Brandwave

How popular isReece?

In October 2026, people searched for Reece by name about 1,900 times in New Zealand, a 34.5% decrease from the previous year. These searches made up 3.7% of all New Zealand plumbing and bathroom merchant searches, placing Reece sixth out of nine brands. When we asked both ChatGPT and Google AI Overviews about plumbing and bathroom merchants, Reece appeared in three of the five answers and was the third most recommended of the nine.

Search and AI answers in October 2026

Reece is the sixth most searched of 9 competitors and the third most recommended in the AI answers we collected.

  1. Plumbing WorldShare of searches 43.8%Mentioned in 2 of 5 AI answersPlace in AI recommendations 2nd
  2. Chesters Plumbing & Bathroom CentreShare of searches 19.2%Mentioned in 2 of 5 AI answersPlace in AI recommendations 5th
  3. MicoShare of searches 15.4%Mentioned in 5 of 5 AI answersPlace in AI recommendations 1st
  4. PlumblineShare of searches 5.6%Mentioned in 3 of 5 AI answersPlace in AI recommendations 7th
  5. ReeceShare of searches 3.7%Mentioned in 3 of 5 AI answersPlace in AI recommendations 3rd

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Top plumbing and bathroom merchants in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Reece was mentioned in three out of five: in all three ChatGPT answers, but not in either of the two Google AI Overviews. Reece is the third most recommended of the nine.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Mico1st
  2. Plumbing World2nd
  3. Reece3rd
  4. Robertson Bathware4th
  5. Chesters Plumbing & Bathroom Centre5th
  6. Plumbing Plus6th
  7. Plumbline7th
  8. Englefield–
  9. Methven–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Mico5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Robertson Bathware4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Plumbline3 of 5Named in 1 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Reece3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Plumbing World2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Chesters Plumbing & Bathroom Centre2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Plumbing Plus1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Englefield1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Methven1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers

See every answer about plumbing and bathroom merchants

5 answers

Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.

How often do people search for Reece compared with other New Zealand plumbing and bathroom merchants?

Reece against plumbing and bathroom merchants in New Zealand, by month

Share of searches by month for Plumbing World, Chesters Plumbing & Bathroom Centre, Mico, Plumbline, Plumbing Plus, Reece, Robertson Bathware, Englefield, Methven. The figures are in the table below the chart.

View monthly share of searches table
MonthPlumbing WorldChesters Plumbing & Bathroom CentreMicoPlumblinePlumbing PlusReeceRobertson BathwareEnglefieldMethven
Nov 202542.4%18.6%15.3%5.4%3.8%5.4%3%3.5%2.5%
Dec 202542.1%18.6%18.2%4.4%4.2%4.4%3%2.7%2.5%
Jan 202644.7%16%16%4.7%4%4.7%3.2%3.6%3%
Feb 202643.4%19%15.5%4.6%3.7%4.6%3.1%3.6%2.6%
Mar 202647.1%16.9%14%5%4%4.1%3.2%3.2%2.4%
Apr 202643.3%19%15.9%4.6%3.6%3.6%3.6%3.5%2.8%
May 202643%18.8%15.6%5.5%3.4%3.6%3.6%3.5%2.9%
Jun 202642.8%18.7%15.6%5.5%3.9%3.6%3.6%3.5%2.8%
Jul 202642.3%18.5%15.4%5.4%3.8%4.5%3.6%3%3.5%
Aug 202642.3%18.5%15.4%5.4%3.8%4.5%3.6%3.6%2.9%
Sep 202642.5%18.6%15.5%5.4%3.7%4.5%3.6%3.5%2.7%
Oct 202643.8%19.2%15.4%5.6%3.7%3.7%3.1%3%2.5%

  1. 1.Plumbing World

    43.8%

    Held 1st. 22.6K estimated branded searches, -0.4% vs prior month. Share +1.3 points.

  2. 2.Chesters Plumbing & Bathroom Centre

    19.2%

    Held 2nd. 9.9K estimated branded searches, 0% vs prior month. Share +0.6 points.

  3. 3.Mico

    15.4%

    Held 3rd. 7.9K estimated branded searches, -3.9% vs prior month. Share -0.1 points.

  4. 4.Plumbline

    5.6%

    Held 4th. 2.9K estimated branded searches, 0% vs prior month. Share +0.2 points.

  5. 5.Plumbing Plus

    3.7%

    Moved from 6th to 5th. 1.9K estimated branded searches, -3% vs prior month. Share 0 points.

  6. 6.Reece

    3.7%

    Moved from 5th to 6th. 1.9K estimated branded searches, -20.8% vs prior month. Share -0.8 points.

  7. 7.Robertson Bathware

    3.1%

    Held 7th. 1.6K estimated branded searches, -15.8% vs prior month. Share -0.5 points.

  8. 8.Englefield

    3%

    Held 8th. 1.5K estimated branded searches, -17.7% vs prior month. Share -0.5 points.

  9. 9.Methven

    2.5%

    Held 9th. 1.3K estimated branded searches, -11% vs prior month. Share -0.2 points.

Compare popularity between Reece and its closest rivals

Every comparison with Reece

8 comparisons

How has branded search demand for Reece changed in New Zealand over the last 12 months?

4 findings
  • Across the 12 months ending October 2026, estimated monthly branded searches for Reece in New Zealand fell from 2.9K to 1.9K.
  • Across the 12 months ending October 2026, Reece’s share of searches among plumbing and bathroom merchants in New Zealand decreased from 5.4% to 3.7%.
  • Across the 12 months ending October 2026, Reece’s share of searches among plumbing and bathroom merchants in New Zealand peaked at 5.4% in November 2025 and was lowest at 3.6% in June 2026.
  • Across the 12 months ending October 2026, Reece fell from 5th to 6th among plumbing and bathroom merchants in New Zealand.

How did search popularity change for New Zealand plumbing and bathroom merchants in October 2026?

6 changes

  1. In October 2026, Plumbing World gained share of searches among plumbing and bathroom merchants in New Zealand, from 42.5% to 43.8%.

  2. In October 2026, Chesters Plumbing & Bathroom Centre gained share of searches among plumbing and bathroom merchants in New Zealand, from 18.6% to 19.2%.

  3. In October 2026, Reece lost share of searches among plumbing and bathroom merchants in New Zealand, from 4.5% to 3.7%.

  4. In October 2026, Englefield lost share of searches among plumbing and bathroom merchants in New Zealand, from 3.5% to 3%.

  5. Methven’s share of searches among plumbing and bathroom merchants in New Zealand has lost ground for 3 months in a row, from 3.5% to 2.5% in October 2026.

  6. In October 2026, Plumbing Plus rose from 6th to 5th among plumbing and bathroom merchants in New Zealand.

How are Reece’s branded searches counted?

1 search term

Brandwave collects information about searches that people make online using Reece’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.

  • reece

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How the Brand Demand Index is measured

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