Brandwave

Process Street vs Waybook:Which is more popular?

In September 2026, Process Street had more branded searches than Waybook among process documentation platforms in New Zealand. Process Street had about 50 branded searches, while Waybook had 30. Process Street made up 0.22% of all process documentation platform searches we track, and Waybook accounted for 0.13%. When we asked ChatGPT and Google AI Overviews about process documentation platforms, Process Street appeared in four of the five answers and Waybook in three. Process Street was mentioned before Waybook in every answer.

Among process documentation platforms in New Zealand in September 2026

Who do people search for more?

Process Street, about 67% more searches than Waybook

Process Street 50 searchesWaybook 30 searches

Who does AI mention more?

Process Street, mentioned in 4 of 5 answers, Waybook in 3

Process Street in 4 of 5Waybook in 3 of 5

Who does AI recommend more?

Process Street, named ahead of Waybook in every answer

Process Street first in 4Waybook never first

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Top process documentation platforms in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Process Street was mentioned in four out of five: in all three ChatGPT answers and in one of the two Google AI Overviews. Waybook was mentioned in three out of five: in all three ChatGPT answers, but not in either of the two Google AI Overviews. Process Street was listed before Waybook in every answer.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Process Street1st
  2. Trainual2nd
  3. SweetProcess3rd
  4. Confluence4th
  5. Notion5th
  6. Waybook6th
  7. FlowShare7th
  8. Guidde–
  9. Iorad–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Process Street4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Notion3 of 5Named in 1 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Confluence3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Trainual3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Waybook3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • SweetProcess2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • FlowShare1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Guidde0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Iorad0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about process documentation platforms

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.

Is Process Street or Waybook more popular in search?

This chart shows how often people search Google for Process Street and Waybook by name. Each line represents a brand's share of searches for all nine process documentation platforms we track, month by month, from searches in New Zealand.

Process Street and Waybook among process documentation platforms in New Zealand, by month

Share of searches by month for Process Street, Waybook. The figures are in the table below the chart.

View monthly share of searches table
MonthNotionConfluenceGuiddeProcess StreetSweetProcessTrainualWaybookIoradFlowShare
Oct 202577.1%17.8%4%0.28%0.2%0.44%0.04%0.04%0.04%
Nov 202573.6%20.6%4.7%0.33%0.33%0.23%0.09%0.09%0.05%
Dec 202576.5%17.3%5.2%0.42%0.12%0.3%0.06%0.06%0.06%
Jan 202680.3%15%3.7%0.29%0.21%0.37%0.04%0.08%0.04%
Feb 202683.2%12.8%3.1%0.25%0.18%0.32%0.04%0.04%0.04%
Mar 202680.8%15%3.4%0.24%0.1%0.31%0.03%0.07%0.03%
Apr 202681%15.3%3.1%0.21%0.08%0.3%0.04%0.04%0.04%
May 202677.4%17.8%4%0.2%0.12%0.28%0.04%0.08%0.04%
Jun 202677.5%17.8%4%0.2%0.12%0.28%0.04%0.04%0.04%
Jul 202679.8%15.1%4.2%0.17%0.17%0.38%0.08%0.08%0.04%
Aug 202669.6%16.2%13.2%0.15%0.33%0.33%0.15%0.04%0.04%
Sep 202667.6%15.7%15.7%0.22%0.22%0.22%0.13%0.09%0.04%

How has the Process Street and Waybook comparison changed over the last 12 months?

3 findings

How did search popularity change for New Zealand process documentation platforms in September 2026?

2 changes

  1. In September 2026, Process Street rose from 6th to 4th among process documentation platforms in New Zealand.

  2. Estimated monthly branded searches for Waybook in New Zealand rose 200% over 12 measured months, from 10 to 30 in September 2026.

How are branded searches counted?

2 search terms

Brandwave collects information about searches that people make online using Process Street’s and Waybook’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Process Street

1 branded search term

  • process street

Waybook

1 branded search term

  • waybook

How the Brand Demand Index is measured

Other head-to-heads among process documentation platforms

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