Datamars vs Tru-Test:Which is more popular?
In September 2026, Tru-Test had more branded searches than Datamars among livestock weighing and EID brands in New Zealand. Tru-Test had about 540 branded searches, while Datamars had 90. Tru-Test made up 24.7% of all livestock weighing and EID brand searches we track, and Datamars accounted for 4.1%. When we asked ChatGPT and Google AI Overviews about livestock weighing and EID brands, Tru-Test appeared in all five answers and Datamars in two. Tru-Test was mentioned before Datamars in every answer.
Who do people search for more?
Tru-Test, about 6 searches for every 1 for Datamars
Who does AI mention more?
Tru-Test, mentioned in every answer we collected
Who does AI recommend more?
Tru-Test, named ahead of Datamars in every answer
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Top livestock weighing and EID brands in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, Tru-Test appeared in all five answers. Datamars was mentioned in two out of five: in two of the three ChatGPT answers, but not in either of the two Google AI Overviews. Tru-Test was listed before Datamars in every answer.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- Tru-Test5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
Gallagher5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
Te Pari4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Datamars2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Shearwell1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers- Allflex1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Zee Tags0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Prattley0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about livestock weighing and EID brands
5 answers
Asked ChatGPT
“Which livestock weighing and EID brand should I buy in New Zealand?”
Asked ChatGPT
“What are the best livestock weighing and EID brands in New Zealand?”
Asked ChatGPT
“What's the best livestock weighing and EID brand in New Zealand for farm stock control?”
Searched Google, AI Overview
“eid tags nz”
Searched Google, AI Overview
“cattle weighing systems”
Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.
Is Datamars or Tru-Test more popular in search?
This chart shows how often people search Google for Datamars and Tru-Test by name. Each line represents a brand's share of searches for all eight livestock weighing and EID brands we track, month by month, from searches in New Zealand.
Share of searches by month for Tru-Test, Datamars. The figures are in the table below the chart.
View monthly share of searches table
| Month | Te Pari | Tru-Test | Gallagher | Zee Tags | Shearwell | Datamars | Allflex | Prattley |
|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 42.7% | 28.2% | 9.2% | 8.7% | 6.8% | 3.4% | 0.49% | 0.49% |
| Nov 2025 | 39.3% | 29.5% | 8.7% | 9.8% | 7.1% | 3.8% | 1.1% | 0.55% |
| Dec 2025 | 38.7% | 25% | 8.9% | 12.1% | 8.9% | 4% | 1.6% | 0.81% |
| Jan 2026 | 40.4% | 26.4% | 7.9% | 10.1% | 8.4% | 5.1% | 1.1% | 0.56% |
| Feb 2026 | 44.4% | 23.5% | 8% | 9.9% | 7.4% | 4.3% | 1.9% | 0.62% |
| Mar 2026 | 41.7% | 24.2% | 10.4% | 8.5% | 6.6% | 6.6% | 1.4% | 0.47% |
| Apr 2026 | 41.4% | 25.3% | 8% | 12.6% | 5.7% | 5.2% | 1.1% | 0.57% |
| May 2026 | 44% | 22% | 8% | 13.5% | 5.5% | 5.5% | 1% | 0.5% |
| Jun 2026 | 43.9% | 23.7% | 8.8% | 9.6% | 6.1% | 6.1% | 1.3% | 0.44% |
| Jul 2026 | 45.1% | 18.5% | 9.2% | 13.8% | 6.7% | 4.6% | 1.5% | 0.51% |
| Aug 2026 | 41.9% | 22.4% | 7.6% | 10.5% | 10.5% | 5.2% | 1.4% | 0.48% |
| Sep 2026 | 40.2% | 24.7% | 10% | 10% | 9.1% | 4.1% | 1.4% | 0.46% |
How has the Datamars and Tru-Test comparison changed over the last 12 months?
3 findings
- Tru-Test was ahead of Datamars in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Datamars’ share of searches among livestock weighing and EID brands in New Zealand moved from 3.4% to 4.1%, and its estimated monthly branded searches moved from 70 to 90.
- Across the 12 months ending September 2026, Tru-Test’s share of searches among livestock weighing and EID brands in New Zealand moved from 28.2% to 24.7%, and its estimated monthly branded searches moved from 580 to 540.
How did search popularity change for New Zealand livestock weighing and EID brands in September 2026?
2 changes
In September 2026, Tru-Test gained share of searches among livestock weighing and EID brands in New Zealand, from 22.4% to 24.7%.
In September 2026, Datamars lost share of searches among livestock weighing and EID brands in New Zealand, from 5.2% to 4.1%.
How are branded searches counted?
5 search terms
Brandwave collects information about searches that people make online using Datamars’ and Tru-Test’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Other head-to-heads among livestock weighing and EID brands
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