Prattley vs Tru-Test:Which is more popular in New Zealand?
In October 2026, Tru-Test had more branded searches than Prattley among livestock weighing and EID brands in New Zealand. Tru-Test had about 550 branded searches, while Prattley had 10. Tru-Test made up 25.9% of all livestock weighing and EID brand searches we track, and Prattley accounted for 0.47%. When we asked ChatGPT and Google AI Overviews about livestock weighing and EID brands, Tru-Test appeared in all five answers and Prattley in none.
Who do people search for more?
Tru-Test, about 55 searches for every 1 for Prattley
Who does AI mention more?
Tru-Test, mentioned in every answer we collected
Who does AI recommend more?
Tru-Test, the only one of the two named
Follow Prattley vs Tru-Test and get free monthly updates on what changed
By continuing you'll get index updates and occasional product news from Brandwave. Unsubscribe any time. Privacy
Top livestock weighing and EID brands in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, Tru-Test appeared in all five answers. Prattley did not appear in any of the five answers.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- Tru-Test5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
Gallagher5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
Te Pari4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Datamars2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Shearwell1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers- Allflex1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Zee Tags0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Prattley0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about livestock weighing and EID brands
5 answers
Asked ChatGPT
“Which livestock weighing and EID brand should I buy in New Zealand?”
Asked ChatGPT
“What are the best livestock weighing and EID brands in New Zealand?”
Asked ChatGPT
“What's the best livestock weighing and EID brand in New Zealand for farm stock control?”
Searched Google, AI Overview
“eid tags nz”
Searched Google, AI Overview
“cattle weighing systems”
Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.
Is Prattley or Tru-Test more popular in search?
This chart shows how often people search Google for Prattley and Tru-Test by name. Each line represents a brand's share of searches for all eight livestock weighing and EID brands we track, month by month, from searches in New Zealand.
Share of searches by month for Tru-Test, Prattley. The figures are in the table below the chart.
View monthly share of searches table
| Month | Te Pari | Tru-Test | Zee Tags | Gallagher | Shearwell | Datamars | Allflex | Prattley |
|---|---|---|---|---|---|---|---|---|
| Nov 2025 | 39.3% | 29.5% | 9.8% | 8.7% | 7.1% | 3.8% | 1.1% | 0.55% |
| Dec 2025 | 38.7% | 25% | 12.1% | 8.9% | 8.9% | 4% | 1.6% | 0.81% |
| Jan 2026 | 40.4% | 26.4% | 10.1% | 7.9% | 8.4% | 5.1% | 1.1% | 0.56% |
| Feb 2026 | 44.4% | 23.5% | 9.9% | 8% | 7.4% | 4.3% | 1.9% | 0.62% |
| Mar 2026 | 41.7% | 24.2% | 8.5% | 10.4% | 6.6% | 6.6% | 1.4% | 0.47% |
| Apr 2026 | 41.4% | 25.3% | 12.6% | 8% | 5.7% | 5.2% | 1.1% | 0.57% |
| May 2026 | 44% | 22% | 13.5% | 8% | 5.5% | 5.5% | 1% | 0.5% |
| Jun 2026 | 43.9% | 23.7% | 9.6% | 8.8% | 6.1% | 6.1% | 1.3% | 0.44% |
| Jul 2026 | 45.1% | 18.5% | 13.8% | 9.2% | 6.7% | 4.6% | 1.5% | 0.51% |
| Aug 2026 | 41.9% | 22.4% | 10.5% | 7.6% | 10.5% | 5.2% | 1.4% | 0.48% |
| Sep 2026 | 40.2% | 24.7% | 10% | 10% | 9.1% | 4.1% | 1.4% | 0.46% |
| Oct 2026 | 41.5% | 25.9% | 10.4% | 8.5% | 6.6% | 5.2% | 1.4% | 0.47% |
How has branded search for Prattley and Tru-Test changed in New Zealand over the last 12 months?
3 findings
- Tru-Test was ahead of Prattley in every measured month of the 12 months ending October 2026.
- Across the 12 months ending October 2026, Prattley’s share of searches among livestock weighing and EID brands in New Zealand moved from 0.55% to 0.47%, and its estimated monthly branded searches held steady at 10.
- Across the 12 months ending October 2026, Tru-Test’s share of searches among livestock weighing and EID brands in New Zealand moved from 29.5% to 25.9%, and its estimated monthly branded searches moved from 540 to 550.
How did search popularity change for New Zealand livestock weighing and EID brands in October 2026?
1 change
In October 2026, Tru-Test gained share of searches among livestock weighing and EID brands in New Zealand, from 24.7% to 25.9%.
How are Prattley’s and Tru-Test’s branded searches counted?
4 search terms
Brandwave collects information about searches that people make online using Prattley’s and Tru-Test’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Other head-to-heads among livestock weighing and EID brands
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.