Brandwave

Pluto Electrics Ltd vs Weka Electrical:Which is more popular in New Zealand?

In October 2026, Pluto Electrics Ltd had more branded searches than Weka Electrical among Wellington electrical contractors in New Zealand. Pluto Electrics Ltd had about 50 branded searches, while Weka Electrical had 10. Pluto Electrics Ltd made up 16.1% of all Wellington electrical contractor searches we track, and Weka Electrical accounted for 3.2%. When we asked ChatGPT and Google AI Overviews about Wellington electrical contractors, Pluto Electrics Ltd appeared in two of the five answers and Weka Electrical in none.

Among Wellington electrical contractors in New Zealand in October 2026

Who do people search for more?

Pluto Electrics Ltd, about 5 searches for every 1 for Weka Electrical

Pluto Electrics Ltd 50 searchesWeka Electrical 10 searches

Who does AI mention more?

Pluto Electrics Ltd, mentioned in 2 of 5 answers, Weka Electrical in 0

Pluto Electrics Ltd in 2 of 5Weka Electrical in 0 of 5

Who does AI recommend more?

Pluto Electrics Ltd, the only one of the two named

Pluto Electrics Ltd first in 2Weka Electrical never named

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Top Wellington electrical contractors in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Pluto Electrics Ltd was mentioned in two out of five: in two of the three ChatGPT answers, but not in either of the two Google AI Overviews. Weka Electrical did not appear in any of the five answers.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Pluto Electrics Ltd1st
  2. Stewart & Rogers Electrical1st
  3. Illuminex Electrical1st
  4. Silver Fern Electrical4th
  5. Millars Electrical–
  6. Seven Electrical–
  7. GT Electrical–
  8. Weka Electrical–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Stewart & Rogers Electrical5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Illuminex Electrical3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Pluto Electrics Ltd2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Seven Electrical2 of 5Named in 0 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Silver Fern Electrical2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Millars Electrical0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • GT Electrical0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Weka Electrical0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about Wellington electrical contractors

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.

Is Pluto Electrics Ltd or Weka Electrical more popular in search?

This chart shows how often people search Google for Pluto Electrics Ltd and Weka Electrical by name. Each line represents a brand's share of searches for all eight Wellington electrical contractors we track, month by month, from searches in New Zealand.

Pluto Electrics Ltd and Weka Electrical among Wellington electrical contractors in New Zealand, by month

Share of searches by month for Pluto Electrics Ltd, Weka Electrical. The figures are in the table below the chart.

View monthly share of searches table
MonthMillars ElectricalPluto Electrics LtdSeven ElectricalSilver Fern ElectricalStewart & Rogers ElectricalIlluminex ElectricalGT ElectricalWeka Electrical
Nov 202533.3%15.2%15.2%15.2%12.1%3%3%3%
Dec 202523.8%19%19%9.5%14.3%4.8%4.8%4.8%
Jan 202617.9%17.9%25%10.7%17.9%3.6%3.6%3.6%
Feb 202617.9%17.9%14.3%7.1%25%10.7%3.6%3.6%
Mar 202618.9%18.9%18.9%10.8%18.9%5.4%2.7%5.4%
Apr 202613.3%23.3%16.7%13.3%16.7%3.3%6.7%6.7%
May 202621.2%21.2%21.2%12.1%15.2%3%3%3%
Jun 202613.5%18.9%13.5%18.9%18.9%5.4%2.7%8.1%
Jul 20268.6%20%14.3%14.3%25.7%8.6%2.9%5.7%
Aug 202620.6%14.7%20.6%11.8%14.7%8.8%2.9%5.9%
Sep 202617.2%24.1%13.8%10.3%17.2%10.3%3.4%3.4%
Oct 202622.6%16.1%16.1%16.1%16.1%6.5%3.2%3.2%

How has branded search for Pluto Electrics Ltd and Weka Electrical changed in New Zealand over the last 12 months?

3 findings

How did search popularity change for New Zealand Wellington electrical contractors in October 2026?

2 changes

  1. In October 2026, Millars Electrical overtook Pluto Electrics Ltd to become the leader among Wellington electrical contractors in New Zealand, with 22.6% of the searches.

  2. In October 2026, Pluto Electrics Ltd lost share of searches among Wellington electrical contractors in New Zealand, from 24.1% to 16.1%.

How are Pluto Electrics Ltd’s and Weka Electrical’s branded searches counted?

2 search terms

Brandwave collects information about searches that people make online using Pluto Electrics Ltd’s and Weka Electrical’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Pluto Electrics Ltd

1 branded search term

  • pluto electrics

Weka Electrical

1 branded search term

  • weka electrical

How the Brand Demand Index is measured

Other head-to-heads among Wellington electrical contractors

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