Brandwave

Crockers vs Staircase Property Management:Which is more popular?

In September 2026, Crockers had more branded searches than Staircase Property Management among property management companies in New Zealand. Crockers had about 2,270 branded searches, while Staircase Property Management had 720. Crockers made up 25.9% of all property management company searches we track, and Staircase Property Management accounted for 8.2%. When we asked ChatGPT and Google AI Overviews about property management companies, Staircase Property Management appeared in all three answers and Crockers in two. Staircase Property Management was mentioned before Crockers in two out of three answers.

Among property management companies in New Zealand in September 2026

Who do people search for more?

Crockers, about 3 searches for every 1 for Staircase Property Management

Crockers 2.3K searchesStaircase Property Management 720 searches

Who does AI mention more?

Staircase Property Management, mentioned in every answer we collected

Staircase Property Management in 3 of 3Crockers in 2 of 3

Who does AI recommend more?

Staircase Property Management, named ahead of Crockers in 2 of 3 answers

Staircase Property Management first in 2Crockers first in 1

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Top property management companies in ChatGPT and Google AI Overviews

In three ChatGPT questions, Staircase Property Management appeared in all three answers. Crockers was mentioned in two out of three: in two of the three ChatGPT answers. Staircase Property Management was listed before Crockers in two out of three answers.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Staircase Property Management1st
  2. Aspire Property Management2nd
  3. Crockers3rd
  4. Ray White Best Property Management4th
  5. The Rent Shop5th
  6. Quinovic–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

See every answer about property management companies

3 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.

Is Crockers or Staircase Property Management more popular in search?

This chart shows how often people search Google for Crockers and Staircase Property Management by name. Each line represents a brand's share of searches for all six property management companies we track, month by month, from searches in New Zealand.

Crockers and Staircase Property Management among property management companies in New Zealand, by month

Share of searches by month for Crockers, Staircase Property Management. The figures are in the table below the chart.

View monthly share of searches table
MonthQuinovicCrockersThe Rent ShopAspire Property ManagementStaircase Property ManagementRay White Best Property Management
Oct 202528.9%33.4%24.4%7.9%3.5%1.9%
Nov 202531.2%32.5%20.7%9.5%4.2%1.8%
Dec 202534.7%29.7%22.5%7.3%3.2%2.6%
Jan 202633.7%29.9%21.6%10%3.2%1.7%
Feb 202633.7%31.9%19%9.2%2.7%3.4%
Mar 202634.6%27.9%21.8%10.3%2.7%2.7%
Apr 202634.2%27.7%22.3%10.9%3.2%1.7%
May 202628.3%32.4%23.4%9.9%3.6%2.4%
Jun 202632.7%30.9%20%9.5%3.4%3.4%
Jul 202633.5%29.6%20.8%10.1%3%3%
Aug 202634.1%23.9%22.9%10.6%5.1%3.4%
Sep 202630.7%25.9%20.7%10%8.2%4.5%

How has the Crockers and Staircase Property Management comparison changed over the last 12 months?

3 findings

How did search popularity change for New Zealand property management companies in September 2026?

2 changes

  1. In September 2026, Staircase Property Management gained share of searches among property management companies in New Zealand, from 5.1% to 8.2%.

  2. In September 2026, Crockers gained share of searches among property management companies in New Zealand, from 23.9% to 25.9%.

How are branded searches counted?

4 search terms

Brandwave collects information about searches that people make online using Crockers’ and Staircase Property Management’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Crockers

3 branded search terms

  • crockers
  • crockers property management
  • crockers rentals

Staircase Property Management

1 branded search term

  • staircase property management

How the Brand Demand Index is measured

Other head-to-heads among property management companies

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