Plumbline vs Reece:Which is more popular in New Zealand?
In October 2026, Plumbline had more branded searches than Reece among plumbing and bathroom merchants in New Zealand. Plumbline had about 2,900 branded searches, while Reece had 1,900. Plumbline made up 5.6% of all plumbing and bathroom merchant searches we track, and Reece accounted for 3.7%. When we asked ChatGPT and Google AI Overviews about plumbing and bathroom merchants, Plumbline and Reece each appeared in three of the five answers. Reece was mentioned before Plumbline in every answer.
Who do people search for more?
Plumbline, about 53% more searches than Reece
Who does AI mention more?
Both were mentioned in 3 of 5 answers.
Who does AI recommend more?
Reece, named ahead of Plumbline in every answer
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Top plumbing and bathroom merchants in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, Plumbline was mentioned in three out of five: in one of the three ChatGPT answers and in both Google AI Overviews. Reece was mentioned in three out of five: in all three ChatGPT answers, but not in either of the two Google AI Overviews. Reece was listed before Plumbline in every answer.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
Mico5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
Robertson Bathware4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers- Plumbline3 of 5Named in 1 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- Reece3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Plumbing World2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Chesters Plumbing & Bathroom Centre2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Plumbing Plus1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Englefield1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Methven1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
See every answer about plumbing and bathroom merchants
5 answers
Asked ChatGPT
“Which plumbing or bathroom merchant should I shop at in New Zealand?”
Asked ChatGPT
“What are the best plumbing and bathroom merchants in New Zealand?”
Asked ChatGPT
“What's the best plumbing or bathroom merchant in New Zealand for a bathroom renovation?”
Searched Google, AI Overview
“bathroom supplies nz”
Searched Google, AI Overview
“bathroom fittings nz”
Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.
Share of searches by month for Plumbline, Reece. The figures are in the table below the chart.
View monthly share of searches table
| Month | Plumbing World | Chesters Plumbing & Bathroom Centre | Mico | Plumbline | Plumbing Plus | Reece | Robertson Bathware | Englefield | Methven |
|---|---|---|---|---|---|---|---|---|---|
| Nov 2025 | 42.4% | 18.6% | 15.3% | 5.4% | 3.8% | 5.4% | 3% | 3.5% | 2.5% |
| Dec 2025 | 42.1% | 18.6% | 18.2% | 4.4% | 4.2% | 4.4% | 3% | 2.7% | 2.5% |
| Jan 2026 | 44.7% | 16% | 16% | 4.7% | 4% | 4.7% | 3.2% | 3.6% | 3% |
| Feb 2026 | 43.4% | 19% | 15.5% | 4.6% | 3.7% | 4.6% | 3.1% | 3.6% | 2.6% |
| Mar 2026 | 47.1% | 16.9% | 14% | 5% | 4% | 4.1% | 3.2% | 3.2% | 2.4% |
| Apr 2026 | 43.3% | 19% | 15.9% | 4.6% | 3.6% | 3.6% | 3.6% | 3.5% | 2.8% |
| May 2026 | 43% | 18.8% | 15.6% | 5.5% | 3.4% | 3.6% | 3.6% | 3.5% | 2.9% |
| Jun 2026 | 42.8% | 18.7% | 15.6% | 5.5% | 3.9% | 3.6% | 3.6% | 3.5% | 2.8% |
| Jul 2026 | 42.3% | 18.5% | 15.4% | 5.4% | 3.8% | 4.5% | 3.6% | 3% | 3.5% |
| Aug 2026 | 42.3% | 18.5% | 15.4% | 5.4% | 3.8% | 4.5% | 3.6% | 3.6% | 2.9% |
| Sep 2026 | 42.5% | 18.6% | 15.5% | 5.4% | 3.7% | 4.5% | 3.6% | 3.5% | 2.7% |
| Oct 2026 | 43.8% | 19.2% | 15.4% | 5.6% | 3.7% | 3.7% | 3.1% | 3% | 2.5% |
How has branded search for Plumbline and Reece changed in New Zealand over the last 12 months?
3 findings
- Plumbline was ahead of Reece in every measured month of the 12 months ending October 2026.
- Across the 12 months ending October 2026, Plumbline’s share of searches among plumbing and bathroom merchants in New Zealand moved from 5.4% to 5.6%, and its estimated monthly branded searches held steady at 2.9K.
- Across the 12 months ending October 2026, Reece’s share of searches among plumbing and bathroom merchants in New Zealand moved from 5.4% to 3.7%, and its estimated monthly branded searches moved from 2.9K to 1.9K.
How did search popularity change for New Zealand plumbing and bathroom merchants in October 2026?
1 change
In October 2026, Reece lost share of searches among plumbing and bathroom merchants in New Zealand, from 4.5% to 3.7%.
How are Plumbline’s and Reece’s branded searches counted?
2 search terms
Brandwave collects information about searches that people make online using Plumbline’s and Reece’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Other head-to-heads among plumbing and bathroom merchants
- Plumbing World vs Chesters Plumbing & Bathroom Centre: compare popularity
- Plumbing World vs Mico: compare popularity
- Plumbing World vs Plumbline: compare popularity
- Plumbing World vs Plumbing Plus: compare popularity
- Chesters Plumbing & Bathroom Centre vs Mico: compare popularity
- Chesters Plumbing & Bathroom Centre vs Plumbline: compare popularity
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