Brandwave

PS/digital vs Tailgunner:Which is more popular?

In September 2026, PS/digital had more branded searches than Tailgunner among Wellington digital marketing agencies in New Zealand. PS/digital had about 50 branded searches, while Tailgunner had 10. PS/digital made up 31.3% of all Wellington digital marketing agency searches we track, and Tailgunner accounted for 6.3%. When we asked ChatGPT and Google AI Overviews about Wellington digital marketing agencies, Tailgunner appeared in three of the five answers and PS/digital in two. Tailgunner was mentioned before PS/digital in every answer.

Among Wellington digital marketing agencies in New Zealand in September 2026

Who do people search for more?

PS/digital, about 5 searches for every 1 for Tailgunner

PS/digital 50 searchesTailgunner 10 searches

Who does AI mention more?

Tailgunner, mentioned in 3 of 5 answers, PS/digital in 2

Tailgunner in 3 of 5PS/digital in 2 of 5

Who does AI recommend more?

Tailgunner, named ahead of PS/digital in every answer

Tailgunner first in 3PS/digital never first

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Top Wellington digital marketing agencies in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Tailgunner was mentioned in three out of five: in all three ChatGPT answers, but not in either of the two Google AI Overviews. PS/digital was mentioned in two out of five: in two of the three ChatGPT answers, but not in either of the two Google AI Overviews. Tailgunner was listed before PS/digital in every answer.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Tailgunner1st
  2. Digitella Marketing2nd
  3. Aztera Marketing3rd
  4. PS/digital4th
  5. Aro Digital4th
  6. Grow My Business6th
  7. Max Marketing–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Digitella Marketing5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Aro Digital3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Aztera Marketing3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Tailgunner3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • PS/digital2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Grow My Business2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Max Marketing0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about Wellington digital marketing agencies

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.

Is PS/digital or Tailgunner more popular in search?

This chart shows how often people search Google for PS/digital and Tailgunner by name. Each line represents a brand's share of searches for all seven Wellington digital marketing agencies we track, month by month, from searches in New Zealand.

PS/digital and Tailgunner among Wellington digital marketing agencies in New Zealand, by month

Share of searches by month for PS/digital, Tailgunner. The figures are in the table below the chart.

View monthly share of searches table
MonthPS/digitalAro DigitalGrow My BusinessAztera MarketingDigitella MarketingTailgunnerMax Marketing
Oct 202519.2%42.3%19.2%3.8%7.7%3.8%3.8%
Nov 202537.5%29.2%20.8%4.2%4.2%4.2%0%
Dec 202525%40%15%5%5%5%5%
Jan 202616.7%50%16.7%3.3%10%3.3%0%
Feb 202631.8%40.9%15.9%2.3%2.3%6.8%0%
Mar 202617.5%37.5%17.5%5%7.5%12.5%2.5%
Apr 202618.4%39.5%18.4%2.6%7.9%13.2%0%
May 202643.8%21.9%12.5%6.3%6.3%6.3%3.1%
Jun 202628%20%36%4%4%4%4%
Jul 202626.3%26.3%26.3%5.3%5.3%5.3%5.3%
Aug 202622.7%36.4%22.7%4.5%4.5%4.5%4.5%
Sep 202631.3%25%25%6.3%6.3%6.3%0%

How has the PS/digital and Tailgunner comparison changed over the last 12 months?

3 findings

How did search popularity change for New Zealand Wellington digital marketing agencies in September 2026?

2 changes

  1. In September 2026, PS/digital overtook Aro Digital and Grow My Business to become the leader among Wellington digital marketing agencies in New Zealand, with 31.3% of the searches.

  2. In September 2026, Tailgunner overtook Max Marketing to rank 6th among Wellington digital marketing agencies in New Zealand, with 6.3% of the searches.

How are branded searches counted?

4 search terms

Brandwave collects information about searches that people make online using PS/digital’s and Tailgunner’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

PS/digital

3 branded search terms

  • ps digital
  • ps/digital
  • psdigital

Tailgunner

1 branded search term

  • tailgunner

How the Brand Demand Index is measured

Other head-to-heads among Wellington digital marketing agencies

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