Rabobank New Zealand vs SBS Bank:Which is more popular by branded search in New Zealand?
In August 2026, SBS Bank had more branded searches than Rabobank New Zealand among retail banks in New Zealand. SBS Bank was estimated to have 22.3K branded searches compared to Rabobank New Zealand’s 7.6K, and held a 0.94% Share of Search versus Rabobank New Zealand’s 0.32%.
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Which is more popular in search, Rabobank New Zealand or SBS Bank?
Banks and building societies offering everyday banking to NZ consumers. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for SBS Bank, Rabobank New Zealand. The figures are in the table below the chart.
View monthly share of search table
| Month | ANZ | ASB | Westpac | Kiwibank | BNZ | TSB | SBS Bank | The Co-operative Bank | Heartland Bank | Rabobank New Zealand |
|---|---|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 38% | 18.3% | 16.6% | 16.2% | 5.6% | 2.7% | 0.96% | 0.79% | 0.54% | 0.33% |
| Nov 2025 | 33.6% | 19.5% | 17.7% | 17.4% | 6% | 2.9% | 1% | 0.84% | 0.58% | 0.34% |
| Dec 2025 | 33.8% | 19.6% | 17.8% | 17.5% | 5.9% | 2.9% | 0.85% | 0.85% | 0.48% | 0.29% |
| Jan 2026 | 34.7% | 20.4% | 18.5% | 14.9% | 6.2% | 2.9% | 0.88% | 0.72% | 0.6% | 0.25% |
| Feb 2026 | 31.7% | 22.4% | 16.8% | 16.4% | 6.8% | 3.2% | 0.98% | 0.79% | 0.67% | 0.27% |
| Mar 2026 | 34.2% | 20.3% | 18.1% | 14.5% | 7.2% | 3% | 1.1% | 0.7% | 0.59% | 0.3% |
| Apr 2026 | 33.6% | 19.7% | 17.9% | 17.5% | 5.9% | 2.9% | 0.86% | 0.7% | 0.59% | 0.25% |
| May 2026 | 34.7% | 20.2% | 18.3% | 14.7% | 6.1% | 3.1% | 1.1% | 0.87% | 0.6% | 0.3% |
| Jun 2026 | 34.5% | 20% | 18.1% | 14.6% | 6% | 3.6% | 1.1% | 0.87% | 0.89% | 0.3% |
| Jul 2026 | 31.9% | 22.3% | 16.7% | 16.2% | 6.6% | 3.3% | 0.97% | 0.97% | 0.66% | 0.34% |
| Aug 2026 | 30.7% | 21.5% | 19.6% | 15.7% | 6.4% | 3.3% | 0.94% | 0.76% | 0.64% | 0.32% |
| Sep 2026 | — | — | — | — | — | — | — | — | — | — |
How has the Rabobank New Zealand and SBS Bank comparison changed over the last 12 months?
3 findings
- SBS Bank was ahead of Rabobank New Zealand in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Rabobank New Zealand’s estimated Share of Search among retail banks in New Zealand moved from 0.33% to 0.32%, and its estimated monthly branded searches moved from 9.3K to 7.6K.
- Across the 11 months ending August 2026, SBS Bank’s estimated Share of Search among retail banks in New Zealand moved from 0.96% to 0.94%, and its estimated monthly branded searches moved from 27.3K to 22.3K.
How did search popularity change for New Zealand retail banks in August 2026?
2 changes
Estimated monthly branded searches for SBS Bank in New Zealand fell 18.2% over 11 measured months, from 27.3K to 22.3K in August 2026.
Estimated monthly branded searches for Rabobank New Zealand in New Zealand fell 17.9% over 11 measured months, from 9.3K to 7.6K in August 2026.
How each brand is measured
Brandwave collects information about searches that people make online using Rabobank New Zealand’s and SBS Bank’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Rabobank New Zealand
5 branded search terms
- Rabobank
- rabobank banking
- rabobank savings
- rabobank savings account
- rabobank term deposit
SBS Bank
8 branded search terms
- SBS Bank
- sbs bank credit card
- sbs bank home loan
- sbs bank home loans
- sbs bank kiwisaver
- sbs bank mortgage
- sbs bank personal loan
- sbs bank term deposit
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.