Brandwave

How popular isChesters Plumbing & Bathroom Centre?

In October 2026, people searched for Chesters Plumbing & Bathroom Centre by name about 9,900 times in New Zealand, about the same as the previous year. These searches made up 19.2% of all New Zealand plumbing and bathroom merchant searches, placing Chesters Plumbing & Bathroom Centre second out of nine brands. When we asked both ChatGPT and Google AI Overviews about plumbing and bathroom merchants, Chesters Plumbing & Bathroom Centre appeared in two of the five answers and was the fifth most recommended of the nine.

Search and AI answers in October 2026

Chesters Plumbing & Bathroom Centre is the second most searched of 9 competitors and the fifth most recommended in the AI answers we collected.

  1. Plumbing WorldShare of searches 43.8%Mentioned in 2 of 5 AI answersPlace in AI recommendations 2nd
  2. Chesters Plumbing & Bathroom CentreShare of searches 19.2%Mentioned in 2 of 5 AI answersPlace in AI recommendations 5th
  3. MicoShare of searches 15.4%Mentioned in 5 of 5 AI answersPlace in AI recommendations 1st
  4. PlumblineShare of searches 5.6%Mentioned in 3 of 5 AI answersPlace in AI recommendations 7th
  5. Plumbing PlusShare of searches 3.7%Mentioned in 1 of 5 AI answersPlace in AI recommendations 6th

+4 more

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Top plumbing and bathroom merchants in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Chesters Plumbing & Bathroom Centre was mentioned in two out of five: in two of the three ChatGPT answers, but not in either of the two Google AI Overviews. Chesters Plumbing & Bathroom Centre is the fifth most recommended of the nine.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Mico1st
  2. Plumbing World2nd
  3. Reece3rd
  4. Robertson Bathware4th
  5. Chesters Plumbing & Bathroom Centre5th
  6. Plumbing Plus6th
  7. Plumbline7th
  8. Englefield–
  9. Methven–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Mico5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Robertson Bathware4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Plumbline3 of 5Named in 1 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Reece3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Plumbing World2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Chesters Plumbing & Bathroom Centre2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Plumbing Plus1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Englefield1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Methven1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers

See every answer about plumbing and bathroom merchants

5 answers

Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.

How often do people search for Chesters Plumbing & Bathroom Centre compared with other New Zealand plumbing and bathroom merchants?

Chesters Plumbing & Bathroom Centre against plumbing and bathroom merchants in New Zealand, by month

Share of searches by month for Plumbing World, Chesters Plumbing & Bathroom Centre, Mico, Plumbline, Plumbing Plus, Reece, Robertson Bathware, Englefield, Methven. The figures are in the table below the chart.

View monthly share of searches table
MonthPlumbing WorldChesters Plumbing & Bathroom CentreMicoPlumblinePlumbing PlusReeceRobertson BathwareEnglefieldMethven
Nov 202542.4%18.6%15.3%5.4%3.8%5.4%3%3.5%2.5%
Dec 202542.1%18.6%18.2%4.4%4.2%4.4%3%2.7%2.5%
Jan 202644.7%16%16%4.7%4%4.7%3.2%3.6%3%
Feb 202643.4%19%15.5%4.6%3.7%4.6%3.1%3.6%2.6%
Mar 202647.1%16.9%14%5%4%4.1%3.2%3.2%2.4%
Apr 202643.3%19%15.9%4.6%3.6%3.6%3.6%3.5%2.8%
May 202643%18.8%15.6%5.5%3.4%3.6%3.6%3.5%2.9%
Jun 202642.8%18.7%15.6%5.5%3.9%3.6%3.6%3.5%2.8%
Jul 202642.3%18.5%15.4%5.4%3.8%4.5%3.6%3%3.5%
Aug 202642.3%18.5%15.4%5.4%3.8%4.5%3.6%3.6%2.9%
Sep 202642.5%18.6%15.5%5.4%3.7%4.5%3.6%3.5%2.7%
Oct 202643.8%19.2%15.4%5.6%3.7%3.7%3.1%3%2.5%

  1. 1.Plumbing World

    43.8%

    Held 1st. 22.6K estimated branded searches, -0.4% vs prior month. Share +1.3 points.

  2. 2.Chesters Plumbing & Bathroom Centre

    19.2%

    Held 2nd. 9.9K estimated branded searches, 0% vs prior month. Share +0.6 points.

  3. 3.Mico

    15.4%

    Held 3rd. 7.9K estimated branded searches, -3.9% vs prior month. Share -0.1 points.

  4. 4.Plumbline

    5.6%

    Held 4th. 2.9K estimated branded searches, 0% vs prior month. Share +0.2 points.

  5. 5.Plumbing Plus

    3.7%

    Moved from 6th to 5th. 1.9K estimated branded searches, -3% vs prior month. Share 0 points.

  6. 6.Reece

    3.7%

    Moved from 5th to 6th. 1.9K estimated branded searches, -20.8% vs prior month. Share -0.8 points.

  7. 7.Robertson Bathware

    3.1%

    Held 7th. 1.6K estimated branded searches, -15.8% vs prior month. Share -0.5 points.

  8. 8.Englefield

    3%

    Held 8th. 1.5K estimated branded searches, -17.7% vs prior month. Share -0.5 points.

  9. 9.Methven

    2.5%

    Held 9th. 1.3K estimated branded searches, -11% vs prior month. Share -0.2 points.

Compare popularity between Chesters Plumbing & Bathroom Centre and its closest rivals

Every comparison with Chesters Plumbing & Bathroom Centre

8 comparisons

How has branded search demand for Chesters Plumbing & Bathroom Centre changed in New Zealand over the last 12 months?

3 findings
  • Across the 12 months ending October 2026, estimated monthly branded searches for Chesters Plumbing & Bathroom Centre in New Zealand held steady at 9.9K.
  • Across the 12 months ending October 2026, Chesters Plumbing & Bathroom Centre’s share of searches among plumbing and bathroom merchants in New Zealand increased from 18.6% to 19.2%.
  • Across the 12 months ending October 2026, Chesters Plumbing & Bathroom Centre’s share of searches among plumbing and bathroom merchants in New Zealand peaked at 19.2% in October 2026 and was lowest at 16% in January 2026.

How did search popularity change for New Zealand plumbing and bathroom merchants in October 2026?

6 changes

  1. In October 2026, Plumbing World gained share of searches among plumbing and bathroom merchants in New Zealand, from 42.5% to 43.8%.

  2. In October 2026, Chesters Plumbing & Bathroom Centre gained share of searches among plumbing and bathroom merchants in New Zealand, from 18.6% to 19.2%.

  3. In October 2026, Reece lost share of searches among plumbing and bathroom merchants in New Zealand, from 4.5% to 3.7%.

  4. In October 2026, Englefield lost share of searches among plumbing and bathroom merchants in New Zealand, from 3.5% to 3%.

  5. Methven’s share of searches among plumbing and bathroom merchants in New Zealand has lost ground for 3 months in a row, from 3.5% to 2.5% in October 2026.

  6. In October 2026, Plumbing Plus rose from 6th to 5th among plumbing and bathroom merchants in New Zealand.

How are Chesters Plumbing & Bathroom Centre’s branded searches counted?

1 search term

Brandwave collects information about searches that people make online using Chesters Plumbing & Bathroom Centre’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.

  • chesters plumbing & bathroom centre

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