How popular isTru-Test?
In September 2026, people searched for Tru-Test by name about 540 times in New Zealand, a 6.9% decrease from the previous year. These searches made up 24.7% of all New Zealand livestock weighing and EID brand searches, placing Tru-Test second out of eight brands. When we asked both ChatGPT and Google AI Overviews about livestock weighing and EID brands, Tru-Test appeared in all answers and was the most recommended of the eight.
Tru-Test is the second most searched of 8 competitors and the most recommended in AI answers.
Te PariShare of searches 40.2%Mentioned in 4 of 5 AI answersPlace in AI recommendations 3rd
Tru-TestShare of searches 24.7%Mentioned in 5 of 5 AI answersPlace in AI recommendations 1st
GallagherShare of searches 10%Mentioned in 5 of 5 AI answersPlace in AI recommendations 2nd
Zee TagsShare of searches 10%Mentioned in 0 of 5 AI answersPlace in AI recommendations –
ShearwellShare of searches 9.1%Mentioned in 1 of 5 AI answersPlace in AI recommendations 5th
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Top livestock weighing and EID brands in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, Tru-Test appeared in all five answers. Tru-Test is the most recommended of the eight.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- Tru-Test5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- Gallagher5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- Te Pari4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Datamars2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers- Shearwell1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Allflex1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Zee Tags0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Prattley0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about livestock weighing and EID brands
5 answers
Asked ChatGPT
“Which livestock weighing and EID brand should I buy in New Zealand?”
Asked ChatGPT
“What are the best livestock weighing and EID brands in New Zealand?”
Asked ChatGPT
“What's the best livestock weighing and EID brand in New Zealand for farm stock control?”
Searched Google, AI Overview
“eid tags nz”
Searched Google, AI Overview
“cattle weighing systems”
Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.
Which livestock weighing and EID brands compete with Tru-Test?
Share of searches by month for Te Pari, Tru-Test, Gallagher, Zee Tags, Shearwell, Datamars. The figures are in the table below the chart.
View monthly share of searches table
| Month | Te Pari | Tru-Test | Gallagher | Zee Tags | Shearwell | Datamars | Allflex | Prattley |
|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 42.7% | 28.2% | 9.2% | 8.7% | 6.8% | 3.4% | 0.49% | 0.49% |
| Nov 2025 | 39.3% | 29.5% | 8.7% | 9.8% | 7.1% | 3.8% | 1.1% | 0.55% |
| Dec 2025 | 38.7% | 25% | 8.9% | 12.1% | 8.9% | 4% | 1.6% | 0.81% |
| Jan 2026 | 40.4% | 26.4% | 7.9% | 10.1% | 8.4% | 5.1% | 1.1% | 0.56% |
| Feb 2026 | 44.4% | 23.5% | 8% | 9.9% | 7.4% | 4.3% | 1.9% | 0.62% |
| Mar 2026 | 41.7% | 24.2% | 10.4% | 8.5% | 6.6% | 6.6% | 1.4% | 0.47% |
| Apr 2026 | 41.4% | 25.3% | 8% | 12.6% | 5.7% | 5.2% | 1.1% | 0.57% |
| May 2026 | 44% | 22% | 8% | 13.5% | 5.5% | 5.5% | 1% | 0.5% |
| Jun 2026 | 43.9% | 23.7% | 8.8% | 9.6% | 6.1% | 6.1% | 1.3% | 0.44% |
| Jul 2026 | 45.1% | 18.5% | 9.2% | 13.8% | 6.7% | 4.6% | 1.5% | 0.51% |
| Aug 2026 | 41.9% | 22.4% | 7.6% | 10.5% | 10.5% | 5.2% | 1.4% | 0.48% |
| Sep 2026 | 40.2% | 24.7% | 10% | 10% | 9.1% | 4.1% | 1.4% | 0.46% |
| Rank | Brand | Share of searches | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 40.2% | 880 | 0% | -1.7 points | |
| 2, held 2nd | 24.7% | 540 | +14.9% | +2.3 points | |
| 3, moved from 5th to 3rd | 10% | 220 | +37.5% | +2.4 pointsmoved from 5th to 3rd | |
| 4, held 4th | 10% | 220 | 0% | -0.4 points | |
| 5, moved from 3rd to 5th | 9.1% | 200 | -9.1% | -1.3 pointsmoved from 3rd to 5th | |
| 6, held 6th | 4.1% | 90 | -18.2% | -1.1 points | |
| 7, held 7th | 1.4% | 30 | 0% | -0.1 points | |
| 8, held 8th | 0.46% | 10 | 0% | 0 points |
1.
Te Pari40.2%
Held 1st. 880 estimated branded searches, 0% vs prior month. Share -1.7 points.
2.
Tru-Test24.7%
Held 2nd. 540 estimated branded searches, +14.9% vs prior month. Share +2.3 points.
10%
Moved from 5th to 3rd. 220 estimated branded searches, +37.5% vs prior month. Share +2.4 points.
4.
Zee Tags10%
Held 4th. 220 estimated branded searches, 0% vs prior month. Share -0.4 points.
9.1%
Moved from 3rd to 5th. 200 estimated branded searches, -9.1% vs prior month. Share -1.3 points.
6.
Datamars4.1%
Held 6th. 90 estimated branded searches, -18.2% vs prior month. Share -1.1 points.
7.Allflex
1.4%
Held 7th. 30 estimated branded searches, 0% vs prior month. Share -0.1 points.
8.
Prattley0.46%
Held 8th. 10 estimated branded searches, 0% vs prior month. Share 0 points.
Compare popularity between Tru-Test and its closest rivals
Every comparison with Tru-Test
5 comparisons
How has branded search demand for Tru-Test changed in New Zealand over the last 12 months?
3 findings
- Across the 12 months ending September 2026, estimated monthly branded searches for Tru-Test in New Zealand fell from 580 to 540.
- Across the 12 months ending September 2026, Tru-Test’s share of searches among livestock weighing and EID brands in New Zealand decreased from 28.2% to 24.7%.
- Across the 12 months ending September 2026, Tru-Test’s share of searches among livestock weighing and EID brands in New Zealand peaked at 29.5% in November 2025 and was lowest at 18.5% in July 2026.
How did search popularity change for New Zealand livestock weighing and EID brands in September 2026?
6 changes
In September 2026, Gallagher overtook Shearwell and Zee Tags to rank 3rd among livestock weighing and EID brands in New Zealand, with 10% of the searches.
In September 2026, Tru-Test gained share of searches among livestock weighing and EID brands in New Zealand, from 22.4% to 24.7%.
In September 2026, Te Pari lost share of searches among livestock weighing and EID brands in New Zealand, from 41.9% to 40.2%.
In September 2026, Shearwell lost share of searches among livestock weighing and EID brands in New Zealand, from 10.5% to 9.1%.
In September 2026, Datamars lost share of searches among livestock weighing and EID brands in New Zealand, from 5.2% to 4.1%.
Estimated monthly branded searches for Allflex in New Zealand rose 200% over 12 measured months, from 10 to 30 in September 2026.
How are Tru-Test’s branded searches counted?
3 search terms
Brandwave collects information about searches that people make online using Tru-Test’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.
- tru test
- tru test indicators
- trutest scales
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