Brandwave

Powershop vs Pulse Energy:Which is more popular by branded search in New Zealand?

In August 2026, Powershop had more branded searches than Pulse Energy among electricity retailers in New Zealand. Powershop was estimated to have 40.1K branded searches compared to Pulse Energy’s 19.6K, and held a 9.3% Share of Search versus Pulse Energy’s 4.5%.

Share of Search among electricity retailers in New Zealand in August 2026Which is more popular in search, Powershop or Pulse Energy?
Powershop9.3%40.1K searches
vs
Pulse Energy4.5%19.6K searches
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Which is more popular in search, Powershop or Pulse Energy?

Compare electricity retailers selling power to New Zealand households, using branded searches made in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

Powershop and Pulse Energy among electricity retailers in New Zealand, by month

Share of Search by month for Powershop, Pulse Energy. The figures are in the table below the chart.

View monthly share of search table
MonthContact EnergyGenesis EnergyMercuryElectric KiwiPowershopMeridian EnergyPulse EnergyGlobugOctopus EnergyNova EnergyEcotricityToast Electric
Oct 202523%19.2%19%7.3%9.1%8.3%4.3%3.6%1.2%3%1.7%0.38%
Nov 202521.5%17.5%21.4%6.9%10.3%7.7%5%3.3%1.3%2.8%2%0.36%
Dec 202524.5%16.7%20%7.7%9.6%7.2%4.7%3.8%1.2%2.6%1.7%0.34%
Jan 202625.5%17.2%17.2%8%10%7.5%4.8%4%1.2%2.6%1.7%0.36%
Feb 202625.2%17%17.8%8.1%10.3%7.4%4.9%3.3%1.2%2.7%1.6%0.42%
Mar 202625.1%16.8%17.3%8.2%10.2%7.4%4.8%3.2%1.5%2.7%2.5%0.36%
Apr 202623.3%15.6%19.1%9.3%11.5%6.8%4.4%3%1.4%2.5%2.7%0.3%
May 202622.3%18.1%18.4%8.9%11%7.8%4.4%2.9%1.6%2.3%2.1%0.29%
Jun 202624.1%20.1%16.6%9.5%9.9%7.1%4%2.6%1.8%2.1%1.8%0.35%
Jul 202623.8%20.7%16.7%9.4%9.5%7%4.6%2.5%1.7%2%1.7%0.38%
Aug 202623.1%20%16.1%11.2%9.3%6.8%4.5%2.5%2%2%1.9%0.56%
Sep 2026————————————

How has the Powershop and Pulse Energy comparison changed over the last 12 months?

How did search popularity change for New Zealand electricity retailers in August 2026?

  1. In August 2026, Electric Kiwi overtook Powershop to rank 4th among electricity retailers in New Zealand, at 11.2%.

  2. Powershop’s estimated Share of Search among electricity retailers in New Zealand has lost ground for 3 months in a row, from 11% to 9.3% in August 2026.

  3. Estimated monthly branded searches for Pulse Energy in New Zealand rose 27.9% over 11 measured months, from 15.3K to 19.6K in August 2026.

How each brand is measured

Brandwave collects information about searches that people make online using Powershop’s and Pulse Energy’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Powershop

8 branded search terms

  • Powershop
  • Powershop electricity
  • Powershop New Zealand
  • Powershop NZ
  • Powershop plans
  • Powershop price
  • Powershop pricing
  • Powershop reviews

Pulse Energy

7 branded search terms

  • Grey Power Electricity
  • Grey Power Pulse Energy
  • Pulse Energy
  • Pulse Energy NZ
  • Pulse Energy plans
  • Pulse Energy rates
  • Pulse Energy reviews

How the Brand Demand Index is measured

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