Brandwave

Pleo vs Xero Expenses:Which is more popular?

In September 2026, Xero Expenses had more branded searches than Pleo among expense management software in New Zealand. Xero Expenses had about 110 branded searches, while Pleo had 30. Xero Expenses made up 2.3% of all expense management software searches we track, and Pleo accounted for 0.61%. When we asked ChatGPT and Google AI Overviews about expense management software, Xero Expenses appeared in three of the five answers and Pleo in two. Xero Expenses was mentioned before Pleo in every answer that named either.

Among expense management software in New Zealand in September 2026

Who do people search for more?

Xero Expenses, about 4 searches for every 1 for Pleo

Xero Expenses 110 searchesPleo 30 searches

Who does AI mention more?

Xero Expenses, mentioned in 3 of 5 answers, Pleo in 2

Xero Expenses in 3 of 5Pleo in 2 of 5

Who does AI recommend more?

Xero Expenses, named ahead of Pleo in 3 of 3 answers

Xero Expenses first in 3Pleo never first

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Top expense management software in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Xero Expenses was mentioned in three out of five: in all three ChatGPT answers, but not in either of the two Google AI Overviews. Pleo was mentioned in two out of five: in two of the three ChatGPT answers, but not in either of the two Google AI Overviews. Xero Expenses was listed before Pleo in every answer that named either.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Xero Expenses1st
  2. Dext2nd
  3. Airwallex3rd
  4. Expensify4th
  5. Ramp5th
  6. Brex6th
  7. Pleo7th
  8. SAP Concur–
  9. Emburse–
  10. Weel–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Airwallex4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Dext3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Expensify3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Xero Expenses3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Pleo2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Brex1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Ramp1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • SAP Concur0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Emburse0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Weel0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about expense management software

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.

Is Pleo or Xero Expenses more popular in search?

This chart shows how often people search Google for Pleo and Xero Expenses by name. Each line represents a brand's share of searches for all ten expense management software we track, month by month, from searches in New Zealand.

Pleo and Xero Expenses among expense management software in New Zealand, by month

Share of searches by month for Xero Expenses, Pleo. The figures are in the table below the chart.

View monthly share of searches table
MonthAirwallexDextSAP ConcurExpensifyXero ExpensesBrexEmbursePleoRampWeel
Oct 202538.6%28.3%13.8%12.2%2.2%2.2%0.81%0.81%0.61%0.41%
Nov 202540.7%23.6%14.3%12.8%2.4%3%1.5%0.86%0.43%0.43%
Dec 202554.5%17.9%10.7%11.5%1.3%1.7%1.1%0.56%0.38%0.38%
Jan 202644.8%22.4%10.8%14.2%1.2%4%0.71%0.94%0.47%0.47%
Feb 202643.1%24.3%10.7%13.6%2%3.2%1.4%0.91%0.45%0.45%
Mar 202647.1%22.4%11%11.9%2.8%2.3%1.3%0.65%0.32%0.32%
Apr 202649.1%22.1%9.6%12.3%1.8%2.2%1.4%0.61%0.41%0.41%
May 202648.2%20.9%11%12.2%2.2%2.8%1%0.6%0.6%0.4%
Jun 202652.1%19.2%12.2%10.8%2%2%0.72%0.36%0.36%0.36%
Jul 202649.1%21.9%11.7%10.2%2.2%1.8%1.8%0.61%0.41%0.2%
Aug 202648%21.8%13.6%10%1.8%2.2%1.4%0.4%0.4%0.4%
Sep 202649.2%22.3%11.1%10%2.3%1.8%1.8%0.61%0.41%0.41%

How has the Pleo and Xero Expenses comparison changed over the last 12 months?

3 findings

How did search popularity change for New Zealand expense management software in September 2026?

2 changes

  1. In September 2026, Xero Expenses rose from 6th to 5th among expense management software in New Zealand.

  2. Estimated monthly branded searches for Pleo in New Zealand fell 25% over 12 measured months, from 40 to 30 in September 2026.

How are branded searches counted?

2 search terms

Brandwave collects information about searches that people make online using Pleo’s and Xero Expenses’ names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Pleo

1 branded search term

  • pleo

Xero Expenses

1 branded search term

  • xero expenses

How the Brand Demand Index is measured

Other head-to-heads among expense management software

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