Rainbow's End vs Weta Workshop:Which is more popular by branded search in New Zealand?
In August 2026, Rainbow's End had more branded searches than Weta Workshop among visitor attractions in New Zealand. Rainbow's End was estimated to have 59K branded searches compared to Weta Workshop’s 25.2K, and held a 12.4% Share of Search versus Weta Workshop’s 5.3%.
Follow Rainbow's End vs Weta Workshop and get free monthly updates on what changed
By continuing you'll get index updates and occasional product news from Brandwave. Unsubscribe any time. Privacy
Which is more popular in search, Rainbow's End or Weta Workshop?
Compare the commercial visitor attractions New Zealanders and tourists book for a day out. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Rainbow's End, Weta Workshop. The figures are in the table below the chart.
View monthly share of search table
| Month | Sky Tower | Rainbow's End | Kelly Tarlton's | Hobbiton Movie Set | Skyline Queenstown | Waitomo Glowworm Caves | Skyline Rotorua | Weta Workshop | International Antarctic Centre | Shotover Jet | Larnach Castle | Te Puia | Agrodome | All Blacks Experience | Waitangi Treaty Grounds |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 16.9% | 14.9% | 9.7% | 9.4% | 9.4% | 9% | 5.2% | 6.3% | 4.8% | 3.6% | 3.3% | 2.5% | 2.1% | 1.1% | 1.8% |
| Nov 2025 | 18.2% | 11.2% | 7.8% | 10.4% | 10.3% | 10.4% | 4.6% | 7.2% | 4.3% | 4.2% | 2.9% | 2.8% | 2.3% | 1.5% | 1.9% |
| Dec 2025 | 17.3% | 12.4% | 8.1% | 9.4% | 9.9% | 9.9% | 6.6% | 6.3% | 4.9% | 3.9% | 2.7% | 2.8% | 2.2% | 1.4% | 2.2% |
| Jan 2026 | 13.5% | 14.3% | 9.3% | 10% | 9.2% | 11.1% | 6.2% | 6.5% | 4.6% | 3.7% | 3.1% | 3% | 2% | 1.3% | 2.1% |
| Feb 2026 | 16.9% | 9.8% | 7.9% | 9.3% | 11.5% | 11.1% | 5.3% | 6.6% | 4.8% | 3.7% | 3.3% | 3.3% | 1.8% | 1.4% | 3.3% |
| Mar 2026 | 15.1% | 9.1% | 8.6% | 9.8% | 10.6% | 13.1% | 5.7% | 6.4% | 5.2% | 4% | 3.6% | 3% | 1.9% | 1.5% | 2.4% |
| Apr 2026 | 15.4% | 13.6% | 9.8% | 9% | 10.8% | 10.1% | 6.1% | 5.6% | 5.4% | 4.1% | 3% | 2.5% | 2% | 1% | 1.7% |
| May 2026 | 17% | 12.1% | 11.7% | 10% | 9.8% | 9.2% | 5.3% | 5.6% | 5.8% | 3.4% | 2.7% | 2.8% | 2.1% | 0.93% | 1.5% |
| Jun 2026 | 15.6% | 13.3% | 11.9% | 10% | 9.6% | 10.2% | 4.8% | 6% | 5.3% | 4.1% | 2.5% | 2.5% | 2% | 1% | 1.1% |
| Jul 2026 | 15.1% | 15.6% | 11.1% | 8.9% | 8.9% | 9.6% | 6.7% | 5.1% | 6% | 4.2% | 2% | 2.3% | 2.2% | 1.2% | 1% |
| Aug 2026 | 17.9% | 12.4% | 11.1% | 10.4% | 10.3% | 9.3% | 5.4% | 5.3% | 4.9% | 3.9% | 2.9% | 2.2% | 1.8% | 1.2% | 0.99% |
| Sep 2026 | — | — | — | — | — | — | — | — | — | — | — | — | — | — | — |
How has the Rainbow's End and Weta Workshop comparison changed over the last 12 months?
3 findings
- Rainbow's End was ahead of Weta Workshop in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Rainbow's End’s estimated Share of Search among visitor attractions in New Zealand moved from 14.9% to 12.4%, and its estimated monthly branded searches moved from 88.3K to 59K.
- Across the 11 months ending August 2026, Weta Workshop’s estimated Share of Search among visitor attractions in New Zealand moved from 6.3% to 5.3%, and its estimated monthly branded searches moved from 37.2K to 25.2K.
How did search popularity change for New Zealand visitor attractions in August 2026?
3 changes
In August 2026, Sky Tower overtook Rainbow's End to take the highest estimated Share of Search among visitor attractions in New Zealand, at 17.9%.
In August 2026, Rainbow's End lost estimated Share of Search among visitor attractions in New Zealand, from 15.6% to 12.4%.
In August 2026, Weta Workshop rose from 9th to 8th among visitor attractions in New Zealand.
How each brand is measured
Brandwave collects information about searches that people make online using Rainbow's End’s and Weta Workshop’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Rainbow's End
25 branded search terms
- bookme rainbows end
- grab one rainbows end
- rainbow's end
- rainbows end
- rainbows end aa discount
- rainbows end bookme
- rainbows end deals
- rainbows end deals grab one
- rainbows end discount
- rainbows end kidz kingdom prices
- rainbows end near me
- rainbows end night
- rainbows end nz
- rainbows end opening
- rainbows end prices
- rainbows end reviews
- rainbows end special
- rainbows end ticket prices
- rainbows end tickets
- rainbows end vouchers
- rainbowsend
- rainbowsend co nz
- rainbowsend nz
- rainbowsend price
- rainbowsend tickets
Weta Workshop
23 branded search terms
- avatar weta workshop
- lotr weta workshop
- skycity weta workshop
- weta cave
- weta cave shop
- weta cave tickets
- weta cave tour
- weta workshop
- weta workshop collectibles
- weta workshop experience
- weta workshop gift shop
- weta workshop lord of the rings
- weta workshop near me
- weta workshop new zealand
- weta workshop nz
- weta workshop price
- weta workshop shop
- weta workshop skycity
- weta workshop tickets
- weta workshop tour
- weta workshop wellington
- wetaworkshop
- wetaworkshop com
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.