Crockers vs The Rent Shop:Which is more popular?
In September 2026, Crockers had more branded searches than The Rent Shop among property management companies in New Zealand. Crockers had about 2,270 branded searches, while The Rent Shop had 1,810. Crockers made up 25.9% of all property management company searches we track, and The Rent Shop accounted for 20.7%. When we asked ChatGPT and Google AI Overviews about property management companies, Crockers appeared in two of the three answers and The Rent Shop in one. Crockers was mentioned before The Rent Shop in every answer that named either.
Who do people search for more?
Crockers, about 25% more searches than The Rent Shop
Who does AI mention more?
Crockers, mentioned in 2 of 3 answers, The Rent Shop in 1
Who does AI recommend more?
Crockers, named ahead of The Rent Shop in 2 of 2 answers
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Top property management companies in ChatGPT and Google AI Overviews
In three ChatGPT questions, Crockers was mentioned in two out of three: in two of the three ChatGPT answers. The Rent Shop was mentioned in one out of three: in one of the three ChatGPT answers. Crockers was listed before The Rent Shop in every answer that named either.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- Aspire Property Management3 of 3Named in 3 of 3 ChatGPT answers
- Staircase Property Management3 of 3Named in 3 of 3 ChatGPT answers
- Crockers2 of 3Named in 2 of 3 ChatGPT answers
- Ray White Best Property Management2 of 3Named in 2 of 3 ChatGPT answers
The Rent Shop1 of 3Named in 1 of 3 ChatGPT answers
Quinovic0 of 3Named in 0 of 3 ChatGPT answers
See every answer about property management companies
3 answers
Asked ChatGPT
“Which property management company should I use in New Zealand?”
Asked ChatGPT
“What are the best property management companies in New Zealand?”
Asked ChatGPT
“What's the best property management company in New Zealand for rental property?”
Searched Google, AI Overview
“property managers nz”
Google showed no AI Overview for this search.
Searched Google, AI Overview
“property management company”
Google showed no AI Overview for this search.
Not named in any answer:
Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.
Is Crockers or The Rent Shop more popular in search?
This chart shows how often people search Google for Crockers and The Rent Shop by name. Each line represents a brand's share of searches for all six property management companies we track, month by month, from searches in New Zealand.
Share of searches by month for Crockers, The Rent Shop. The figures are in the table below the chart.
View monthly share of searches table
| Month | Quinovic | Crockers | The Rent Shop | Aspire Property Management | Staircase Property Management | Ray White Best Property Management |
|---|---|---|---|---|---|---|
| Oct 2025 | 28.9% | 33.4% | 24.4% | 7.9% | 3.5% | 1.9% |
| Nov 2025 | 31.2% | 32.5% | 20.7% | 9.5% | 4.2% | 1.8% |
| Dec 2025 | 34.7% | 29.7% | 22.5% | 7.3% | 3.2% | 2.6% |
| Jan 2026 | 33.7% | 29.9% | 21.6% | 10% | 3.2% | 1.7% |
| Feb 2026 | 33.7% | 31.9% | 19% | 9.2% | 2.7% | 3.4% |
| Mar 2026 | 34.6% | 27.9% | 21.8% | 10.3% | 2.7% | 2.7% |
| Apr 2026 | 34.2% | 27.7% | 22.3% | 10.9% | 3.2% | 1.7% |
| May 2026 | 28.3% | 32.4% | 23.4% | 9.9% | 3.6% | 2.4% |
| Jun 2026 | 32.7% | 30.9% | 20% | 9.5% | 3.4% | 3.4% |
| Jul 2026 | 33.5% | 29.6% | 20.8% | 10.1% | 3% | 3% |
| Aug 2026 | 34.1% | 23.9% | 22.9% | 10.6% | 5.1% | 3.4% |
| Sep 2026 | 30.7% | 25.9% | 20.7% | 10% | 8.2% | 4.5% |
How has the Crockers and The Rent Shop comparison changed over the last 12 months?
3 findings
- Crockers was ahead of The Rent Shop in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Crockers’ share of searches among property management companies in New Zealand moved from 33.4% to 25.9%, and its estimated monthly branded searches moved from 3K to 2.3K.
- Across the 12 months ending September 2026, The Rent Shop’s share of searches among property management companies in New Zealand moved from 24.4% to 20.7%, and its estimated monthly branded searches moved from 2.2K to 1.8K.
How did search popularity change for New Zealand property management companies in September 2026?
2 changes
In September 2026, Crockers gained share of searches among property management companies in New Zealand, from 23.9% to 25.9%.
In September 2026, The Rent Shop lost share of searches among property management companies in New Zealand, from 22.9% to 20.7%.
How are branded searches counted?
5 search terms
Brandwave collects information about searches that people make online using Crockers’ and The Rent Shop’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Crockers
3 branded search terms
- crockers
- crockers property management
- crockers rentals
The Rent Shop
2 branded search terms
- the rent shop
- therentshop
Other head-to-heads among property management companies
- Quinovic vs Crockers: compare popularity
- Quinovic vs The Rent Shop: compare popularity
- Quinovic vs Aspire Property Management: compare popularity
- Quinovic vs Staircase Property Management: compare popularity
- Crockers vs Aspire Property Management: compare popularity
- Crockers vs Staircase Property Management: compare popularity
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