Brandwave

Pure SEO vs Ridiculous Digital:Which is more popular by branded search in New Zealand?

In August 2026, Pure SEO had more branded searches than Ridiculous Digital among performance and digital marketing agencies in New Zealand. Pure SEO was estimated to have 330 branded searches compared to Ridiculous Digital’s 110, and held an 11.2% Share of Search versus Ridiculous Digital’s 3.7%.

Share of Search among performance and digital marketing agencies in New Zealand in August 2026Which is more popular in search, Pure SEO or Ridiculous Digital?
Pure SEO11.2%330 searches
vs
Ridiculous Digital3.7%110 searches
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Which is more popular in search, Pure SEO or Ridiculous Digital?

SEO, paid media, analytics and digital growth agencies. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

Pure SEO and Ridiculous Digital among performance and digital marketing agencies in New Zealand, by month

Share of Search by month for Pure SEO, Ridiculous Digital. The figures are in the table below the chart.

View monthly share of search table
MonthThe Attention SeekerDigital InfluencePH DigitalPure SEOSprocket DigitalGlasshouse DigitalAro DigitalTraction MarketingRidiculous DigitalSEO WebsitesWeb WonksAtlas DigitalAuthentic Digital
Oct 202526.3%6.8%10.4%15.6%6.8%6.8%6.8%2.9%2.9%2.3%4.5%4.2%3.6%
Nov 202526.2%8.5%12.8%13.1%8.5%4.6%4.6%2.3%4.6%2.3%5.6%3.3%3.6%
Dec 202519.9%6.1%10.8%14.3%9.1%9.1%6.5%3%9.1%2.2%3.9%3%3%
Jan 202621.7%7.9%10.1%12%12%7.9%8.2%1.9%5.2%2.6%5.2%2.6%2.6%
Feb 202626.6%6.5%10%10%12%5.3%6.8%2.8%6.5%3.5%3.5%3.8%2.8%
Mar 202627.2%8.2%8.6%8.4%8.2%4.4%5.6%3.6%4.4%6.7%8.2%4.4%2.3%
Apr 202629.8%9.7%10%12.2%7.9%2.7%8.2%3.3%2.7%3.3%5.2%2.7%2.1%
May 202633.8%9.8%10.1%10.4%9.8%5.3%3.5%2.8%2.3%2.3%4.3%2.8%2.8%
Jun 202629.1%8.2%12.6%10.1%12.4%6.7%2.8%5.4%2.8%2.3%2.8%2.3%2.3%
Jul 202620.4%11.2%11.6%11.9%13.7%4.9%3.9%3.2%4.9%3.9%3.2%3.5%3.9%
Aug 202622%13.2%11.9%11.2%8.8%5.8%5.1%4.7%3.7%3.7%3.7%3.1%3.1%
Sep 2026—————————————

How has the Pure SEO and Ridiculous Digital comparison changed over the last 12 months?

How did search popularity change for New Zealand performance and digital marketing agencies in August 2026?

  1. In August 2026, Digital Influence overtook Pure SEO to rank 2nd among performance and digital marketing agencies in New Zealand, at 13.2%.

  2. In August 2026, Aro Digital overtook Ridiculous Digital to rank 7th among performance and digital marketing agencies in New Zealand, at 5.1%.

  3. In August 2026, Traction Marketing overtook Ridiculous Digital to rank 8th among performance and digital marketing agencies in New Zealand, at 4.7%.

  4. In August 2026, Ridiculous Digital lost estimated Share of Search among performance and digital marketing agencies in New Zealand, from 4.9% to 3.7%.

  5. In August 2026, Pure SEO lost estimated Share of Search among performance and digital marketing agencies in New Zealand, from 11.9% to 11.2%.

How each brand is measured

Brandwave collects information about searches that people make online using Pure SEO’s and Ridiculous Digital’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Pure SEO

3 branded search terms

  • Pure Seo
  • pure seo digital marketing
  • pure seo digital marketing agency

Ridiculous Digital

1 branded search term

  • Ridiculous Digital

How the Brand Demand Index is measured

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