Brandwave

How popular isCrockers?

In September 2026, people searched for Crockers by name about 2,270 times in New Zealand, a 25.3% decrease from the previous year. These searches made up 25.9% of all New Zealand property management company searches, placing Crockers second out of six companies. When we asked both ChatGPT and Google AI Overviews about property management companies, Crockers appeared in two of the three answers and was the third most recommended of the six.

Search and AI answers in September 2026

Crockers is the second most searched of 6 competitors and the third most recommended in AI answers.

  1. QuinovicShare of searches 30.7%Mentioned in 0 of 3 AI answersPlace in AI recommendations –
  2. CrockersShare of searches 25.9%Mentioned in 2 of 3 AI answersPlace in AI recommendations 3rd
  3. The Rent ShopShare of searches 20.7%Mentioned in 1 of 3 AI answersPlace in AI recommendations 5th
  4. Aspire Property ManagementShare of searches 10%Mentioned in 3 of 3 AI answersPlace in AI recommendations 2nd
  5. Staircase Property ManagementShare of searches 8.2%Mentioned in 3 of 3 AI answersPlace in AI recommendations 1st

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Top property management companies in ChatGPT and Google AI Overviews

In three ChatGPT questions, Crockers was mentioned in two out of three: in two of the three ChatGPT answers. Crockers is the third most recommended of the six.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Staircase Property Management1st
  2. Aspire Property Management2nd
  3. Crockers3rd
  4. Ray White Best Property Management4th
  5. The Rent Shop5th
  6. Quinovic–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

See every answer about property management companies

3 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.

Which property management companies compete with Crockers?

Crockers against property management companies in New Zealand, by month

Share of searches by month for Quinovic, Crockers, The Rent Shop, Aspire Property Management, Staircase Property Management, Ray White Best Property Management. The figures are in the table below the chart.

View monthly share of searches table
MonthQuinovicCrockersThe Rent ShopAspire Property ManagementStaircase Property ManagementRay White Best Property Management
Oct 202528.9%33.4%24.4%7.9%3.5%1.9%
Nov 202531.2%32.5%20.7%9.5%4.2%1.8%
Dec 202534.7%29.7%22.5%7.3%3.2%2.6%
Jan 202633.7%29.9%21.6%10%3.2%1.7%
Feb 202633.7%31.9%19%9.2%2.7%3.4%
Mar 202634.6%27.9%21.8%10.3%2.7%2.7%
Apr 202634.2%27.7%22.3%10.9%3.2%1.7%
May 202628.3%32.4%23.4%9.9%3.6%2.4%
Jun 202632.7%30.9%20%9.5%3.4%3.4%
Jul 202633.5%29.6%20.8%10.1%3%3%
Aug 202634.1%23.9%22.9%10.6%5.1%3.4%
Sep 202630.7%25.9%20.7%10%8.2%4.5%

  1. 1.Quinovic

    30.7%

    Held 1st. 2.7K estimated branded searches, -16.5% vs prior month. Share -3.4 points.

  2. 2.Crockers

    25.9%

    Held 2nd. 2.3K estimated branded searches, +0.89% vs prior month. Share +2.1 points.

  3. 3.The Rent Shop

    20.7%

    Held 3rd. 1.8K estimated branded searches, -16.2% vs prior month. Share -2.2 points.

  4. 4.Aspire Property Management

    10%

    Held 4th. 880 estimated branded searches, -12% vs prior month. Share -0.6 points.

  5. 5.Staircase Property Management

    8.2%

    Held 5th. 720 estimated branded searches, +50% vs prior month. Share +3.1 points.

  6. 6.Ray White Best Property Management

    4.5%

    Held 6th. 390 estimated branded searches, +21.9% vs prior month. Share +1.1 points.

Compare popularity between Crockers and its closest rivals

Every comparison with Crockers

5 comparisons

How has branded search demand for Crockers changed in New Zealand over the last 12 months?

4 findings
  • Across the 12 months ending September 2026, estimated monthly branded searches for Crockers in New Zealand fell from 3K to 2.3K.
  • Across the 12 months ending September 2026, Crockers’ share of searches among property management companies in New Zealand decreased from 33.4% to 25.9%.
  • Across the 12 months ending September 2026, Crockers’ share of searches among property management companies in New Zealand peaked at 33.4% in October 2025 and was lowest at 23.9% in August 2026.
  • Across the 12 months ending September 2026, Crockers fell from 1st to 2nd among property management companies in New Zealand.

How did search popularity change for New Zealand property management companies in September 2026?

6 changes

  1. In September 2026, Staircase Property Management gained share of searches among property management companies in New Zealand, from 5.1% to 8.2%.

  2. In September 2026, Crockers gained share of searches among property management companies in New Zealand, from 23.9% to 25.9%.

  3. In September 2026, Ray White Best Property Management gained share of searches among property management companies in New Zealand, from 3.4% to 4.5%.

  4. In September 2026, Quinovic lost share of searches among property management companies in New Zealand, from 34.1% to 30.7%.

  5. In September 2026, The Rent Shop lost share of searches among property management companies in New Zealand, from 22.9% to 20.7%.

  6. In September 2026, Aspire Property Management lost share of searches among property management companies in New Zealand, from 10.6% to 10%.

How are Crockers’ branded searches counted?

3 search terms

Brandwave collects information about searches that people make online using Crockers’ name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

  • crockers
  • crockers property management
  • crockers rentals

Do you work for Crockers? To request corrections or removal please contact us via our support page and we will be happy to assist.

How the Brand Demand Index is measured

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