How popular isMico?
In October 2026, people searched for Mico by name about 7,910 times in New Zealand, about the same as the previous year. These searches made up 15.4% of all New Zealand plumbing and bathroom merchant searches, placing Mico third out of nine brands. When we asked both ChatGPT and Google AI Overviews about plumbing and bathroom merchants, Mico appeared in all answers and was the most recommended of the nine.
Mico is the third most searched of 9 competitors and the most recommended in the AI answers we collected.
Plumbing WorldShare of searches 43.8%Mentioned in 2 of 5 AI answersPlace in AI recommendations 2nd
Chesters Plumbing & Bathroom CentreShare of searches 19.2%Mentioned in 2 of 5 AI answersPlace in AI recommendations 5th
MicoShare of searches 15.4%Mentioned in 5 of 5 AI answersPlace in AI recommendations 1st
PlumblineShare of searches 5.6%Mentioned in 3 of 5 AI answersPlace in AI recommendations 7th
Plumbing PlusShare of searches 3.7%Mentioned in 1 of 5 AI answersPlace in AI recommendations 6th
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Top plumbing and bathroom merchants in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, Mico appeared in all five answers. Mico is the most recommended of the nine.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- Mico5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
Robertson Bathware4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers- Plumbline3 of 5Named in 1 of 3 ChatGPT answersNamed in 2 of 2 Google answers
Reece3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers- Plumbing World2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Chesters Plumbing & Bathroom Centre2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Plumbing Plus1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Englefield1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Methven1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
See every answer about plumbing and bathroom merchants
5 answers
Asked ChatGPT
“Which plumbing or bathroom merchant should I shop at in New Zealand?”
Asked ChatGPT
“What are the best plumbing and bathroom merchants in New Zealand?”
Asked ChatGPT
“What's the best plumbing or bathroom merchant in New Zealand for a bathroom renovation?”
Searched Google, AI Overview
“bathroom supplies nz”
Searched Google, AI Overview
“bathroom fittings nz”
Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.
How often do people search for Mico compared with other New Zealand plumbing and bathroom merchants?
Share of searches by month for Plumbing World, Chesters Plumbing & Bathroom Centre, Mico, Plumbline, Plumbing Plus, Reece, Robertson Bathware, Englefield, Methven. The figures are in the table below the chart.
View monthly share of searches table
| Month | Plumbing World | Chesters Plumbing & Bathroom Centre | Mico | Plumbline | Plumbing Plus | Reece | Robertson Bathware | Englefield | Methven |
|---|---|---|---|---|---|---|---|---|---|
| Nov 2025 | 42.4% | 18.6% | 15.3% | 5.4% | 3.8% | 5.4% | 3% | 3.5% | 2.5% |
| Dec 2025 | 42.1% | 18.6% | 18.2% | 4.4% | 4.2% | 4.4% | 3% | 2.7% | 2.5% |
| Jan 2026 | 44.7% | 16% | 16% | 4.7% | 4% | 4.7% | 3.2% | 3.6% | 3% |
| Feb 2026 | 43.4% | 19% | 15.5% | 4.6% | 3.7% | 4.6% | 3.1% | 3.6% | 2.6% |
| Mar 2026 | 47.1% | 16.9% | 14% | 5% | 4% | 4.1% | 3.2% | 3.2% | 2.4% |
| Apr 2026 | 43.3% | 19% | 15.9% | 4.6% | 3.6% | 3.6% | 3.6% | 3.5% | 2.8% |
| May 2026 | 43% | 18.8% | 15.6% | 5.5% | 3.4% | 3.6% | 3.6% | 3.5% | 2.9% |
| Jun 2026 | 42.8% | 18.7% | 15.6% | 5.5% | 3.9% | 3.6% | 3.6% | 3.5% | 2.8% |
| Jul 2026 | 42.3% | 18.5% | 15.4% | 5.4% | 3.8% | 4.5% | 3.6% | 3% | 3.5% |
| Aug 2026 | 42.3% | 18.5% | 15.4% | 5.4% | 3.8% | 4.5% | 3.6% | 3.6% | 2.9% |
| Sep 2026 | 42.5% | 18.6% | 15.5% | 5.4% | 3.7% | 4.5% | 3.6% | 3.5% | 2.7% |
| Oct 2026 | 43.8% | 19.2% | 15.4% | 5.6% | 3.7% | 3.7% | 3.1% | 3% | 2.5% |
| Rank | Brand | Share of searches | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 43.8% | 22.6K | -0.4% | +1.3 points | |
| 2, held 2nd | 19.2% | 9.9K | 0% | +0.6 points | |
| 3, held 3rd | 15.4% | 7.9K | -3.9% | -0.1 points | |
| 4, held 4th | 5.6% | 2.9K | 0% | +0.2 points | |
| 5, moved from 6th to 5th | 3.7% | 1.9K | -3% | 0 pointsmoved from 6th to 5th | |
| 6, moved from 5th to 6th | 3.7% | 1.9K | -20.8% | -0.8 pointsmoved from 5th to 6th | |
| 7, held 7th | 3.1% | 1.6K | -15.8% | -0.5 points | |
| 8, held 8th | 3% | 1.5K | -17.7% | -0.5 points | |
| 9, held 9th | 2.5% | 1.3K | -11% | -0.2 points |
43.8%
Held 1st. 22.6K estimated branded searches, -0.4% vs prior month. Share +1.3 points.
Held 2nd. 9.9K estimated branded searches, 0% vs prior month. Share +0.6 points.
3.
Mico15.4%
Held 3rd. 7.9K estimated branded searches, -3.9% vs prior month. Share -0.1 points.
5.6%
Held 4th. 2.9K estimated branded searches, 0% vs prior month. Share +0.2 points.
3.7%
Moved from 6th to 5th. 1.9K estimated branded searches, -3% vs prior month. Share 0 points.
6.
Reece3.7%
Moved from 5th to 6th. 1.9K estimated branded searches, -20.8% vs prior month. Share -0.8 points.
3.1%
Held 7th. 1.6K estimated branded searches, -15.8% vs prior month. Share -0.5 points.
3%
Held 8th. 1.5K estimated branded searches, -17.7% vs prior month. Share -0.5 points.
9.
Methven2.5%
Held 9th. 1.3K estimated branded searches, -11% vs prior month. Share -0.2 points.
Compare popularity between Mico and its closest rivals
Every comparison with Mico
8 comparisons
How has branded search demand for Mico changed in New Zealand over the last 12 months?
2 findings
- Across the 12 months ending October 2026, estimated monthly branded searches for Mico in New Zealand held steady, from 8.1K to 7.9K.
- Across the 12 months ending October 2026, Mico’s share of searches among plumbing and bathroom merchants in New Zealand peaked at 18.2% in December 2025 and was lowest at 14% in March 2026.
How did search popularity change for New Zealand plumbing and bathroom merchants in October 2026?
6 changes
In October 2026, Plumbing World gained share of searches among plumbing and bathroom merchants in New Zealand, from 42.5% to 43.8%.
In October 2026, Chesters Plumbing & Bathroom Centre gained share of searches among plumbing and bathroom merchants in New Zealand, from 18.6% to 19.2%.
In October 2026, Reece lost share of searches among plumbing and bathroom merchants in New Zealand, from 4.5% to 3.7%.
In October 2026, Englefield lost share of searches among plumbing and bathroom merchants in New Zealand, from 3.5% to 3%.
Methven’s share of searches among plumbing and bathroom merchants in New Zealand has lost ground for 3 months in a row, from 3.5% to 2.5% in October 2026.
In October 2026, Plumbing Plus rose from 6th to 5th among plumbing and bathroom merchants in New Zealand.
How are Mico’s branded searches counted?
7 search terms
Brandwave collects information about searches that people make online using Mico’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.
- mico bathroom
- mico plumbing
- mico plumbing henderson
- mico plumbing supplies
- mico showroom
- mico vanity
- mico wakefield plumbing
Do you work for Mico? To request corrections or removal please contact us via our support page and we will be happy to assist.
Is Mico your brand?
Put your own campaigns, spend and outcomes next to this demand line, so you can see which of your marketing lined up with the movements above.