

Share of searches by month for Staircase Property Management, Ray White Best Property Management. The figures are in the table below the chart.

View monthly share of searches table
MonthQuinovicCrockersThe Rent ShopAspire Property ManagementStaircase Property ManagementRay White Best Property Management
Oct 202528.9%33.4%24.4%7.9%3.5%1.9%
Nov 202531.2%32.5%20.7%9.5%4.2%1.8%
Dec 202534.7%29.7%22.5%7.3%3.2%2.6%
Jan 202633.7%29.9%21.6%10%3.2%1.7%
Feb 202633.7%31.9%19%9.2%2.7%3.4%
Mar 202634.6%27.9%21.8%10.3%2.7%2.7%
Apr 202634.2%27.7%22.3%10.9%3.2%1.7%
May 202628.3%32.4%23.4%9.9%3.6%2.4%
Jun 202632.7%30.9%20%9.5%3.4%3.4%
Jul 202633.5%29.6%20.8%10.1%3%3%
Aug 202634.1%23.9%22.9%10.6%5.1%3.4%
Sep 202630.7%25.9%20.7%10%8.2%4.5%

How has the Ray White Best Property Management and Staircase Property Management comparison changed over the last 12 months?

3 findings

How did search popularity change for New Zealand property management companies in September 2026?

2 changes

  1. In September 2026, Staircase Property Management gained share of searches among property management companies in New Zealand, from 5.1% to 8.2%.

  2. In September 2026, Ray White Best Property Management gained share of searches among property management companies in New Zealand, from 3.4% to 4.5%.

How are branded searches counted?

2 search terms

Brandwave collects information about searches that people make online using Ray White Best Property Management’s and Staircase Property Management’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Ray White Best Property Management

1 branded search term

  • ray white best property management

Staircase Property Management

1 branded search term

  • staircase property management

How the Brand Demand Index is measured

Other head-to-heads among property management companies

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