Quantum Finance & Insurance vs Total Mortgages:Which is more popular?
In September 2026, Total Mortgages had more branded searches than Quantum Finance & Insurance among Hamilton mortgage advisers in New Zealand. Total Mortgages had about 110 branded searches, while Quantum Finance & Insurance had 20. Total Mortgages made up 18.3% of all Hamilton mortgage adviser searches we track, and Quantum Finance & Insurance accounted for 3.3%. When we asked ChatGPT and Google AI Overviews about Hamilton mortgage advisers, both Quantum Finance & Insurance and Total Mortgages appeared in all three answers. Total Mortgages was mentioned before Quantum Finance & Insurance in every answer.
Who do people search for more?
Total Mortgages, about 6 searches for every 1 for Quantum Finance & Insurance
Who does AI mention more?
Both are mentioned in every answer we collected.
Who does AI recommend more?
Total Mortgages, named ahead of Quantum Finance & Insurance in every answer
Follow Quantum Finance & Insurance vs Total Mortgages and get free monthly updates on what changed
By continuing you'll get index updates and occasional product news from Brandwave. Unsubscribe any time. Privacy
Top Hamilton mortgage advisers in ChatGPT and Google AI Overviews
In three ChatGPT questions, both Quantum Finance & Insurance and Total Mortgages showed up in all three answers. Total Mortgages was listed before Quantum Finance & Insurance in every answer.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
Nest Home Loans3 of 3Named in 3 of 3 ChatGPT answers- Total Mortgages3 of 3Named in 3 of 3 ChatGPT answers
Quantum Finance & Insurance3 of 3Named in 3 of 3 ChatGPT answers
Global Finance1 of 3Named in 1 of 3 ChatGPT answers
NZHL0 of 3Named in 0 of 3 ChatGPT answers
My Mortgage0 of 3Named in 0 of 3 ChatGPT answers
Innovest0 of 3Named in 0 of 3 ChatGPT answers
See every answer about Hamilton mortgage advisers
3 answers
Asked ChatGPT
“Which mortgage adviser should I hire in Hamilton, New Zealand?”
Asked ChatGPT
“What are the best mortgage advisers in Hamilton, New Zealand?”
Asked ChatGPT
“What's the best mortgage adviser in Hamilton, New Zealand for a home loan?”
Searched Google, AI Overview
“mortgage broker hamilton”
Google showed no AI Overview for this search.
Searched Google, AI Overview
“refinance mortgage hamilton”
Google showed no AI Overview for this search.
Not named in any answer:
Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.
Is Quantum Finance & Insurance or Total Mortgages more popular in search?
This chart shows how often people search Google for Quantum Finance & Insurance and Total Mortgages by name. Each line represents a brand's share of searches for all seven Hamilton mortgage advisers we track, month by month, from searches in New Zealand.
Share of searches by month for Total Mortgages, Quantum Finance & Insurance. The figures are in the table below the chart.
View monthly share of searches table
| Month | NZHL | Global Finance | Nest Home Loans | Total Mortgages | My Mortgage | Quantum Finance & Insurance | Innovest |
|---|---|---|---|---|---|---|---|
| Oct 2025 | 36.4% | 10.6% | 13.6% | 25.8% | 6.1% | 6.1% | 1.5% |
| Nov 2025 | 36.9% | 10.8% | 13.8% | 21.5% | 7.7% | 7.7% | 1.5% |
| Dec 2025 | 40% | 8% | 14% | 22% | 8% | 6% | 2% |
| Jan 2026 | 34.6% | 15.4% | 9.6% | 21.2% | 9.6% | 7.7% | 1.9% |
| Feb 2026 | 36.1% | 11.5% | 11.5% | 23% | 8.2% | 8.2% | 1.6% |
| Mar 2026 | 30.3% | 10.6% | 13.6% | 21.2% | 15.2% | 7.6% | 1.5% |
| Apr 2026 | 35.8% | 15.1% | 9.4% | 20.8% | 9.4% | 5.7% | 3.8% |
| May 2026 | 31.1% | 13.1% | 11.5% | 23% | 8.2% | 8.2% | 4.9% |
| Jun 2026 | 27.9% | 11.5% | 14.8% | 23% | 13.1% | 8.2% | 1.6% |
| Jul 2026 | 36.2% | 15.5% | 15.5% | 19% | 6.9% | 5.2% | 1.7% |
| Aug 2026 | 31.7% | 17.5% | 17.5% | 17.5% | 7.9% | 6.3% | 1.6% |
| Sep 2026 | 30% | 20% | 18.3% | 18.3% | 8.3% | 3.3% | 1.7% |
How has the Quantum Finance & Insurance and Total Mortgages comparison changed over the last 12 months?
3 findings
- Total Mortgages was ahead of Quantum Finance & Insurance in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Quantum Finance & Insurance’s share of searches among Hamilton mortgage advisers in New Zealand moved from 6.1% to 3.3%, and its estimated monthly branded searches moved from 40 to 20.
- Across the 12 months ending September 2026, Total Mortgages’ share of searches among Hamilton mortgage advisers in New Zealand moved from 25.8% to 18.3%, and its estimated monthly branded searches moved from 170 to 110.
How did search popularity change for New Zealand Hamilton mortgage advisers in September 2026?
2 changes
In September 2026, Total Mortgages gained share of searches among Hamilton mortgage advisers in New Zealand, from 17.5% to 18.3%.
In September 2026, Quantum Finance & Insurance lost share of searches among Hamilton mortgage advisers in New Zealand, from 6.3% to 3.3%.
How are branded searches counted?
3 search terms
Brandwave collects information about searches that people make online using Quantum Finance & Insurance’s and Total Mortgages’ names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Quantum Finance & Insurance
1 branded search term
- quantum finance
Total Mortgages
2 branded search terms
- total mortgages
- totalmortgage
Other head-to-heads among Hamilton mortgage advisers
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.