Brandwave

PortaSkip vs Waste Management NZ:Which is more popular in New Zealand?

In October 2026, Waste Management NZ had more branded searches than PortaSkip among Napier waste management companies in New Zealand. Waste Management NZ had about 120 branded searches, while PortaSkip had 20. Waste Management NZ made up 35.3% of all Napier waste management company searches we track, and PortaSkip accounted for 5.9%. When we asked ChatGPT and Google AI Overviews about Napier waste management companies, PortaSkip appeared in all three answers and Waste Management NZ in two. PortaSkip was mentioned before Waste Management NZ in two out of three answers.

Among Napier waste management companies in New Zealand in October 2026

Who do people search for more?

Waste Management NZ, about 6 searches for every 1 for PortaSkip

Waste Management NZ 120 searchesPortaSkip 20 searches

Who does AI mention more?

PortaSkip, mentioned in every answer we collected

PortaSkip in 3 of 3Waste Management NZ in 2 of 3

Who does AI recommend more?

PortaSkip, named ahead of Waste Management NZ in 2 of 3 answers

PortaSkip first in 2Waste Management NZ first in 1

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Top Napier waste management companies in ChatGPT and Google AI Overviews

In three ChatGPT questions, PortaSkip appeared in all three answers. Waste Management NZ was mentioned in two out of three: in two of the three ChatGPT answers. PortaSkip was listed before Waste Management NZ in two out of three answers.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Clean Earth1st
  2. PortaSkip2nd
  3. Waste Management NZ3rd
  4. JJ’s Waste & Recycling–
  5. Bay Enviro Bins–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

See every answer about Napier waste management companies

3 answers

  • Asked ChatGPT

    “Which waste management company should I hire in Napier, New Zealand?”

    1. 1Clean Earth
    2. 2PortaSkip
    3. 3Waste Management NZ

  • Asked ChatGPT

    “What are the best waste management companies in Napier, New Zealand?”

    1. 1Waste Management NZ
    2. 2Clean Earth
    3. 3PortaSkip

  • Asked ChatGPT

    “What's the best waste management company in Napier, New Zealand for a skip bin?”

    1. 1Clean Earth
    2. 2PortaSkip

  • Searched Google, AI Overview

    “skip hire napier”

    Google showed no AI Overview for this search.

  • Searched Google, AI Overview

    “rubbish removal napier”

    Google showed no AI Overview for this search.

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.

Is PortaSkip or Waste Management NZ more popular in search?

This chart shows how often people search Google for PortaSkip and Waste Management NZ by name. Each line represents a brand's share of searches for all five Napier waste management companies we track, month by month, from searches in New Zealand.

PortaSkip and Waste Management NZ among Napier waste management companies in New Zealand, by month

Share of searches by month for Waste Management NZ, PortaSkip. The figures are in the table below the chart.

View monthly share of searches table
MonthWaste Management NZJJ’s Waste & RecyclingClean EarthBay Enviro BinsPortaSkip
Nov 202552.9%23.5%14.7%5.9%2.9%
Dec 202545%22.5%22.5%5%5%
Jan 202650%20.5%20.5%4.5%4.5%
Feb 202647.4%26.3%15.8%5.3%5.3%
Mar 202653.5%16.3%20.9%4.7%4.7%
Apr 202648.5%18.2%21.2%6.1%6.1%
May 202642.9%25.7%25.7%2.9%2.9%
Jun 202646.9%21.9%18.8%6.3%6.3%
Jul 202652.9%14.7%20.6%5.9%5.9%
Aug 202651.4%20%17.1%5.7%5.7%
Sep 202648.6%21.6%21.6%2.7%5.4%
Oct 202635.3%29.4%23.5%5.9%5.9%

How has branded search for PortaSkip and Waste Management NZ changed in New Zealand over the last 12 months?

3 findings

How did search popularity change for New Zealand Napier waste management companies in October 2026?

3 changes

  1. In October 2026, Bay Enviro Bins overtook PortaSkip to rank 4th among Napier waste management companies in New Zealand, with 5.9% of the searches.

  2. In October 2026, Waste Management NZ lost share of searches among Napier waste management companies in New Zealand, from 48.6% to 35.3%.

  3. Estimated monthly branded searches for PortaSkip in New Zealand rose 100% over 12 measured months, from 10 to 20 in October 2026.

How are PortaSkip’s and Waste Management NZ’s branded searches counted?

4 search terms

Brandwave collects information about searches that people make online using PortaSkip’s and Waste Management NZ’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

PortaSkip

2 branded search terms

  • portaskip
  • portaskip napier

Waste Management NZ

2 branded search terms

  • waste management
  • waste management nz

How the Brand Demand Index is measured

Other head-to-heads among Napier waste management companies

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