Brandwave

Prime Video vs Sky Go:Which is more popular by branded search in New Zealand?

In August 2026, Prime Video had more branded searches than Sky Go among TV and streaming services in New Zealand. Prime Video was estimated to have 110K branded searches compared to Sky Go’s 70.1K, and held an 8.7% Share of Search versus Sky Go’s 5.5%.

Share of Search among TV and streaming services in New Zealand in August 2026Which is more popular in search, Prime Video or Sky Go?
Prime Video8.7%110K searches
vs
Sky Go5.5%70.1K searches
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Which is more popular in search, Prime Video or Sky Go?

Compare television broadcasters and video streaming services competing for New Zealand viewers, using branded searches made in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

Prime Video and Sky Go among TV and streaming services in New Zealand, by month

Share of Search by month for Prime Video, Sky Go. The figures are in the table below the chart.

View monthly share of search table
MonthNetflixTVNZ+SkyDisney+Sky Sport NowPrime VideoSky GoThreeNowMāori+Neon
Oct 202526.9%23.5%13.5%9.1%6.3%7.5%6.5%3.8%1.2%1.7%
Nov 202524.2%25.4%14%8.6%5.6%6.9%5.7%5%3.1%1.5%
Dec 202530.1%26.6%11%10%3.2%8.3%3.9%4.2%0.8%2%
Jan 202628.5%24.9%11.6%9.5%3.9%8.6%4.6%4.9%1.4%2.2%
Feb 202624.3%23.2%15%7.8%5.9%7%5.8%6.9%2.1%1.9%
Mar 202626.4%21.5%12.9%8.6%5.5%6.6%6.4%6.3%3.5%2.4%
Apr 202622.1%26.3%11.6%8.7%6.5%8%6.4%5.5%2.3%2.6%
May 202621.7%25.7%12.8%8.5%6.9%9.1%6.3%3.7%2.3%3.1%
Jun 202615.9%43.5%9.9%6.5%6%7%4.7%2.7%1.7%2%
Jul 202617.9%33.9%11.2%8%8.8%7.1%5.4%3.8%2.3%1.6%
Aug 202622.9%22%13.5%10%9.2%8.7%5.5%4.8%1.7%1.6%
Sep 2026——————————

How has the Prime Video and Sky Go comparison changed over the last 12 months?

How did search popularity change for New Zealand TV and streaming services in August 2026?

  1. In August 2026, Prime Video gained estimated Share of Search among TV and streaming services in New Zealand, from 7.1% to 8.7%.

  2. Estimated monthly branded searches for Sky Go in New Zealand fell 15.2% over 11 measured months, from 82.7K to 70.1K in August 2026.

How each brand is measured

Brandwave collects information about searches that people make online using Prime Video’s and Sky Go’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Prime Video

11 branded search terms

  • amazon prime instant video
  • Amazon Prime Video
  • amazon prime video new zealand
  • amazon prime video nz
  • Prime Video
  • prime video and amazon prime
  • prime video new zealand
  • prime video nz
  • prime video nz subscription
  • prime video subscription
  • prime video subscription nz

Sky Go

21 branded search terms

  • my sky go
  • Sky Go
  • sky go app
  • sky go app nz
  • sky go cost
  • sky go how much
  • sky go live sport
  • sky go near me
  • sky go now
  • sky go nz
  • sky go nz app
  • sky go on demand
  • sky go online
  • sky go sky sports
  • sky go subscription
  • sky go tv
  • sky go tv guide
  • skygo co nz
  • skygo live sport
  • skygo stream
  • tv guide sky go

How the Brand Demand Index is measured

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