Brandwave

Crockers vs Quinovic:Which is more popular?

In September 2026, Quinovic had more branded searches than Crockers among property management companies in New Zealand. Quinovic had about 2,690 branded searches, while Crockers had 2,270. Quinovic made up 30.7% of all property management company searches we track, and Crockers accounted for 25.9%. When we asked ChatGPT and Google AI Overviews about property management companies, Crockers appeared in two of the three answers and Quinovic in none.

Among property management companies in New Zealand in September 2026

Who do people search for more?

Quinovic, about 19% more searches than Crockers

Quinovic 2.7K searchesCrockers 2.3K searches

Who does AI mention more?

Crockers, mentioned in 2 of 3 answers, Quinovic in 0

Crockers in 2 of 3Quinovic in 0 of 3

Who does AI recommend more?

Crockers, the only one of the two named

Crockers first in 2Quinovic never named

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Top property management companies in ChatGPT and Google AI Overviews

In three ChatGPT questions, Crockers was mentioned in two out of three: in two of the three ChatGPT answers. Quinovic did not appear in any of the three answers.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Staircase Property Management1st
  2. Aspire Property Management2nd
  3. Crockers3rd
  4. Ray White Best Property Management4th
  5. The Rent Shop5th
  6. Quinovic–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

See every answer about property management companies

3 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.

Is Crockers or Quinovic more popular in search?

This chart shows how often people search Google for Crockers and Quinovic by name. Each line represents a brand's share of searches for all six property management companies we track, month by month, from searches in New Zealand.

Crockers and Quinovic among property management companies in New Zealand, by month

Share of searches by month for Quinovic, Crockers. The figures are in the table below the chart.

View monthly share of searches table
MonthQuinovicCrockersThe Rent ShopAspire Property ManagementStaircase Property ManagementRay White Best Property Management
Oct 202528.9%33.4%24.4%7.9%3.5%1.9%
Nov 202531.2%32.5%20.7%9.5%4.2%1.8%
Dec 202534.7%29.7%22.5%7.3%3.2%2.6%
Jan 202633.7%29.9%21.6%10%3.2%1.7%
Feb 202633.7%31.9%19%9.2%2.7%3.4%
Mar 202634.6%27.9%21.8%10.3%2.7%2.7%
Apr 202634.2%27.7%22.3%10.9%3.2%1.7%
May 202628.3%32.4%23.4%9.9%3.6%2.4%
Jun 202632.7%30.9%20%9.5%3.4%3.4%
Jul 202633.5%29.6%20.8%10.1%3%3%
Aug 202634.1%23.9%22.9%10.6%5.1%3.4%
Sep 202630.7%25.9%20.7%10%8.2%4.5%

How has the Crockers and Quinovic comparison changed over the last 12 months?

3 findings
  • The lead changed hands 3 times in the 12 months ending September 2026: Quinovic took it in December 2025, Crockers took it in May 2026, Quinovic took it in June 2026.
  • Across the 12 months ending September 2026, Crockers’ share of searches among property management companies in New Zealand moved from 33.4% to 25.9%, and its estimated monthly branded searches moved from 3K to 2.3K.
  • Across the 12 months ending September 2026, Quinovic’s share of searches among property management companies in New Zealand moved from 28.9% to 30.7%, and its estimated monthly branded searches moved from 2.6K to 2.7K.

How did search popularity change for New Zealand property management companies in September 2026?

2 changes
  1. In September 2026, Crockers gained share of searches among property management companies in New Zealand, from 23.9% to 25.9%.

  2. In September 2026, Quinovic lost share of searches among property management companies in New Zealand, from 34.1% to 30.7%.

How are branded searches counted?

10 search terms

Brandwave collects information about searches that people make online using Crockers’ and Quinovic’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Crockers

3 branded search terms

  • crockers
  • crockers property management
  • crockers rentals

Quinovic

7 branded search terms

  • quinovic
  • quinovic parnell
  • quinovic property management
  • quinovic rentals
  • quinovic riccarton
  • quinovic viaduct
  • quinovic vivian

How the Brand Demand Index is measured

Other head-to-heads among property management companies

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