Chesters Plumbing & Bathroom Centre vs Plumbing World:Which is more popular in New Zealand?
In October 2026, Plumbing World had more branded searches than Chesters Plumbing & Bathroom Centre among plumbing and bathroom merchants in New Zealand. Plumbing World had about 22,600 branded searches, while Chesters Plumbing & Bathroom Centre had 9,900. Plumbing World made up 43.8% of all plumbing and bathroom merchant searches we track, and Chesters Plumbing & Bathroom Centre accounted for 19.2%. When we asked ChatGPT and Google AI Overviews about plumbing and bathroom merchants, Chesters Plumbing & Bathroom Centre and Plumbing World each appeared in two of the five answers. Plumbing World was mentioned before Chesters Plumbing & Bathroom Centre in two out of three answers.
Who do people search for more?
Plumbing World, about 2 searches for every 1 for Chesters Plumbing & Bathroom Centre
Who does AI mention more?
Both were mentioned in 2 of 5 answers.
Who does AI recommend more?
Plumbing World, named ahead of Chesters Plumbing & Bathroom Centre in 2 of 3 answers
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Top plumbing and bathroom merchants in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, Chesters Plumbing & Bathroom Centre and Plumbing World were each mentioned in two out of five: in two of the three ChatGPT answers, but not in either of the two Google AI Overviews. Plumbing World was listed before Chesters Plumbing & Bathroom Centre in two out of three answers.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
Mico5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
Robertson Bathware4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Plumbline3 of 5Named in 1 of 3 ChatGPT answersNamed in 2 of 2 Google answers
Reece3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers- Plumbing World2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Chesters Plumbing & Bathroom Centre2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Plumbing Plus1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Englefield1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Methven1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
See every answer about plumbing and bathroom merchants
5 answers
Asked ChatGPT
“Which plumbing or bathroom merchant should I shop at in New Zealand?”
Asked ChatGPT
“What are the best plumbing and bathroom merchants in New Zealand?”
Asked ChatGPT
“What's the best plumbing or bathroom merchant in New Zealand for a bathroom renovation?”
Searched Google, AI Overview
“bathroom supplies nz”
Searched Google, AI Overview
“bathroom fittings nz”
Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.
Is Chesters Plumbing & Bathroom Centre or Plumbing World more popular in search?
This chart shows how often people search Google for Chesters Plumbing & Bathroom Centre and Plumbing World by name. Each line represents a brand's share of searches for all nine plumbing and bathroom merchant brands we track, month by month, from searches in New Zealand.
Share of searches by month for Plumbing World, Chesters Plumbing & Bathroom Centre. The figures are in the table below the chart.
View monthly share of searches table
| Month | Plumbing World | Chesters Plumbing & Bathroom Centre | Mico | Plumbline | Plumbing Plus | Reece | Robertson Bathware | Englefield | Methven |
|---|---|---|---|---|---|---|---|---|---|
| Nov 2025 | 42.4% | 18.6% | 15.3% | 5.4% | 3.8% | 5.4% | 3% | 3.5% | 2.5% |
| Dec 2025 | 42.1% | 18.6% | 18.2% | 4.4% | 4.2% | 4.4% | 3% | 2.7% | 2.5% |
| Jan 2026 | 44.7% | 16% | 16% | 4.7% | 4% | 4.7% | 3.2% | 3.6% | 3% |
| Feb 2026 | 43.4% | 19% | 15.5% | 4.6% | 3.7% | 4.6% | 3.1% | 3.6% | 2.6% |
| Mar 2026 | 47.1% | 16.9% | 14% | 5% | 4% | 4.1% | 3.2% | 3.2% | 2.4% |
| Apr 2026 | 43.3% | 19% | 15.9% | 4.6% | 3.6% | 3.6% | 3.6% | 3.5% | 2.8% |
| May 2026 | 43% | 18.8% | 15.6% | 5.5% | 3.4% | 3.6% | 3.6% | 3.5% | 2.9% |
| Jun 2026 | 42.8% | 18.7% | 15.6% | 5.5% | 3.9% | 3.6% | 3.6% | 3.5% | 2.8% |
| Jul 2026 | 42.3% | 18.5% | 15.4% | 5.4% | 3.8% | 4.5% | 3.6% | 3% | 3.5% |
| Aug 2026 | 42.3% | 18.5% | 15.4% | 5.4% | 3.8% | 4.5% | 3.6% | 3.6% | 2.9% |
| Sep 2026 | 42.5% | 18.6% | 15.5% | 5.4% | 3.7% | 4.5% | 3.6% | 3.5% | 2.7% |
| Oct 2026 | 43.8% | 19.2% | 15.4% | 5.6% | 3.7% | 3.7% | 3.1% | 3% | 2.5% |
How has branded search for Chesters Plumbing & Bathroom Centre and Plumbing World changed in New Zealand over the last 12 months?
3 findings
- Plumbing World was ahead of Chesters Plumbing & Bathroom Centre in every measured month of the 12 months ending October 2026.
- Across the 12 months ending October 2026, Chesters Plumbing & Bathroom Centre’s share of searches among plumbing and bathroom merchants in New Zealand moved from 18.6% to 19.2%, and its estimated monthly branded searches held steady at 9.9K.
- Across the 12 months ending October 2026, Plumbing World’s share of searches among plumbing and bathroom merchants in New Zealand moved from 42.4% to 43.8%, and its estimated monthly branded searches held steady at 22.6K.
How did search popularity change for New Zealand plumbing and bathroom merchants in October 2026?
2 changes
In October 2026, Plumbing World gained share of searches among plumbing and bathroom merchants in New Zealand, from 42.5% to 43.8%.
In October 2026, Chesters Plumbing & Bathroom Centre gained share of searches among plumbing and bathroom merchants in New Zealand, from 18.6% to 19.2%.
How are Chesters Plumbing & Bathroom Centre’s and Plumbing World’s branded searches counted?
10 search terms
Brandwave collects information about searches that people make online using Chesters Plumbing & Bathroom Centre’s and Plumbing World’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Chesters Plumbing & Bathroom Centre
1 branded search term
- chesters plumbing & bathroom centre
Plumbing World
9 branded search terms
- plumbing world
- plumbing world bath
- plumbing world showers
- plumbing world showroom
- plumbing world taps
- plumbing world toilets
- plumbing world trade
- plumbing world vanity
- plumbingworld
Other head-to-heads among plumbing and bathroom merchants
- Plumbing World vs Mico: compare popularity
- Plumbing World vs Plumbline: compare popularity
- Plumbing World vs Plumbing Plus: compare popularity
- Chesters Plumbing & Bathroom Centre vs Mico: compare popularity
- Chesters Plumbing & Bathroom Centre vs Plumbline: compare popularity
- Chesters Plumbing & Bathroom Centre vs Plumbing Plus: compare popularity
Put your own brand in this comparison
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