Brandwave

Powershop vs Toast Electric:Which is more popular by branded search in New Zealand?

In August 2026, Powershop had more branded searches than Toast Electric among electricity retailers in New Zealand. Powershop was estimated to have 40.1K branded searches compared to Toast Electric’s 2.4K, and held a 9.3% Share of Search versus Toast Electric’s 0.56%.

Share of Search among electricity retailers in New Zealand in August 2026Which is more popular in search, Powershop or Toast Electric?
Powershop9.3%40.1K searches
vs
Toast Electric0.56%2.4K searches
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Which is more popular in search, Powershop or Toast Electric?

Compare electricity retailers selling power to New Zealand households, using branded searches made in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

Powershop and Toast Electric among electricity retailers in New Zealand, by month

Share of Search by month for Powershop, Toast Electric. The figures are in the table below the chart.

View monthly share of search table
MonthContact EnergyGenesis EnergyMercuryElectric KiwiPowershopMeridian EnergyPulse EnergyGlobugOctopus EnergyNova EnergyEcotricityToast Electric
Oct 202523%19.2%19%7.3%9.1%8.3%4.3%3.6%1.2%3%1.7%0.38%
Nov 202521.5%17.5%21.4%6.9%10.3%7.7%5%3.3%1.3%2.8%2%0.36%
Dec 202524.5%16.7%20%7.7%9.6%7.2%4.7%3.8%1.2%2.6%1.7%0.34%
Jan 202625.5%17.2%17.2%8%10%7.5%4.8%4%1.2%2.6%1.7%0.36%
Feb 202625.2%17%17.8%8.1%10.3%7.4%4.9%3.3%1.2%2.7%1.6%0.42%
Mar 202625.1%16.8%17.3%8.2%10.2%7.4%4.8%3.2%1.5%2.7%2.5%0.36%
Apr 202623.3%15.6%19.1%9.3%11.5%6.8%4.4%3%1.4%2.5%2.7%0.3%
May 202622.3%18.1%18.4%8.9%11%7.8%4.4%2.9%1.6%2.3%2.1%0.29%
Jun 202624.1%20.1%16.6%9.5%9.9%7.1%4%2.6%1.8%2.1%1.8%0.35%
Jul 202623.8%20.7%16.7%9.4%9.5%7%4.6%2.5%1.7%2%1.7%0.38%
Aug 202623.1%20%16.1%11.2%9.3%6.8%4.5%2.5%2%2%1.9%0.56%
Sep 2026————————————

How has the Powershop and Toast Electric comparison changed over the last 12 months?

How did search popularity change for New Zealand electricity retailers in August 2026?

  1. In August 2026, Electric Kiwi overtook Powershop to rank 4th among electricity retailers in New Zealand, at 11.2%.

  2. Powershop’s estimated Share of Search among electricity retailers in New Zealand has lost ground for 3 months in a row, from 11% to 9.3% in August 2026.

  3. Estimated monthly branded searches for Toast Electric in New Zealand rose 80% over 11 measured months, from 1.4K to 2.4K in August 2026.

How each brand is measured

Brandwave collects information about searches that people make online using Powershop’s and Toast Electric’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Powershop

8 branded search terms

  • Powershop
  • Powershop electricity
  • Powershop New Zealand
  • Powershop NZ
  • Powershop plans
  • Powershop price
  • Powershop pricing
  • Powershop reviews

Toast Electric

4 branded search terms

  • Toast Electric
  • Toast Electric NZ
  • Toast Electric reviews
  • Toast power

How the Brand Demand Index is measured

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